12. LAYOUT
Evolution of the modern grid
After World War II, a number of graphic designers, including Max Bill, Emil Ruder, and Josef Müller-
Brockmann, influenced by the modernist ideas of Jan Tschichold's Die neue Typographie (The New
Typography), began to question the relevance of the conventional page layout of the time. They began to
devise a flexible system able to help designers achieve coherency in organizing the page. The result was the
modern typographic grid that became associated with the International Typographic Style.
The seminal work on the subject, Grid systems in graphic design by Müller-Brockmann, helped propagate
the use of the grid, first in Europe, and later in North America.
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed
in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style
are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right
text. The style is also associated with a preference for photography in place of illustrations or drawings.
Many of the early International Typographic Style works featured typography as a primary design element in
addition to its use in text, and it is for this that the style is named.
27. WORKSHOP
GÖR EN TIDNINGSIDA OM LE COURBUSIER
•Skapa en ny fil (A4 - 210 x 297mm, 300 dpi)
•Gör en grid (välj ett enhetligt format: 4, 6, 8 kolumn)
•Sätt bakgrundsfärg
•Hämta en passande bild från nätet
•Sätt Rubriken
•Infoga ingress
•Brödtext (lorem ipsum är ok)
•Vi ses igen på torsdag!
- välj en designer ur modernismen till på torsdag
28. STEFAN LEIJON
sleijon@gmail.com
@SLeijon
stefanleijon.com
29. STEFAN LEIJON
sleijon@gmail.com
@SLeijon
stefanleijon.com
34. WORKSHOP
•Hämta från nätet - leijo.net/S7g0IF, plus en av dessa:
leijo.net/Psslcx leijo.net/PsstsB leijo.net/PssvAX
leijo.net/PssBZ9 leijo.net/PssPQ2 leijo.net/PssUmF