In today's rapidly evolving landscape, the power of culture and technology is reshaping how we interact with the world around us. Amid recent concerns over AI's negative cultural impact, we choose to spotlight its potential as a facilitator for positive human connections.

2. Beyond Limits:
AI’s Role in Unleashing
Human Connections

3. Alisa Maul
Head of Strategy
Yasmin Nestlen
Executive CX Director

4. 6
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45pm
6
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50pm
7
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10pm
7
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20pm
7
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25pm
7
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30pm
7
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40pm
7
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50pm
8
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20pm
Superpower icebreaker
Get inspired: Culture meets AI
Workshop: Women’s sport
The brief
Get into teams and work spaces
Define the problem
Concept
Prioritise and refine
Pitch your ideas
Let’s Reconnect
5 min
20 min
10 min
5 min
5 min
10 min
10 min
30 min
10 min

5. What’s your superpower

6. How has technology changed
your human relationships?

8. Technology shapes culture

9. Empowered all with knowledge
Beamed culture into every home
Created today’s global village
Reshaped daily live and relationships
Technology shapes culture

10. During a time of
isolation, technology
enabled us to connect.

12. AI has been a big part of this
shi
ft
, especially in 2023.
2011
Siri
2011
Watson
2014
Alexa
2023
ChatGPT
-
4
2022
GPT
-
2022
DALL-E
2023
Google’s
Bard
(Gemini)
2023
Microsoft
Copilot
2017
AlphaGo
2018
Ethics
Guidelines
(EU)
2022
Midjourney

14. Globally
people believe in the next 20 years AI will be a
force for good in every aspect of our lives, from
healthcare to education to quality of life to
address poverty and discrimination.
54%
globally believe
AI will bene
fi
t
people like them.
68%
of those who have used AI in
the past year say they are
excited about its possibilities.
- Google and Ipsos: Our Life AI January 2024

15. 54%
of men in professional roles
say they use AI in either or
both their personal and
work lives, compared to just
35% of women
- Canvas8: How do we close the AI gender gap?
October 2023

16. How AI is being
used today
AI solving
functional and
tactical challenges
AI bringing people and
society together in
ways previously
unimagined
AI enabling us to do
more and make
smarter decisions
faster
e.g. filtering junk email
e.g. agentive AI
e.g. Spotify Jam
Functional
Productivity
Connections

17. How AI is being
used today
AI solving
functional and
tactical challenges
AI bringing people and
society together in
ways previously
unimagined
AI enabling us to do
more and make
smarter decisions
faster
e.g. filtering junk email
e.g. agentive AI
e.g. Spotify Jam
Functional
Productivity
Connections
All Industries have been influenced:

18. What if, rather than solely focusing on
productivity, we shi
ft
ed our attention
to how AI’s role extends to human
connections?

20. Culture signal
44% of Brazilians say they
receive fake news daily. In Brazil
the prevalence of false
information, including deep
fakes, has surged by an
astonishing 830% between 2022
and 2023.
AI role
Integrating advanced web scraping
tech to address the spread of
misinformation.
The tool helps foster a culture of
informed, digitally literate citizens
equipped to navigate the
complexities of the digital age with
con
fi
dence and critical awareness.

22. Culture signal
Women’s football has long trailed
behind men’s in terms of international
popularity. But more and more, people
are starting to realise that the
women’s game hasn’t been given the
credit that it’s due.
AI role
Creating a deepfake, male soccer players’
faces were superimposed onto the bodies
—and highlights—of their female
counterparts. This experience, aimed at
football fans of all walks of life, challenged
preconceived notions and highlighted
that women are just as skilled at football
as men.

24. Culture signal
The World Health Organisation estimates
1.3 billion people live with some form of
distance or near-vision condition and that
as many as 217 million people su
ff
er from
moderate to severe problems with
distance vision. Those impairments not
only complicate everyday chores but
make it di
ffi
cult to pick up on emotional
cues, like facial expressions.
AI role
Helping blind people “see” the
faces of those with whom they’re
speaking. Facing Emotions, is an
app that can “translate” seven
universal emotions — anger, fear,
disgust, happiness, sadness,
surprise, and contempt.

25. PRODUCTIVITY CONNECTIONS
Tech led
Efficiency-driven
Individualised
Control
Cultural led
Impact-driven
Collective
Collaboration
As innovators, we need to help shift AI’s role from …

26. By delving into cultural changes and the obstacles we face, we might discover how AI
can help create new connections, in
fl
uencing our behaviors and enhancing more
emotional connections.
Together, let’s transition the
narrative from ‘AI shapes culture’ to
Culture meets AI

27. Workshop: Women’s Sport

28. How the Workshop will Run
Priorities &
Refine
Pitch Your
Idea
Concept
Define the
Problem

29. Problem solving Key cultural signals Who will we design for?
Shift mindsets in the UK that women’s
sport can be equally enjoyed (both
played and supported) by everyone.
• Discrimination and
derogatory comments
based on gender are on the
rise in many female sports
• The UK suffers from a lack of
female coaches
• Girls face challenges due to
gender stereotypes,
enjoying sports less in
school than boys
The next generation of sports
lovers to close the enjoyment
and gender gap. By building
connections among boys,
girls, parents, schools and
government bodies alike to
make sport equally enjoyable
for all.
• Lack of visibility and media coverage compared to
men's sports
• Persistence of gender stereotypes and biases in sports,
which can influence perceptions of women's sports as
less exciting or competitive than men's sports
• Limited financial support stops advancement of
leagues and player development programs (all ages)
• Many women and girls face barriers to accessing
quality sports facilities, equipment, and coaching
compared to their male counterparts

30. De
fi
ne the problem
5 min

31. Concept
10 min

32. Prioritise & Re
fi
ne
10 min

33. 5 min
Reduce the number of ideas
5 min
Vote for your favourite
Cultural
relevance
Emotional
connection
Great use of
AI
Innovation

34. Pitch sheet
Concept
name
Concept
description
Cultural
relevance
AI’s role

35. Pitch Your Idea
30 min

36. By delving into cultural changes and the obstacles we face, we might discover how AI
can help create new connections, in
fl
uencing our behaviors and enhancing more
emotional connections.
Together, let’s transition the
narrative from ‘AI shapes culture’ to
Culture meets AI

37. Let’s Reconnect

38. Thank you
Yasmin Nestlen
linkedin: yasminnestlen
email: yasmin.nestlen@analogfolk.com
Alisa Maul
linkedin: Alisa Maul
email: alisa.maul@analogfolk.com