This marketing plan outlines strategies for a company to achieve its sales and marketing goals over the next year. It includes an executive summary, situation analysis, marketing strategy, sales strategy, implementation plan, monitoring and measurement, and contingency plan. The marketing strategy defines the target audience, positioning, marketing mix of product, price, place, and promotion. The sales strategy establishes goals and channels. Implementation includes tactics for each stage of the sales funnel and marketing calendar. Progress will be tracked with key performance indicators and regular reporting.