Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
Hot or Not: Which Fundraising Channels Are a Forecast for Success?
1. Steve MacLaughlin – Director, Internet Solutions Frank Barry – Internet Strategy Manager June 21, 2011
2. introductions Steve MacLaughlin Director – Internet Solutions @smaclaughlin www.nptrends.com Frank Barry Internet Strategy Manager @franswaa www.netwitsthinktank.com
3. Introductions What’s Hot or Not in Online Giving & Multi-Channel Communication What’s Hot or Not in Social Media & Peer-to-Peer Fundraising Questions & Answers agenda
9. HOT: significant online gift amounts 88% of nonprofits had at least one online gift of $1,000 or more Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
10. NOT: Still thinking your donors don’t give online Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
11. NOT: Still thinking online donors won’t give offline Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
12. HOT: donors acquired online give more over time Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
13. NOT: online donors aren’t loyal. Go multichannel. Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
14. What’s hot with mobile? What’s Hot: Text-to-Web What’s Not: Text-to-Give
15. Social Media is Hot. Why? A quick overview of why social media works for fundraising.
40. Thank you! Let’s keep the conversation going… frank.barry@blackbaud.com twitter.com/franswaa Steve MacLaughlin@blackbaud.com twitter.com/SMacLaughlin www.NetWitsThinkTank.com www.nptrends.com
Notas do Editor
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Social media overviewFundraising on ind. Social media platformsIntegrating social fundraisingAmplifying your message through supporter networks
Up to 52% of sharing on the web happens on Facebook (38% result in clicks).
Less than 3% have raised over $10k
Causes.comThe power is in the individual, their passion, and their networks.Leveraging 600 M+ registered usersActivating individuals networks of 120+ people on average
Using Twitter to tell your story and create a word of mouth movement …Epic Thanks (aka Tweetsgiving)Created a movement around getting people to share what they were grateful for on Twitter using the hashtag #epicthanks (aka #tweetsgiving)~$14k raised in 7 daysHave a storyCreate a movementEngage people and drive participationAsk last
Using YouTube to share your story, passion and impact … while raising money.Second largest search engine in the worldGoogle Nonprofit program (Branded channel, call to action overlay, annotations)Personal message to Ryan Seacrest asking for a Tweet to raise money for world reliefCall to action overlay [ Tweet, post to facebook, donate]AnnotationsText to giveThey’ve raised thousands of dollars through this video.
Pancreatic cancer action network (PanCan)Overlay call-to-action all video
Pancreatic cancer action network (PanCan)Overlay call-to-action at about .25 secText to give option
What’s not HOT …… spending time on social sites that are not growing or focused on a niche that really makes sense for your organizationFacebook, YouTube and Twitter all have nonprofit programs and plans to Keep doing more for our sector.
Integrated social fundraising - Over 32k in 5 daysTwitter, Facebook built in as core pieces of siteAs part of fundraising process people were asked to “share with friends” (i.e. tweet/facebook) when they got to the donation confirmation screenBuild campaign around a storyIntegrate social media as core part of siteAsk/suggest that people share via Facebook, Twitter, emailShow impact
Fatcyclist135k in 7 daysBlogTwitterFacebookFAF
1.5 Million raised through Facebook and Twitter last yearGive supporters simple to use online fundraising toolsMake it simple for supporters to leverage their networks (and track the success)Show impactFocus attention on primary call to action – making a donationSupporting main call to action with key statistics to influence visitors decisionSimple fundraising progress barSocial sharing powered by ShareThisFacebook comments included to drive interaction and return visits
What’s not hot is NOT giving your supporters the online toolsThey need to help raise money for the cause (you) that They are passionate about.