2. Introduction
• Name: Anjuli Bajnath Modoosoodun
• Profession: Public Relations Officer
• Organisation: Higher Education Commission Mauritius (HEC)
• Experience: 12 years
• Education: Master in Communication and Public Relations
• Research interest: AI for communication, social media trends, etc…
3. Brief description of the subject
• Technological progress has changed the landscape of public relations
• AI has revolutionized many sectors
• Although 60 years old, AI is here to stay- to complement human beings in
their activities that require logical thinking and problem solving tasks.
• To keep abreast of newness, it is crucial for PR practionners to adapt to the
changes and to integrate AI in their tasks.
4. Significance of the Course
• Analyze the impact of AI technologies on traditional PR strategies to identify areas for innovation and
efficiency in your practice.
• Evaluate various AI tools and platforms for their effectiveness in managing and automating PR tasks,
allowing you to make informed decisions about their integration.
• Create a comprehensive AI-enhanced PR campaign that demonstrates your ability to integrate
technology with traditional PR tactics for optimal audience engagement.
• Synthesize data from AI-driven analytics to adapt and improve your PR initiatives, ensuring they are
data-informed and results-oriented.
5. Course Content
• Week 1 Presentation Slides Slide 1: Introduction to AI in Public Relations- Concise Content: "Exploring
the Intersection of Artificial Intelligence & PR"- Graphic Suggestion: Venn diagram showing AI and PR
overlap Slide 2: AI's Role and Applications- Concise Content: "AI: Transforming PR Tactics and Strategy"-
Graphic Suggestion: Infographic with icons for various AI applications in PR Slide 3: Ethical
Considerations- Concise Content: "Ethics In AI: Navigating Responsibility in PR"- Graphic Suggestion:
Scale balancing AI technology and ethical concerns Slide 4: AI Success Stories in PR- Concise Content:
"Case Studies: AI's Triumph in PR Campaigns"- Graphic Suggestion: Collage of logos from successful AI-
PR case study companies-
6. Course content
• Week 2 Presentation SlidesSlide 1: Overview of AI Tools for PR- Concise Content: "AI
Toolbox: Must-Have Tech for PR Pros"- Graphic Suggestion: Toolbox graphic with AI
tool icons insideSlide 2: Content Creation with AI- Concise Content: "Revolutionizing
Content: AI as Your Creative Partner"- Graphic Suggestion: Split-screen showing AI
chatbot on one side and a creative PR piece on the otherSlide 3: AI in Media
Monitoring- Concise Content: "Monitor, Analyze, Predict: AI in Media Surveillance"-
Graphic Suggestion: Dashboard graphic showing AI-driven data analyticsSlide 4:
Building Your AI-PR Strategy- Concise Content: "Design an AI-Enhanced PR Plan: A
Hands-On Approach"- Graphic Suggestion: Step-by-step flowchart graphic for
integrating AI into a PR strategy
