PRINCIPLES OF PERSUASION.pptx PERSUASION

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Persuasion refers to the act of influencing someone's beliefs, attitudes, or behaviors. It involves presenting arguments, evidence, or appeals in order to convince others to adopt a particular point of view, take a certain action, or make a specific decision. Persuasion can occur in various contexts, such as interpersonal communication, advertising, politics, and sales. It often involves elements of rhetoric, logic, emotion, and social influence.

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PRINCIPLES OF
PERSUASION
SNSW WEB 2.0 ASSIGNMENT

PRINCIPLES
01
02
03
04
05
06
RECIPROCITY
LIKING
SOCIAL PROOF
AUTHORITY
SCARCITY
COM M ITM ENT AND
CONSISTENCY

RECIPROCITY
The principle of reciprocity
in sales psychology means
that when someone gives
us something, we feel
compelled to give
something back in return

LIKING
This principle states that
we are more likely to say
yes to a request if we feel a
connection to the person
making it.

SOCIAL PROOF
Social proof is a
psychological phenomenon
where people confirm to
the actions of others under
the assumption that those
actions are reflective of the
correct behaviour.

AUTHORITY
It refers to a person’ s
tendency to comply with
people in positions of
authority, such as doctors,
lawyers, etc.

SCARCITY
The principle states that
people are highly motivated
by the thought that they
might lose on something

COMMITMENT AND
CONSISTENCY
The best way to earn
loyalty of customers is to
make them commit to
something and consistent
with a choice they have
previously made.

THANK YOU
BY
ABARNAVATHY V
ADITYA KUMAR TIWARI
ALSEN MINJ
ANNE LIBORA
ASINTHIYAN J
CHEELA VARUN
ERIC WILLIAMS JUVENAL E

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PRINCIPLES OF PERSUASION.pptx PERSUASION

1. PRINCIPLES OF PERSUASION SNSW WEB 2.0 ASSIGNMENT

2. PRINCIPLES 01 02 03 04 05 06 RECIPROCITY LIKING SOCIAL PROOF AUTHORITY SCARCITY COM M ITM ENT AND CONSISTENCY

3. RECIPROCITY The principle of reciprocity in sales psychology means that when someone gives us something, we feel compelled to give something back in return

4. LIKING This principle states that we are more likely to say yes to a request if we feel a connection to the person making it.

5. SOCIAL PROOF Social proof is a psychological phenomenon where people confirm to the actions of others under the assumption that those actions are reflective of the correct behaviour.

6. AUTHORITY It refers to a person’ s tendency to comply with people in positions of authority, such as doctors, lawyers, etc.

7. SCARCITY The principle states that people are highly motivated by the thought that they might lose on something

8. COMMITMENT AND CONSISTENCY The best way to earn loyalty of customers is to make them commit to something and consistent with a choice they have previously made.

9. THANK YOU BY ABARNAVATHY V ADITYA KUMAR TIWARI ALSEN MINJ ANNE LIBORA ASINTHIYAN J CHEELA VARUN ERIC WILLIAMS JUVENAL E

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