1. Realism
Realism adverts are adverts that
are based on reality. They are
adverts that don’t need special
effects to occur in real life.
Examples of this are the118
advert on the top left and the
Adidas advert with David
Beckham on the bottom left. In
the 118 advert they use all thing
that are available in real life such
as the props used in the advert.
The Adidas advert is a simple
promotion where people are at a
party having fun whilst wearing
Adidas, which is possible
making it realism.

2. Anti realism
Anti realism adverts are adverts
that aren’t based on reality.
They are adverts that need
special effects to happen.
Examples of this are the Lynx
chocolate advert in the top left
corner and the Citroen advert in
the bottom left. In the lynx
chocolate advert the
protagonist turns into a
chocolate man, which isn’t
possible in reality, this makes it
anti realism.

3. Animation
2D Animation- 2D animation adverts are adverts that are
completely two dimensional in the advert, meaning they
are flat. An example of this is the Michigan advert to
the left, it is drawn by hand and is completely 2D.
3D Animation- 3D animation adverts are adverts that are
completely three dimensional in the advert, meaning
everything has their correct volume. An example of this is
the British Gas advert on the left, it is computer generated
to make it have a 3D quality.
Claymation- Claymation adverts are adverts that use clay.
They take a picture and slightly move the clay so when
played fast it looks like the clay is moving. An example of
this is the Change For Life advert on the left, this advert
also has 2D animation in it.
Stop Motion- Stop motion adverts are like Claymation
adverts but using real life objects. So it is taking loads of
pictures of a newspapers so it looks like its moving on its
own. An example of this is the Heinz advert on the
left, over three hundred pictures have been taken in order
to create thirty seconds of footage.

4. Documentary
Documentary adverts are adverts that talk
to people that have real life experience
using or producing the product or service.
They normally show what its like to be with
the product and what its like to be without
the product to make people want to buy it.
That is use of plain folk because it
suggests that the product is of a good
quality. An example of this is on the left;
KFC have an advert of one of the staff
making its chicken, they infer that the
chicken is of a good quality. By the KFC
worker talking about his job it uses weasel
words to attract people to the product.

5. Talking heads
Talking heads adverts are adverts that
have people talking about their
experience with the product, they
usually use weasel words to helps
sell this type of advertisement; they
suggest positivity within the product
without any guarantee. An example
of this is on the left; the injury lawyers
for you advert has one of the people
talking to the camera fall down, this
makes the audience think that the
people in the advertisement are
experienced with injuries. This makes
the audience think the service is
reliable and trust worthy.

6. Stand alone
Stand alone adverts are adverts that
are a one off, this means that the
actors in the advertisement most
likely wont appear again within the
advert, but if they do they wouldn’t
play the same role. Stand alone
adverts are usually trial ads to see
how appealing an advert is to their
target audience. An example of a
stand alone advert is on the left, it is
a Citroen advert with a dancing car;
which was a successful
advertisement, but didn’t have a
sequel.

7. Series
Series advertisements are adverts that
have multiple adverts with the same
actors playing the same role, this
normally encourages people to view
attempt to find and view the other
versions of the advertisement. An
example of this is the BT advert on
the left, it has like five different
adverts within it with the same
characters, they basically have their
own story; this makes it easier for the
audience to interact with the
advertisements.