Key things you need to know on confidence, media consumption, key behavioural, tech & esports trends in Malaysia. www.oppotus.com

1. 1
MALAYSIANS ON MALAYSIA
1Q 2 0 1 9
ESSEN TIAL IN SIGH TS IN TO C ON FID EN C E, MED IA TR U ST,
BEH AVIOU R AL, TEC H & ESPORT TR EN D S IN MALAYSIA

2. 2
WELCOME TO
MALAYSIANS
ON MALAYSIA
STEADY OVERALL
CONFIDENCE
This study is the first wave as we
welcome 2019, continuing our efforts
to capture the essence of Malaysians
on Malaysia. Essentially, this study
aims to measure and take a deeper
look at Malaysian’s sentiments in the
areas of confidence and capturing
current and future economic
prospects.
The index pattern continues to be at
stable rate. This indicates that the
confidence levels across remain
healthy with sentiments and outlook
for the financial well-being being
positive.
FINANCIAL WELL-BEING
SEES HEALTHY GROWTH
This wave saw an incremental rate in
how people are perceiving their
current and future financial well-being.
With the implementation of Budget
2019, people are more conscious of
their financial. Meanwhile, spend on
major purchase has not moved since
the last wave.
In this round, we continue to cover
interesting topics like tech trends, e-
wallet usage, esports and other
interesting stats.
If you like to dig deeper into the
numbers, please do reach out to us on
theteam@oppotus.com

3. 4
POPULATION OVERVIEW
COVERAGE
AGED 18+
KEY CITIES
URBAN
MTH INCOME
MYR 4500+
• 35% Klang Valley
• 29% Johor Bahru
• 21% Penang
• 15% Kuantan
• 25% 18-24 YO
• 49% 25-45 YO
• 27% 45 YO & above
• 56% Malay
• 35% Chinese
• 9% Indian
• 50% Male
• 40% Female
• 38% MYR 4,501-6,000
• 27% MYR 6,001-8,000
• 35% MYR 8,001-9,000
TOTAL
MALAYSIAN
POP
19.7
MILLION
REPRESENTABLE
POP
10MILLION
AGE RACE GENDER MHI

4. 5
o For the first wave in 2019, the confidence index
level continues to hold steady in positivity.
o Putting into perspective, the positive index level can
be attributed to the exemption of stamp duty as part
of government’s initiative on encouraging home-
ownership, increased minimum wage and new car
launch by National carmaker.
o Will we see change in pattern as we enter the next
quarters for the rest of the year? It will be
interesting to uncover these patterns as we
progress.
100
MALAYSIA CONFIDENCE INDEX (MYCI)
118
109 111 110
Q2'18 Q3'18 Q4'18 Q1'19 Q2'19
?
Q3’18 Q4’18 Q1’19Q2’18
Source: Oppotus 1Q2019

5. 6
MALAYSIA CONFIDENCE INDEX (MYCI) COMPONENTS
o Malaysians see a lift in optimism with their
state of financial well-being, both now and in
the near future, at the start of Y2019.
o Government’s effort in providing more
financial guidance through Belanjawanku
aims to educate the public and ensuring
improved financial literacy among
Malaysians.
o However, 1Q2019 also saw the sharpest
drop in the state of economy where external
factors such as the trade war, volatility of
ringgit and slowdown in global growth may
have affected Malaysians overall optimism in
these areas.
o Nevertheless, index level on major purchase
remain unperturbed, albeit still below the
100-pt mark, which signals that people are
still cautious.
126
142
67
93
161
106
140
78
95
125
114
129
90
105
115
133 136
90 91 98
0
50
100
150
200
Current state of financial
well-being
Well-being next 12mths Good time for major
purchases
State of economy now vs.
last year
State of economy next
12mths
Q3’18 Q4’18 Q1’19Q2’18
Source: Oppotus 1Q2019

