Here's a full recap of the who's who and what happened during one crazy week in New York each year called New York Fashion Week and the events around it.

1. SEPTEMBER 2012
FASHION & BLOGGER
EVENTS RECAP
Sloane Davidson, Lippe Taylor sdavidson@lippetaylor.com
Senior Vice President, Digital Marketing www.lippetaylor.com
215 Park Avenue South, 16th Floor @sloane
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New York, NY 10003

2. B IS FOR BLOGGERS
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3. IFB CONFERENCE
 What It Is:
– Fashion blogging conference, created by bloggers, for bloggers
– Educates bloggers on tools and tips to make them better blogging professionals, including hands-on
training in writing, blogging, photography, and Q+A sessions with industry leaders
 When:
– September 4-5, 2012
 Who Was There:
– Keynote speakers included Iman Abdulmajid and Derek Blasberg
– Brand sponsors included bareMinerals, ShopStyle, Saks Fifth Avenue, Channel Nine for Nine West,
Kmart Fashion, Style for Hire, People Magazine, MediaBistro, HelloStyle, Warby Parker, COTY
Prestige, ONA Bags, OpenSky, Foley & Corinna, and Luna Bars
 More Information:
– IFB website, Facebook, and Twitter (follow #IFBCon)
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4. IFB CONFERENCE: TOP INSTAGRAM PHOTOS
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5. LUCKY FABB
 What It Is:
– Curates an elite group of digital fashion, beauty, technology, and celebrity leaders along with
influential advertisers to the blogger community
 When:
– September 5-6, 2012
 Who Was There:
– Keynote speakers included Rachel Zoe, Simon Doonan, Anna Sui, and Lauren Conrad
– Brand sponsors included P&G Beauty & Grooming (presenting sponsor), AG Jeans, BCBGeneration,
C&C California, and Caravelle by Bulova
 More Information:
– Lucky FABB website and their Twitter (follow #LuckyFABB)
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6. LUCKY FABB: TOP INSTAGRAM PHOTOS
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7. UP & COMING BLOGGERS TO WATCH
 Emily of Into the Gloss
– Currently assists renowned stylist Elissa Santisi
– Prior to this, she was an intern at Teen Vogue
– As a fashion insider, she has access to the best in the business,
who often make appearances on her blog
 Tina and Kelly of Bag Snob
– Founded in summer of 2005
– More than 250,000 unique visitors
– Expanded blog to cover apparel, beauty, jewelry, children’s
clothing, and shoes
– 40 online affiliate partners — including Barneys, Topshop,
Nordstrom and Net-a-Porter
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8. UP & COMING BLOGGERS TO WATCH
 Rachel of The Style Line
– Created fashion blog, The Style Line, in January 2011
– Current Huffington Post contributor
– Runs a personal style blog, Le Style Child
– Past collaborations include PUMA and ASOS
– Inducted into Tumblr’s Fashion Spotlight in August 2011
 Marissa of Style Cusp
– Lives in Connecticut
– Blog focuses on style but also features healthy recipes
– Original part of Bloggers Night Out
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9. UP & COMING BLOGGERS TO WATCH
 Greta of Fashion Me Green
– Founded blog in April 2010
– Blog focuses on ‘green’ and eco-friendly lifestyle
– Past collaborations include Glamour, Kate Spade, The
Outnet, Lucky.com, and Eileen Fisher
 Alexandra of She is Red
– Lives in Denmark
– Blog focuses on fashion with a twist - from a redhead’s
perspective
– Also writes about her love for gourmet food
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10. UP & COMING BLOGGERS TO WATCH
 Katie of Modern Eve
– Lives in Dallas, TX
– Founded in summer of 2008
– Blog focuses on fashion, party planning, home décor and travel
– Also created full communications agency
 Tara of The Wonder Girl
– Lives in San Francisco
– Blog focuses on personal style and inspiration
– Featured in New York Times Style, Glamour.com, and Glitter Guide
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11. TOP BLOGGERS
 The Man Repeller  Cupcakes and Cashmere
– Focus on fashion trends – Focus on lifestyle
– 50,769 Facebook fans – 79,009 Facebook fans
– 96,333 Twitter followers – 63,867 Twitter followers
 The Glamourai  Glitter Guide
– Lifestyle blog with focus – Lifestyle blog
on personal style
– 17,213 Facebook fans
– 24,428 Facebook fans
– 18,536 Twitter followers
– 34,739 Twitter followers
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12. FASHION FORWARD
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13. FASHION’S NIGHT OUT
 What It Is:
– Created in 2009 to restore consumer confidence and boost the industry’s economy during the recession
– Highlights fashion and supports retail with events, including designer appearances, celebrity guests,
fashion shows and musical performances
 When:
– September 6, 2012
 Who Was There:
– Kim Kardashian at Lord & Taylor
– Emily Maynard and her fiance Jef at Benefit
– Kate Upton at Michael Kors
– Jennifer Hudson debuting her new clothing line at a pop-up shop in the Meatpacking District
 More Information:
13 – Fashion’s Night Out website, Facebook, and Twitter (follow #FNO)

