Mastering the art of MVP, minimum viable product

1. MASTERING THE
ART OF MVP
ABDUL AHAD
AAHADQJ@GMAIL.COM

2. MVP
A minimum viable product (MVP) is a version of a
product with just enough features to be usable
by early customers." — Wikipedia
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3. AIRBNB
Background:
Initial concept: Air Bed & Breakfast, providing lodging during
conferences.
Challenge:
Limited resources and a crowded market.
Breaking into the hospitality industry dominated by established
players.
Solution:
Developed a simple, user-friendly platform connecting
homeowners with spare rooms to travelers.
Embraced the Minimum Viable Product (MVP) approach to test
the concept rapidly.
Key Strategies:
Focused on creating unique, localized experiences for guests.
Leveraged user reviews to build trust and credibility.
Iterated continuously based on user feedback.
Outcome:
Rapid growth: Over 100 million stays booked by 2011.
Disruption: Redefined the travel and hospitality industry.
Valuation: Reached $100 billion by 2020.
CASE STUDY
TAKEAWAY:
AIRBNB'S SUCCESS STEMS FROM INNOVATION,
MVP MINDSET, AND A COMMITMENT TO
ENHANCING USER EXPERIENCE.
ABDUL AHAD

4. TWITCH
Background:
Launched in 2011 by Justin Kan and Emmett Shear as a spin-off of
Justin.tv.
Initial focus: General live streaming; later pivoted to gaming.
Challenge:
Niche market: Gaming content creators struggling to find dedicated
platforms.
Limited engagement on broader live streaming services.
Solution:
Specialized platform for gamers, providing a dedicated space for
gaming content.
Introduced interactive features like chat, donations, and subscriptions.
Key Strategies:
Community Building: Focused on fostering a sense of community
among gamers and viewers.
User-Generated Content: Letting gamers share their passion in real-
time.
Monetization: Enabled creators to earn through ads, donations, and
subscriptions.
Outcome:
Rapid Growth: Became the leading live streaming platform for
gamers.
Acquisition: Amazon acquired Twitch for nearly $1 billion in 2014.
Cultural Impact: Twitch reshaped how audiences engage with live
content.
CASE STUDY
TAKEAWAY:
TWITCH'S SUCCESS LIES IN UNDERSTANDING A
NICHE AUDIENCE, FOSTERING COMMUNITY,
AND EMBRACING INTERACTIVITY.
ABDUL AHAD

5. STRIPE
Background:
Founded in 2010 by Irish brothers Patrick and John Collison.
Initial motivation: Simplify online payments for businesses.
Challenge:
Complex and cumbersome process for businesses to accept online
payments.
Lack of user-friendly, developer-centric payment solutions.
Solution:
Created an easy-to-use platform for developers to integrate payment
processing into websites and apps seamlessly.
Emphasized a simple API, quick onboarding, and a developer-first
approach.
Key Strategies:
Developer-Focused: Prioritized ease of integration and customization
for developers.
Global Expansion: Swiftly expanded services globally, supporting
multiple currencies.
Continuous Innovation: Regularly introduced new features and
technologies.
Outcome:
Unicorn Status: Attained a valuation of $1 billion within a few years.
Market Dominance: Became a preferred choice for startups and
established businesses alike.
Partnered with Major Players: Collaborated with tech giants, including
Amazon and Google.
CASE STUDY
TAKEAWAY:
STRIPE'S SUCCESS REVOLVES AROUND
SIMPLIFYING A COMPLEX PROCESS,
PRIORITIZING DEVELOPERS, AND STAYING
AHEAD IN INNOVATION.
ABDUL AHAD

6. MVP MINDSET
IN THE PRE-
LAUNCH
STAGE
PRODUCT
"Launch quickly, get your first customers,
get feedback, and improve the product."
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7. YOUR GOAL AS AN EARLY-
STAGE FOUNDER
Launch quickly.
Get your first customers.
Get Feedback from those
customers. (How can I help you
achieve your goals?)
Improve the product.
GOAL FOR A MVP
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8. BEFORE
GETTING
STARTED
Top questions to have an answer:
What is the problem we are trying to solve?
1.
What is the easiest way to solve this problem (and get paid for it)?
2.
Be aware:
It will lack any additional features that could be used to boost sales.
Achieving a satisfaction rate of 60% from your customers would be
considered fortunate with the current offering.
There is a likelihood of customer attrition to competing services.
It won’t have any bells and whistles that can be leveraged into sales
ABDUL AHAD

9. LEARNING
PROCESS
MVP
LEARNING
LOOP
Launch quickly to gather real user data.
Understand your users by putting the product
in front of them.
Avoid spending too much time on surveys,
fundraising, or team-building initially.
ABDUL AHAD

10. EXPECTATIONS
AFTER 5–6
ITERATIONS
MVP
LEARNING
LOOP
Realize that your MVP might not work as initially planned.
Embrace the learning process.
Continuously refine and enhance the product based on
user feedback.
MVP should evolve from one stage to another rather than
extend
The input garnered from your customers is crucial. Take a
moment to inquire specifically about those who have
departed. Where did they migrate to, and what elements
were lacking? Evaluate whether there's a necessity or
desire to offer the services they sought.
Your customer support team possesses valuable insights
into the pain points experienced by users. Pay close
attention to their observations.
Ensure that your analytics platforms comprehensively track
every aspect of your sales channel and product usage.
Additionally, align these insights with your overarching
vision for the product.
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11. MVP PROCESS
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12. STAGES
STARTUP
STAGES
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13. ABDUL AHAD

14. MVPS MBIS
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15. MEASURE
Ways to measure success after building an MVP
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16. POSITIVES OF
MVP
Your time to market will be slashed
When you evolve and iterate your product, your legacy code will be simpler and more
agile
You will be prepared and able to pivot in the face of large customer, business or
industry changes
The customers that are happy will become your product champions as you evolve
You’ll get plenty of feedback (both good and bad) from the industry you’re serving.
Your ability to consistently improve, grow and solve problems creates the story for your
product that *anyone* can market and bring in new business.
ABDUL AHAD

17. MVP GUIDE
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18. TYPES OF MVPS
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19. Thank
Thank
Thank
you!
you!
you!
ABDUL AHAD