6. 7
CURRENT FINANCIAL WELL-BEING
o At 20-pts jump, this wave saw the highest
incremental rate mainly driven by people
from JB and Kuantan.
o Those within the middle income group
bracket are also showing signs of higher
optimism in the current financial well-being.
o This indicates that people are more informed
and are making better choices with their
expenditures as efforts by the government to
ensure Malaysians step up on their financial
literacy and learn smart ways to manage
their finances leading to better perceived
individual control.
Q3’18 Q4’18 Q1’19Q2’18
Klang
Valley
Penang
KuantanJB
128138 140 137 86126 115
117 8989112 93
RM4,501 –
RM6,000
RM6,001 –
RM8,000
> RM8,000
$ $ $
105 108
104
$ $ $
100 103
112
$ $ $
106 123
124
$
108
$
125
$
130
104
142 142
128
106
113
133
100
Current state of financial well-being

7. 8
OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS
146 140
129
136
100
o People are also showing more optimism of
their next 12 months financial being as a
result of how they feel currently and seeing
the Budget 2019 taking effect at the
beginning of the year.
o There is a spike in optimism amongst the
B40 and M40 groups particularly those from
JB and Kuantan.
o Recently, Johor Real Estate and Housing
Developers Association (REHDA) are
encouraging Johor folk to take advantage of
Home Ownership Campaign that will end on
June 30.
Q3’18 Q4’18 Q1’19Q2’18
Financial being in the next 12 months
Klang
Valley
Penang
KuantanJB
142146 143 140 99151 130
125 111172132 120
RM4,501 –
RM6,000
RM6,001 –
RM8,000
> RM8,000
$ $ $
121 128
135
$ $ $
125 119
130
$ $ $
153 146
142
$
134
$
149
$
149
117
145 136

8. 9
100
SPEND ON MAJOR PURCHASES
RM4,501 –
RM6,000
RM6,001 –
RM8,000
> RM8,000
92
51
97
72
113
91
98
102
PMEB
NON
PMEB
o The index remain unchanged even with
Chinese New Year season this Q1.
o The Non-PMEBs and mid to high income
group bracket are showing steady growth in
optimism since Q2’18 – which can be
attributed by the exemption of stamp duty for
first time homeowners for homes costing
RM500,000 and below for a period of two
years till end 2020.
o The main thrust of the Budget 2019 was on
the lower to middle income groups though
affordable housing to encourage more home
ownership. It will be interesting to see if
there’s an upward pattern amongst the lower
income group in the next wave.
Q3’18 Q4’18 Q1’19Q2’18
$ $ $
74 85 88
$ $ $
76 86 105
$ $ $
75 106 121
$
56
$
64
$
97
67
78
90 90100
Good time for major purchase

9. 1 0
CURRENT STATE OF ECONOMY
o The overall sentiment dipped the lowest this
wave due to the sluggish improvements to
economic fundamentals, weak ringgit,
several major infrastructural projects that
have either been cancelled or postponed.
o Malaysia also is not spared with the volatility
of the external environment that may pose
challenges and affect sentiments as a result
from current trade war and slowdown in
global growth.
Klang
Valley
Penang
KuantanJB
108
84
104
93
130
92
95
71
PMEB
NON
PMEB
100
Q3’18 Q4’18 Q1’19Q2’18
10685 93 95 10084 119 88
102 103 827691 112 95
93 95
105
91100
Current state of economy

10. 1 1
170
158
143
119
136
104
97
88
STATE OF ECONOMY NEXT 12 MONTHS
o Malaysians’ outlook for the near future
slipped below the 100-point mark, from the
high after GE14. This corresponds to how
they feel currently about the state of the
economy.
o Malaysia is still observing the current on-
going US-China trade war, global monetary
tightening and swings in oil prices.
o This affected both PMEB and Non-PMEBS
as they are equally uncertain about the
future despite government’s effort to include
the re-introduction of petrol subsidy, capping
of the electricity tariff and the introduction of
public transport subsidies to fuel spending.
o This decline trend is seen across all
segments except for the mid income group
where their optimism remain unchanged.
100
PMEB
NON
PMEB
RM4,501 –
RM6,000
RM6,001 –
RM8,000
> RM8,000
Q3’18 Q4’18 Q1’19Q2’18
$ $ $
138 113 90
$ $ $
101 102 102
$ $ $
109 122 114
$
150
$
175
$
169
161
125
115
98
100
Current state of economy

