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Marketing Service Offerings
Tanner Jessel
IS 553 – Specialized Information Agencies and Services
School of Information Sciences
The University of Tennessee
NPS Inventory & Monitoring
Source: NPS.gov, Facebook.com
1: Engagement of Constituency
Engagement of Constituency
Source: GoGulf.com
Positioning
Facebook , Twitter, G+, LinkedIN, Pinterest
Source: GoGulf.com
Mission / Plan of Action
Be where your customers are.
Source: GoGulf.com
Audience:
Varies by platform.
Source: Smokeybear.com
Promotion:
Be “bear aware”
Source: http://go.nps.gov/bearcam
2: Tools and Visualization
Wildlife cameras live-streaming bears fishing!
Source: Wikimedia Commons
Positioning
Serve Internal, External Customers
Source: RapidMinder.com
Mission / Plan of Action
Services, Widgets, Feeds
Source: nps.gov
Audience:
Varies by platform.
Source: USGS.gov Blogs
Promotion:
“App-lify” data
Questions?

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Notas do Editor

  1. …actively participating in dissemination of research data products across communication channels frequented by Park Service stakeholders.
  2. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  3. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  4. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  5. http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  6. http://upload.wikimedia.org/wikipedia/commons/thumb/6/60/Graph_betweenness.svg/800px-Graph_betweenness.svg.png
  7. http://rapidminer.com/products/rapidminer-studio/
  8. http://www.nps.gov/nama/photosmultimedia/app-page.htm
  9. “The National Park Service I&M program conducts applied science research and promotes dissemination of knowledge through accessible services and visualizations.”