The document discusses Dell's Social Net Advocacy Pulse (SNAP) tool, which provides a single metric called Social Net Advocacy (SNA) to measure brand advocacy in real-time using social media analytics. SNAP aggregates data from social media posts, allows drilling down into topics and business areas to uncover positive and negative sentiment. It provides actionable insights for various parts of the business from product development to marketing, sales and support. The tool helps optimize areas like pricing, promotions, and identify issues for improved customer experience and Net Promoter Score.