Google PLus overview from Nixon McInnes

1. Google+ What is it and should we take notice?

3. Features…

4. +Circles “ Share what matters, with the people who matter most” (Google)

7. +Sparks “ Strike up a conversation, about pretty much anything” (Google)

9. +Hangouts “ Stop by and say hello, face-to-face-to-face” (Google) Step 1 Step 2 Step 3

13. What the bloggersphere think http://www.nytimes.com/2011/06/29/technology/29google.html?_r=1 “ When it comes to social networking, Google finds itself in an unusual position, one that its competitors in Web search know all too well: playing catch-up with a service that dominates the market.” (NYT) “ Google+ may already be too late. In May, 180 million people visited Google sites, including YouTube, compared with 157.2 million on Facebook, according to comScore. But Facebook users looked at 103 billion pages and spent an average of 375 minutes on the site, while Google users viewed 46.3 billion pages and spent 231 minutes.” (ReadWriteWeb) “ Google+ is a bold and dramatic attempt at social. There’s a reason why Google calls this a “project” rather than a “product” — they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.” (Mashable)

14. What everybody else thinks “ As many have already pointed out, here’s the real conundrum for Google+: Getting my wife, her friends, their friends, parents from playgrounds, office workers from non-media-land, bus drivers and brain surgeons. The normal people :)” Will McInnes “ Google+ certainly looks interesting. It's slick UI and feature set are appealing and the scope for what it could be is huge. It'll live or die on the userbase though, but Facebook may well have some competition, albeit from a slightly different angle.” David Howard, founder of Mediakick.org

16. Some news from NixonMcInnes… We were voted 3rd Most Respected Agency by our peers in recent Reputation Online / NMA survey!