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Semelhante a Pharma Works Profile of Karan Communications
Semelhante a Pharma Works Profile of Karan Communications (20)
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Pharma Works Profile of Karan Communications
- 2. CoveredInthePresentation 02 Key Projects 03 Mixed Bag Creative Work 01 About Karan & Key Personnel 04 Print & Production 05 3D Stall Designing 06 Events 08 Radio 09 Language Adaptation 07 Newspaper Ads 10 Photo Shoots
- 3. Agency Structure 14 years of operations Proprietorship In Nature Communication Strategy Partner & Design Agency Core 2 design facilities out of Bhandup, Mumbai Infrastructure Pharma, Financial, Education & many more… Industry Associations A team of 30+ (Creative 20, Client Servicing 4, Production 3 & Support Staff) Manpower / Support
- 4. Clientele
- 5. Ideas that made a difference
- 6. Job :- 50th Anniversary Coffee Table Booklet Client Brief:- Hindustan Aeronautics Limited wanted to make a memoir of completing 50 years of existence Challenge:- To get it to look like it was coming from the nations largest maker of fighter aircrafts & embedding the culture of HAL into it through emotions across the last 50 years! Execution:- From the gold concept for 50 years, to the editing of copy, photoshoots, photo edits & compiling everything into 1 book & finally monitoring the print quality in Delhi, we did it all
- 8. Job :- New Product Launch (Nasal Spray) for people who don’t fall asleep fast Client Brief:- They were launching a new brand which ensured that people would fall asleep fast Challenge:- To not confuse our communication with Insomnia which is also about sleeplessness. Falling asleep fast was the communication Execution:- From teasers before the launch to the launch visual aid, the communication was “NO MORE SLEEPLESS NIGHTS”. On the lines of that we carried out all the creative duties for the brand including, table tops and other engaging activities
- 11. Job :- New Factory Branding Client Brief:- They wanted to do a complete branding of their newest factory for flavour manufacturing Challenge:- Understanding their culture, embedding it into an under construction site, understanding spaces, history of the company & creating something splendid that lasts in the memory Execution:- Ideas on communication, covering different office areas such as reception, meeting room names, the vision & mission statement, art for the cafeteria, outside signages & creation of complete warehouse safety instructions, the project went on for 2 months
- 14. Job :- Year long magazine Advertisements to convey benefits of ELSS Client Brief:- They Wanted to creatively keep the ball rolling with a series of 12 magazine advertisements highlighting benefits Challenge:- It was an uphill task to convey benefits of ELSS continuously for 12 advertisements Execution:- Addressing the communication challenge we decided to take creative aspects and visualisation of what effect does it have on the end individual (Smile & happy)
- 16. Job :- New Admission Campaign (Print) Client Brief:- Just before the admissions begin, we were to create a print campaign for Podar, in newspapers & Outdoor Challenge:- Getting Technology to stand out with digital classrooms etc. and to get people to call through the ads Execution:- Communication challenges addressed through technology in terms of creative visuals. Since they were one of the first to implement digital classroom we wanted to highlight the same
- 19. Posters
- 20. Posters
- 21. Leaflets & Flyers & Brochures
- 22. Packaging
- 23. Logos
- 24. Audio Visuals
- 25. World Asthama Day Emailer- https://youtu.be/VyW9pFmE3Qg Xone XP Explainer Video- https://youtu.be/lk8GdocZeB8 Melsoma Nasal Spray Teaser- https://youtu.be/60MpJF6vzvc Wockhardt Passion Centurion AV- https://youtu.be/lk8GdocZeB8
- 28. Gimmicks
- 30. Special Achievements- Official World Records
- 39. Events
- 46. Newspaper Ads
- 48. Radio
- 49. Radio Program
- 53. Photo Shoots
- 55. Thank You Mukund Kolhatkar / Sahil Bavdane 9029990531 / 7977858267 Creative Print Events Exhibitions Gifts AV’s