Visiware leading the 2nd screen revolution - nex tv mexico-1.1
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Visiware leading the 2nd screen revolution - nex tv mexico-1.1
- 1. LEADING THE 2ND SCREEN REVOLUTION Frederic Arquier Head of Sales –TV Operators farquier@visiware.com
- 2. THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS 2013
- 3. DOUBLE REVOLUTION FOR TV VIEWERS TV IS GOING OUT VIEWERS ARE LOOKING OUTVIEWERS ARE LOOKING OUT
- 4. DOUBLE WORK FOR THE TV INDUSTRY MULTISCREEN 2ND SCREEN Delivering & controlling the TV everywhere experience Empowering the convergent TV experience and capture viewers engagement Same content on a variety of devices Variety of contents synchronized with TV
- 5. With a very frag ment ed attention source Redbee/Decypher survey sept 2012 86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS
- 6. Frustration dominates on 2nd screen « TV guide » : 353 results on the appstore (FR) 81% dual screeners unsatisfied
- 7. FROM GUIDE TO COMPANION STATIC INFORMATION • EPG Info • Discovery • Editorial • News DYNAMIC ENRICHMENT • Dynamic EPG info • Social Integration • Gamification • Participation PRACTICAL TOOLS • Zapping to • Set reminders • Set Recordings • Watch on the go “THIS IS THE PROGRAM” “THIS IS WHAT YOU CAN DO” “THIS IS WHAT’S HAPPENING”
- 8. THE 4 PILLARS OF DYNAMIC ENRICHMENT Info Vote Play Share
- 9. RICHEST BACK OFFICE CONTENT AND CAMPAIGN MANAGER1 A PUSH BASED SCALABLE CLOUD DISTRIBUTION2 2ND SCREEN APPS AND SERVICES3 THE LEADING 2ND SCREEN PLATFORM
- 10. CUSTOMER CASE : ESPN SYNC https://vimeo.com/73209754
- 11. EARLY STEPS IN 2011
- 14. THE 2ND SCREEN REVOLUTION 1,400 shows 25 leading networks 20 countries 30 M. apps In a market that is just starting….
- 15. ADAPTING TO ANY TYPE OF CONTENTS
- 16. MONETIZE IT ! AD SPOT ON ANY CHANNEL SYNCHRONOUS 2ND SCREEN RICH MEDIA AD: ANIMATION, GAME, COUPON… UNIQUE PATENT PENDING TECHNOLOGY • NO NEED TO CONTROL TV SIGNAL • SEAMLESS FOR THE VIEWER • NEW RICH AD FORMAT • ADAPTS TO ALL MOBILE + PC PLATFORMS • PERFORMANCE THROUGH CALL-TO-ACTION • TARGETING & SCENARIOS • DEPLOYMENT STARTED LAST WEEK ON NFL
- 17. USE-CASE • A TV-viewer uses your app while watching TV • A Coca-Cola spot runs in the ad-break. • Your app instantly displays a «2nd screen ad rebound» • Eg a small animation, instantly followed (if the user clicks) by a module to customize a coke- can with a contact’s name and send it to him • Could also be a video, a mini-game, any rich content • Can be targeted (eg. coke light for women and coke zero for men) Neil Bedwell - Global Head of Digital for Coca-Cola “Connecting to consumers through second and third screens takes more than just adding a Twitter feed. “That’s old thinking – the story is way bigger on the other [second] screen.” MONETIZE IT – THE USE CASE
- 19. WRAP UP CREATE ENGAGEMENT WITH RICH 2ND SCREEN EXPERIENCE the world’s most deployed, robust and feature- rich 2nd screen storytelling solution MONETIZE ATTENTION WITH SYNCED ADVERTISING an advertising game-changer This new, rich, -ad format boosts TV-ad campaigns and makes them interactive & social THE 2ND SCREEN REVOLUTION IS A UNIQUE OPPORTUNITY FOR THE LEADING PLAYERS OF THE TV INDUSTRY
- 20. Thank you!