Herbalife Business Plan

1. The Marketing Plan Made Simple

2. Disclaimer
These slides are only for the reference/ illustration and cannot be
relied or reproduced as source. The percentage, figure and earnings
mentioned in the presentation are depicted and not average.

3. Use of this Deck
• The purpose of this deck is to explain how the Sales &
Marketing Plan works. Moving up through the various levels
takes hard or consistent work, skills and dedication
• Achieving the higher levels is not typical

4. Marketing Plan Terms to Know
Volume Points: Herbalife Nutrition’s worldwide value
assigned to each product. Earnings are not calculated on
Volume Points.
Volume Points are used towards your qualification to:
 Earn Commissions, Volume Rebate Earnings & Bonuses (earning %)
 Achieve Higher Discounts
 Advance in the Marketing Plan
 Achieve promotions

5. Marketing Plan Terms to Know
Earn Base: Value assigned to a product in local currency, on
which discounts and earnings are calculated.
Earn Base Value is used to calculate:
 Discounts on your product purchases
 Earn Potential Retail Profits of 25%-50%
 Wholesale Commissions
 Volume Rebate Earnings & Bonuses

6. Marketing Plan Overview
Qualified Producer 42%*
Senior Consultant 35%*
Supervisor
50%*
Associate
25%*
Accumulate 500 VP in 1 or 2 months
Accumulate 4,000 VP in 1-2 months
or 4,000 VP in 3-12 months
(Achieve minimum 2000PPV)
Accumulate 2,500 VP in 1- 6 months
(Achieve minimum of 1000PPV)
Success Builder 42%* (until the end of month) 1,000 PPV in 1 order
*25% to 50% Earnings are based on Earn Base

7. Becoming a Senior Consultant
Your Customers
Your Downline Associates
Customer Sales
200 VP
Sr. Consultant = 35% discount on Earn Base
To Qualify: Achieve 500 Volume Points in 1 month or 2 months
OR
+
Both ways achieve 500 VP
Your Customers
500 VP
300 VP
Hypothetical Example. Results Not Typical.

8. Becoming a Success Builder
Success Builder = 42% discount on Earn Base (until the end of the month)
To Qualify: Achieve 1,000 Personally Purchased Volumes in 1 order
Your Customers
1,000 PPV
Hypothetical Example. Results Not Typical.

9. Becoming a Qualified Producer
+
Your Customers
Your Downline Associates
Customers Sales
1,500 VP
Qualified Producer = 42% Discount on Earn Base
To Qualify: Achieve 2,500 Volume Points in 1-6 Months
OR
Both ways can help you achieve 2,500 VP
in 1-6 Months with minimum of 1000PPV
Your Customers
2,500 VP
1,000 PPV
Hypothetical Example. Results Not Typical.

10. Rs.950
Rs.950
Rs
Retail Profits
Collected at the time of the sale
Suggested Retail
Price
Earn Base Discounted Amount
(@25% discount
taken from the Earn
Base Amount of
Rs.1000)
Your Cost
(Discounted
Amount of Rs.250
taken from the
Suggested Retail
Price of Rs.1200)
Your Profit
(Suggested Retail
Price of Rs.1200
minus Your Cost of
Rs.950)
Rs.1200 Rs.1000 Rs.250 Rs.950 Rs.250
Associate
Customer
RETAIL PROFIT
Rs.250
Rs.250
Rs
Rs.1200
Rs.1200
Rs

11. Wholesale Profit
Collected through a company check
**EXAMPLE: Retail Sale (Rs1000 Earn Base)
Supervisor
Success
Builder /
Qualified
Producer
Associate
Profit
Senior
Consultant
Me
(Supervisor)
You
Discount 50%
42%
25% 35%
Rs.250
Rs.250
Rs.150
Rs.350
Rs.80
Rs.420
Rs.0 from sale
Rs.50 Potential VR*
from Herbalife
Nutrition
Rs.500
*VR – Volume Rebate Points
** Excludes expenses and shipping/handling costs
The depiction is based on the Associate’s personal experiences, Income applicable to the individuals (or examples) depicted and not average. These results are not typical. Individual results will vary.

12. Your Position Determines Your Potential Profit
Supervisor
Success
Builder /
Qualified
Producer
Associate
Profit
Senior
Consultant
Promotions
& Vacations
*Potential
Production
Bonus
Volume
Rebate
Override
Wholesale
Retail 25% 35% 42% 50%
0
0
0
10%
0
0
7% or 17%
0
0
8% to 25%
5%
(on first 3 Active SP Levels)
2% 4% 6% to
7%*
(TAB Team**)
Promotions
(Qualification Required)
Vacations
(Qualification Required)
Promotions
(Qualification Required)
Promotions
(Qualification Required)
*Earnings based on qualification.
** TAB Team: The combined group of GET, MILL, PRES Team Levels
Royalties, Production Bonuses and Vacations are received by those at the higher levels of the Sales & Marketing Plan.
The depiction is based on the Associate’s personal experiences, Income applicable to the individuals (or examples) depicted and not average. These results are not typical. Individual results will vary.

