In this deep dive, we explored the intricate layers of social media marketing, the pivotal role of analytics in measuring channel performance, the undeniable significance of branding, and the effective application of data to supercharge campaigns. While data and metrics form a solid foundation, they don't overshadow the essence of emotional connection and brand resonance in consumer choices. Highlights & Takeaways: Analytics and Basketball Analogy: We unearthed a compelling comparison between basketball and marketing analytics. Akin to how certain players might score fewer but play crucial roles on the court, some marketing channels may seem like they're underdelivering, but in reality, they're setting other channels up for a slam dunk. Emotional Connection: Unpacking the power of emotions, we discussed how consumers pledge loyalty to brands that strike an emotional chord. Branding: The essence of branding and its unmatched role in marketing was underlined. A brand's reputation and alignment with consumer values can shift the marketing scales monumentally. Importance of Tracking: We delved into the significance of UTM parameters, the essence of tracking brand mentions, gauging sentiment, and the power of monitoring branded searches to gauge the ripple effects of social media campaigns. Engagement and Follower Growth: Understanding the algorithms of platforms like Facebook, we emphasized the weightage of engaging content. Beyond algorithm benefits, sustained growth and engagement can open doors to impactful business partnerships. Contests and Giveaways: Showcasing the might of contests and giveaways, we highlighted how they can become potent tools for email marketing and audience connection when strategically employed. Boosting vs. Ads: Differentiating between boosting organic posts and running ad campaigns, we explored the potential of boosting as an organic growth enhancer. AI in Content Creation: Navigating the world of AI, we discussed its role in content brainstorming and audience understanding. The perfect blend of AI insights and tools like Canva and Adobe can lead to stellar creative content generation. Harnessing the essence of these insights, brands and marketers are well-equipped to optimize their social media strategies, striking a fine balance between hard data and emotional branding, and wielding tools and techniques for peak performance.

1. Presented By

6. Center

7. Center Point Guard

8. Sean Mays
- 26 Points
- Drafted to Charlotte Bobcats
- Salary 1.6 Million
Raymond Felton
- 17 Points
- Drafted to Charlotte Bobcats
- Salary 2.8 Million

9. SOMEONE
WITH
AN
IMPORTANT
TITLE

10. Google Ads - Spent $500,000
● Revenue: $5,000,000
SEO - Spend $120,000
● Revenue: $3,000,000
Social Ads - Spent $250,000
● Revenue: $500,000
Social - Spent $100,000
● Revenue: $50,000
BEST
WORST

11. We Still Have A Measurement Gap

12. –TIM ASH
“The rational brain does
not drive purchase
decisions”

13. –SPROUT SOCIAL
77% of consumers prefer
shopping with brands they
follow on social media.

14. –ZIPPIA
A consistent brand presentation
increases revenue by up to
33%

15. –STACKLA
88% of consumers say that
authenticity is a key factor when
deciding what brands they like and
support

16. - HAVAS GROUP, 2019
77% of consumers buy from
brands that share the same
values as they do.

17. –GENSLER
94%of consumers say they
recommend brands they have an
emotional connection with.

18. -Edelman Trust Barometer (2022)
83% of consumers say that
they must trust a brand in order
to make a purchase

19. Every Facebook Follower is
Worth $4.40 to a retail store.
–SOCI

20. Measure everything you can…
A gap will still exist, and that’s ok

21. CONVERSIONS
● UTMs
● Social Only Discount Codes
● Social Landing Pages
● Multi Channel Attribution
BRAND
● Branding Metrics on Social
○ Reach / Impressions / Engagement
● Website Traffic
● Brand Mentions / Sentiment
● Branded Search (GSC)

22. Social Media Assists

24. 44,889 - Followers
401% - Traffic
14:1 - ROAS

25. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?

26. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - BUILD ENGAGEMENT
Content Designed for Engagement

27. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - BUILD ENGAGEMENT
Content Designed for Engagement
#3- ADS WITH PROMOTIONS
Advertise your product to your super
engaged audience

29. 10,704 Email Signups
$2,500 Promotional Spend
$160k Revenue Value
(Email Signups)

30. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?

31. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - DESIGN CONTEST
● Easy to Enter
● Big Giveaway

32. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - DESIGN CONTEST
● Easy to Enter
● Big Giveaway
#3- EMAIL MARKETING
Consistent email marketing messaging &
tone

34. Steady Increase in Followers &
Engagement (~10%)
= Whole Foods Contract
Laundry Detergent Brand

35. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?

36. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends

37. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends

38. BREAKING DOWN THE PLAY
LIFESTYLE MARKETING
#1 - VALUABLE CONTENT
● What Does your Brand Believe?
● What Do Your Customers Care About?
#2 - VARIETY OF CONTENT
● Videos, Graphics, Carousels, Etc.
● Testing New Ideas & Trends
#3 - BRAND LEVERAGE
Consistent follower growth & engaged users
is a business asset you can leverage

39. Social Media
Half Court
Shots

40. Steady, ongoing valuable content to their
audience:
● Fun, Engaging Content
● Industry News
● Thought Leaderships / Tips
● “In Action” Video

41. Steady, ongoing valuable content to their
audience:
● Fun, Engaging Content
● Industry News
● Thought Leaderships / Tips
● “In Action” Video
Result: New Product Launch
Announcements Drive Leads via DMS

42. Boosting audience included
military interests in addition to
standard targeting

43. Boosting audience included
military interests in addition to
standard targeting
Result: 41 sales the first week
this was boosted

44. Informational content & high-end
imagery
Boosted to new potential
customers

45. Informational content & high-end
imagery
Boosted to new potential
customers
Result: 340 sales from a single
“Pin” ---->

46. YOUR SECRET WEAPON
BOOSTING STRATEGY
Don’t Do This Do This!
● Awareness audience with engaging
content (e.g. Videos)
● Create secondary audience based on
content engagement, website visits, etc
with more bottom of funnel content
● Lead Gen Peeps: Don’t go right for the
kill on social content

48. Image goes here
370 x 540 pixels
A GIFT FOR YOU
SOCIAL PROMPTS
ChatGPT Prompt “Cheat Sheet” for Social Media
✓ Simple guide to structuring a prompt
✓ Prompts for everything we’re about to talk about
✓ Our feedback on which prompts worked the best :)
Download at: www.V9Digital.com/templates/

49. 49
MASTER YOUR PROMPTS
#1: Context + Role
#2: Clear Topic
#3: Questions
#4: Follow-Up
#5: Examples
#6: Feedback
CHANNEL TACTICS

50. 50
MASTER YOUR PROMPTS
CONTEXT
For V9Digital.com we are trying to do a better job providing thought leadership in the areas of
SEO, Social Media, Google Analytics & Content Marketing. The brand has a fun, informal tone
& we are talking to Directors of Marketing, Heads of Marketing, CMOs, etc. You are a
professional Digital Marketer who is really smart, but helps simplify concepts down in a
friendly, positive manner. Please Don’t Respond Yet.
CLEAR TOPIC
We want to write an Instagram post giving some comparisons of Twitter vs. Threads. Please
Don’t respond Yet.
QUESTION
What are 5 options for an informational Instagram post, including graphic instructions we
should follow?
link to this chat & how it played out
CHANNEL TACTICS

51. VALUABLE CONTENT
OUR APPROACH
AI Can Help With Ideas For:
- Tips & Tricks
- Contests
- Games / Activities
- Thought Leadership

52. HIGH-QUALITY CREATIVE
OUR APPROACH
AI can help a little…
- Start with brand colors, text, etc.
- Use it for graphic design
instructions
- Our Favorite AI Graphic Design
Tools: Canva or Adobe

53. ENGAGING CONTENT MATTERS
OUR APPROACH
Ideas to ask AI to get ideas:
- General Ideas
- Then dial it in
- Push for Specifics &
Options

54. PERSONA-DRIVEN MESSAGING IS CRITICAL
OUR APPROACH
AI Can Help With:
- Persona outlines
- Demographics
- Psychographics
- Develop the tone for content
- Write your copy

55. Image goes here
370 x 540 pixels
✓ Answer and digital marketing questions via email
✓ Have a casual conversation about your digital
program (email me for scheduling link)
✓ Connect on LinkedIn
email: nhenley@v9digital.com
Linkedin: www.linkedin.com/in/optimization
Downloads: www.V9Digital.com/templates/
Image goes here
370 x 540 pixels
I’M HAPPY TO
NO COST

56. THANK YOU
V9Digital.com
info@v9digital.com