11. 1 2
NOTABLE ACTIVITIES PAST 3 MONTHS
Online activities, %
NA NA
21
39
14
29
16 14
Making online purchases
from e-commerce sites
(e.g. Lazada, Shopee)
Purchased
insurance products
online (e.g. car, fire,
etc.)
11
22 14 9
Apply for banking
products online (e.g.
credit card, loans,
etc.)
Travel, %
29
40
26
48
15 18 11 15
Domestic travel
(within Malaysia)
International travel
(outside Malaysia)
Eating OOH, %
46 57
32 26
40
61
30
56
Purchase meal
takeaway from
convenience
stores/petrol marts
Having a meal at
convenience
stores/petrol
marts
12
21 20 17
Used wearables
(e.g smart watch,
smart shoes,
health, etc.)
Wearables, %
NA
12
22 15
Making payments
through e-wallet
(digital wallet)
E-wallet, %
Q3’18 Q4’18 Q1’19Q2’18
Source: Oppotus 1Q2019

12. 1 3
MOST OFTEN BOUGHT: CONVENIENCE STORES/ PETROL
MARTS BRANDS
27
21
13
10
10
9
8
2
2
0
1
%
Others
Source: Oppotus 1Q2019

13. 1 4
ENTRY OF EACH E-WALLET IN MALAYSIA
JAN SEPT APR
2018
NOV DEC JAN MAR APR JULY AUGMAY
2017 2018
NOVAPR MAR FEB JAN DEC
OCT
?
2019

14. 1 5
E-WALLET USAGE
12%
22%
15%
3Q18 4Q18 1Q19
56
30
29
27
26
22
17
17
16
5
3
1
1
1
%
Used e-wallet in
last 3 months?
Source: Oppotus 1Q2019
How many e-wallets
does each person use?
1.9
2.6
4Q18 AVE
1Q19 AVE
e e e
e e e

15. 1 7
F&B 71%
Groceries 57%
Convenience Stores 51%
Bill Payments 48%
TOP USE CASES FOR E-WALLETS CURRENTLY

16. 2 0
4
51 53
59
39
Q2 Q3 Q4 Q1'19
5
56 54 57
39
Q2 Q3 Q4 Q1'19
16
61
68
60
Q2 Q3 Q4 Q1'19
5
41 40
56
27
Q2 Q3 Q4 Q1'19
4
50 51 47
27
Q2 Q3 Q4 Q1'19
TECH TRENDS
10
75
64
51
56
0
25
50
75
100
Q2 Q3 Q4 Q1
Cryptocurrency
(e.g. Bitcoin, Ethereum, etc.)
FinTech EsportsBlockchain
%
10
60
66 63 61
0
25
50
75
100
Q2 Q3 Q4 Q1'19
Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR)
%
Source: Oppotus 1Q2019

17. 2 1
CRYPTOCURRENCY OWNERSHIP
35%
28%
22%
3Q18 4Q18 1Q19
Own any
cryptocurrency?
11
9
3
2
2
2
2
1
Bitcoin
Litecoin
Ethereum
Bitcoin
cash
Ripple
Dash
NEO
NEM
%
5%
Those aware of cryptocurrency
Source: Oppotus 1Q2019

18. 2 3
OPPOTUS RESEARCH GROUP SDN BHD
Level 27 Penthouse, Centrepoint North
Mid Valley City, 59200 Kuala Lumpur, Malaysia
www.oppotus.com
theteam@oppotus.com