13. Building to Supervisor
Qualified Producer 42%*
Senior Consultant 35%*
Supervisor
50%*
Associate
25%*
Accumulate 500 VP in 1 or 2 month
Accumulate 4,000 VP in 1-2 month
(With Minimum of 1000 unencumbered VP)
or 4,000 VP in 3-12 months
(Achieve minimum 2000PPV)
Accumulate 2,500 VP in 1- 6 months
(Achieve minimum 1000PPV)
Success Builder 42%* (until the end of month) Accumulate 1,000 VP in 1 order
*25% to 50% Earnings are based on Earn Base.
*Refer First Order Program

14. Building to Supervisor
TWO MONTH QUALIFICATION
Accumulate 4,000 Volume Points over two consecutive months,
with at least 1,000 unencumbered volume.
JANUARY & FEBRUARY
FQS
A
1200 VP
25%-42%
Discount
FQS
A
2800 VP
25%-42%
Discount
= A becomes
FQS as on
March 1st
* FQS – Fully Qualified Supervisor
The depiction is based on the Associate’s personal experiences, Income applicable to the individuals (or examples) depicted and not average. These results are not typical. Individual
results will vary.

15. Building to Supervisor
3-12 MONTH ACCUMULATED QUALIFICATION
• Accumulate 4,000 Volume Points in three to twelve months
• Minimum of 3 months required
• Volume can be achieved with all Personally Purchased Volume (PPV) or utilizing up to
2,000 Downline Volume Points with the remaining 2,000 as PPV
Example Jan Feb Mar Apr May Jun Jul Aug Sep Oct
#1 500 500 900 1,200 900 FQS
#2 1,000 0 3,000 FQS
#3 1,000 500 0 500 2,000 FQS
#4 400 450 0 550 500 500
120
0
0 400 FQS
* FQS – Fully Qualified Supervisor
The depiction is based on the Associate’s personal experiences, Income applicable to the individuals (or examples) depicted and not average. These results are not typical. Individual
results will vary.

16. Building to Supervisor
Supervisor
50%
Associate
25%
3rd Level
Active
Supervisor*
2nd Level
Active
Supervisor*
1st Level
Active
Supervisor*
Up to 5%*
monthly
Volume
Rebate
Earnings
* % Applies to the Total Volume for Active SP Level 1 & 2, Personal Volume of Active SP Level 3
** % based on your monthly Total Volume
Hypothetical Example. Results Not Typical.
The depiction is based on the Associate’s personal experiences, Income applicable to the individuals (or examples) depicted and not average. These results are not typical. Individual results will vary.

17. Achieving 2,500+ DVP with Wholesale and Retail
in order to maximize your Volume Rebate earnings (5%)
Customers
1,600 VP
Downline Associates
Customer Sales
3,200 VP
Supervisor Mary
4,000 VP or more of her own
Volume Points 4,800
• Increase Customers to increase profit and potential new Associates.
• Increase Associates to increase profit and potential new Supervisors.
Hypothetical Example. Results Not Typical.

18. Building to World Team
• Achieve 2,500 VP each month for 4 consecutive months
as a Fully Qualified Supervisor
OR
• Achieve 10,000 VP in 1 month after becoming a
Fully Qualified Supervisor
OR
• Achieve 500 Volume Rebate Points in 1 month
The depiction is based on the Associate’s personal experiences, Income applicable to the individuals (or examples) depicted and not average. These results are not typical. Individual results will vary.

19. Building a Team of Supervisors
Active Supervisor, Active World Team, GET 2,500 and Millionaire Team 7,500 are recognition levels, not earnings levels in the Sales &
Marketing Plan.
The levels we’ve
covered so far

20. Building a Team of Supervisors
The next levels
involve building a
team of Supervisors
Active Supervisor, Active World Team, GET 2,500 and Millionaire Team 7,500 are recognition levels, not earnings levels in the Sales
& Marketing Plan. Achieving the TAB team levels takes time, consistent work, skill and dedication. See your Sponsor for more
information. TAB Team qualification requires Volume Rebate Points each month for 3 consecutive months

21. Building a Team of Supervisors
• In order to earn Volume Rebate
Points, you need to build a team
of Supervisors under you
• Not all Associates become
Supervisors
• Takes time, consistent work,
skill and dedication
Supervisor Mary
Not every Supervisor will average 2,500 VP, so you probably will need
more Supervisors to achieve following results.
Hypothetical Example. Results Not Typical.