14. FASHION’S NIGHT OUT: TOP INSTAGRAM PHOTOS
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15. MERCEDES-BENZ FASHION WEEK
 What It Is:
– Provides designers with an international platform to showcase their Spring 2013 collections to
buyers, retailers, celebrities, VIPs and media
 When:
– September 6-13, 2012
 Who Was There:
– Brand sponsors include Mercedes-Benz, Maybelline, Diet Pepsi, The New York Times, American
Express, TREsemme, Fiber One, Skyy Vodka, and Getty Images
 More Information:
– MBFW’s website, Facebook, Twitter (follow #MBFW and #NYFW), YouTube, Pinterest, and Instagram
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16. MERCEDES-BENZ FASHION WEEK: TOP INSTAGRAM PHOTOS
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17. SOCIAL MEDIA INVADES FASHION WEEK
 Instagram
– Designers saw more than a 500% increase in followers
during NYFW
– Mara Hoffman had the biggest increase (807%)
 Pinterest
– Peter Som jumped from 1.2 to 1.6 million by the end of
NYFW
– Zac Posen had the largest percentage increase (21%)
 Facebook
– Most designers saw an increase of less than 5% in fans
– Zac Posen, Nicholas K, and Jill Stuart all began with less
than 10,000 fans and saw the largest growth (9-18%)
 Twitter
– Rebecca Minkoff gained nearly 40,000 Twitter followers
(47% increase)
– She showcases her designs and her personal life
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18. NEWSWORTHY CELEBRITY MOMENTS
 Katie Holmes
– Introduced herself as a designer at New York
Fashion Week, premiering the collection she
created with her stylist, Jeanne Yang
– Announced a lucrative new cosmetics deal as
the first-ever face of Bobbi Brown Cosmetics
 Mindy Kaling
– The comedic actress made news with a slew of
hilarious fake Fashion Week tweets
 Rachel Zoe
– Announced she is opening a salon called
DreamDry in New York that will provide the
‘ultimate blowout’
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19. THANK YOU!
If you’d like to discuss in more detail, please contact:
Sloane Davidson
SVP, Digital Marketing and Social Media
sdavidson@lippetaylor.com
@sloane
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20. REFERENCES
 Best Instagram Pictures from FNO
 6 Bloggers Who Tumbled Their Way Into New York Fashion Week
 FABB Attendee Stats
 Into the Gloss Blogger Emily Weiss on the Beauty Trend Everyone's Misting About
 How to Follow New York Fashion Week Online
 Reports Turn to Mobile Video for Fashion Week Coverage
 Twitter Puts You in the Front Row for Fashion Week
 Google Glass Graces the Runway at New York Fashion Week
 Five reasons Katie Holmes is having the best September ever
 Katie Holmes Is the New Face of Bobbi Brown Cosmetics
 Mindy Kaling’s Fake Fashion Week Tweets Are a Hilarious Antidote to NYFW Fatigue
 Rachel Zoe Opening Blow-Dry Bar in NYC
 The Designers Who Got the Most Social Media Buzz During Fashion Week
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