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Anthony Pappas - MoDev UX Presentation - 2014
1.
THE FUTURE OF BUSINESS: THE
RISE OF MOBILE-CENTRIC COMPANIES COMPANYA ANTHONYPAPPAS | @anthonyvpappas PRESIDENT PAPPASGROUP-ADMICOMPANY
2.
THE WORLD HAS
BECOME HYPER-CONNECTED
3.
MOBILITY IS TRANSFORMING EVERYTHING
INCLUDING BUSINESS
4.
CONSUMERS HAVE THE ABILITY
TO ENGAGE WHEREVER AND WHENEVER THEY WANT
5.
EMPLOYEES NOW PLAY
A CRITICAL ROLE, TRANSFORMING THE CUSTOMER EXPERIENCE.
6.
THERE’S AN OPPORTUNITY
FOR BUSINESSES TO ENGAGE WITH PEOPLE LIKE NEVER BEFORE
7.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY EXAMPLES 7
8.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY8 WAITING IN LINE EASY-CHECKOUT
9.
CABS COME TO
MEHAILING A CAB
10.
NOT KNOWING CONSTANT
STATUS
11.
BUT DELIVERING ON
THESE EXPERIENCES CAN BE CHALLENGING
12.
_06.02.14 EXISTING APPROACHES 12
13.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ TYPICALLYREQUIRESMANY INTERNALTEAMS... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM
14.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ MANAGINGMANY COMPANIES/AGENCIES... PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
15.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ WHOSPECIALIZEIN DISPARATEEXPERTISE PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
16.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY MOBILITY EXPERIENCE _ ANDDON’TCOMMUNICATE WITHONEANOTHER PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY OUTSIDE COMPANY
17.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY COMPLICATED& NOT EFFICIENT.! WENEEDABETTERWAY….
18.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC WEBELIEVEYOUNEEDTOTHINK HOLISTICALLYABOUTTHEEXPERIENCE
19.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
20.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
21.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
22.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
23.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
24.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY END-TO-END MOBILITY GRAPHIC
25.
6/2/14 12:00 AM
© 2014 DMI CONFIDENTIAL AND PROPRIETARY INTEGRATEDENDTOENDMOBILITY
26.
_Wearables _Internet of Things _Machine-to-Machine _Startups/Innovations _Data
Monetization _Customer Loyalty & LTV _Enterprise Mobility _In-store Experiences _Samsung Knox CENTERED AROUND PRACTICE AREAS
27.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY WHY? 27
28.
Theglobalenterprisemobility marketwillrakein$140billion ayearby2020. ! In2013,itwas$71.93billion. http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/ http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm
29.
ofCIOsandIT professionalsbelieve mobilitywillimpacttheir businessasmuchor morethantheinternet didinthe1990s. http://www.xcubelabs.com/enterprise-mobility-infographic.php 67%
30.
http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html Enterpriseappsareon therisewithplansforan enterprisestores. recognizethepriorityof userexperienceinevery kindofapp. 88%
31.
http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it- budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005 oforganizationswill spendatleast $500,000onmobility projectsoverthenext 12to18months 45%
32.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY32 Tabletsovertook saleofPC’s http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/
33.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY WHAT THIS WILL MEAN FOR UX? 33
34.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY ! NOTJUST THE INTERFACE.(UX) THEENTIRE EXPERIENCE.(CX) 34
35.
HISTORICALLY - INTERFACE uxDESIGNER
DESIGNER
36.
uxDESIGNER DESIGNER TECH
MEDIA STRATEGISTCLIENT ANALYST CONTENT TODAY - EXPERIENCE CLIENT 3RD PARTY
37.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY37 UXWILLNEED TOHAVEABROADER KNOWLEDGEOF BUSINESSPROCESSES
38.
_06.02.14 © 2014 PAPPAS
GROUP CONFIDENTIAL AND PROPRIETARY INSHORT MOBILE-CENTRIC COMPANIESWILLHAVE SIGNIFICANT OPPORTUNITIESTO REINVENTBUSINESS &UXWILLPLAYAKEYROLE 38
39.
THANK YOU! ANTHONY PAPPAS,
PRESIDENT PAPPAS GROUP - A DMI COMPANY @anthonyvpappas @pappasgroup apappas@pappasgroup.com COMPANYA
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