22. Qualifying for Active World Team
Achieve all 3 qualifications below in any 6 consecutive
months and receive a one time $500 bonus for first time
non Tab Team AWT qualifier :
• 2,500 VP in each of 4 consecutive months
AND
• 10,000 VP in 1 month after becoming Fully Qualified Supervisor or 5000
VP in any 2 months
AND
• 500 Volume Rebate Points in 1 month
Active World Team is a recognition level, not an earnings level in the Sales & Marketing Plan.
See your Sponsor for more information.
To qualify for 2019 AWT, complete ALL of the above three qualifications in any six-month period from August 2018 through December 2019
The depiction is based on the Associate’s personal experiences, Income applicable to the individuals (or examples) depicted and not average. These results are not typical. Individual results will vary.

23. Building a Team of Supervisors
• In order to earn Volume Rebate Points,
you need to build a team of Supervisors
under you.
• Not all Associates become Supervisors.
• Takes time, consistent work, skills
and dedication
Supervisor Mary
2,500 VP of her own
Volume Points
5,800
1,800 VP 2,500 VP 1,500 VP
1st Level
Supervisor
2nd Level
Supervisor 2,200
1,000 VP 1,200VP
3rd Level
Supervisor 2,000
2,000 VP
Total # of Supervisors:
Volume Rebate Points = 500 (10,000 VP x 5%)
6 10,000
Hypothetical Example. Results Not Typical.

24. Building to GET Team
• In order to earn Volume Rebate Points,
you need to build a team of Supervisors
under you
• Not all Associates become Supervisors
• Takes time, consistent work, skills
and dedication
Supervisor Mary
2,500 VP of her own
Volume Points
1st Level
Supervisor
2nd Level
Supervisor
3rd Level
Supervisor
Total # of Supervisors:
4,000
10,000
6,000
20 20,000
Volume Rebate Points = 1,000 (20,000 DVP x 5%)
Achieve this in each of 3 consecutive months in order to become eligible for 2% PB
Hypothetical Example. Results Not Typical.

25. Building to Millionaire Team
• In order to earn Volume Rebate Points,
you need to build a team of Supervisors
under you
• Not all Associates become Supervisors
• Takes time, consistent work, skills
and dedication
Supervisor Mary
2,500 VP of her own
Volume Points
1st Level
Supervisor
2nd Level
Supervisor
3rd Level
Supervisor
Total # of Supervisors:
18,000
27,000
35,000
50
80,000
Volume Rebate Points = 4,000 (80,000 DVP x 5%)
Achieve this in each of 3 consecutive months in order to become eligible for 4% PB
2 Month waiting period to earn at this level after the qualification is achieved.
Hypothetical Example. Results Not Typical.

26. Building to President’s Team
• In order to earn Volume Rebate Points,
you need to build a team of Supervisors
under you
• Not all Associates become Supervisors
• Takes time, consistent work, skill
and dedication
Supervisor Mary
2,500 VP of her own Volume Points
1st Level
Supervisor
2nd Level
Supervisor
3rd Level
Supervisor
Total # of Supervisors:
25,000
75,000
100,000
125 200,000
Volume Rebate Points = 10,000 (200,000 DVP x 5%)
Achieve this in each of 3 consecutive months in order to become eligible for 6% PB.
3 Month waiting period to earn at this level after the qualification is achieved.
Hypothetical Example. Results Not Typical.

27. Marketing Plan Levels
Active Supervisor, Active World Team, GET 2,500 and Millionaire Team 7,500 are recognition levels, not earnings levels in the Sales &
Marketing Plan. See your Sponsor for more information.

28. Preferred Customer
Who is Preferred Customer?
A Preferred Customer is a person who only wishes to purchase product for their and their household’s
personal consumption at a discounted price. Preferred Customers may not retail the product and
cannot recruit others.
How do Preferred Customers sign up?
A person can become a Preferred Customer only if sponsored by an Associate.
A Preferred Customer signs up via https://www.myherbalife.com/en-in/ or via a paper application.

29. Bronze Preferred Customer (BPC)
Bronze Preferred customer will have an Introductory discount as 15% upon signing up as a New
Preferred Customer.
Silver Preferred Customer (SPC)
By achieving 100 points in the last 12 months, Bronze preferred Customer will move to Silver
Preferred Customer status with 25% discount level.
Gold Preferred Customer (GPC)
By achieving 500 points in the last 12 months, Silver preferred Customer will move to Gold
Preferred Customer status with 35% discount level.
Preferred Customer Discount Structure

30. ✔ Preferred Customers use the products for personal consumption and Purchase them at a discount.
✔ Access to India MyHerbalife.com to order products.
✔ Accumulate points towards higher discount levels.
✔ No mandatory orientation training
Benefits being a Preferred Customer