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Community Investment Portfolio and
 Business Ecosystems Development
             March 2011
Value Proposition:
Local Population of 10,000 + No Outside Money =
20 Local Agriculture Businesses and 70 New Jobs
  • Map what is there, note what is missing, and model what is possible
      – Define local population boundaries
      – Document consumption patterns: what is consumed, how much, and consequences

  • Build business cases that target a local market
      – Respond to needs of local population
      – Focus on metrics of gallons, calories, cubic feet, kilowatts, square feet, etc.

  • Establish a healthy, sustainable business ecosystem
      – Group business cases into like kind and value chain clusters on a flows framework
      – Develop business cases that demonstrate efficiency and effectiveness of flows

  • Leverage local assets with a community investment portfolio
      – Utilize multiple capitals to launch and scale business ecosystem businesses
      – Conduct transactions with multiple mediums of exchange

  • Strive for 100% participation by community members
      – Emphasize civic engagement in local governance – a co-op structure
      – Invest 4 hours per day in exchange for a reasonable quality of life
Apple Creek
Community Investment Portfolio Landscape




Define an area with a minimum population of 10,000 people
Map the assets they can invest in their business ecosystem
Secret Sauce #1


               Apple Creek
  Community Investment Portfolio Landscape

* Numbers to remember:
 • 4,000,000 population in Northeast Ohio
 • Equals 400 localities with populations of 10,000
 • Each locality supports an agriculture-based business
   ecosystem with 20 new businesses
 • 20 businesses generate 70 jobs...
 • ...times 400 localities equals 28,000 agriculture-based jobs
   among 4,000,000 people



  Define an area with a minimum population of 10,000 people
  Map the assets they can invest in their business ecosystem

* 25% Shift- Benefits of Food Localization for Northeast Ohio and How to Realize Them
Take a Community Investment Portfolio framework...




           Services
 Virtual
(Green)




                                                          Points
               Production   Processing   Preparation        of
                                                       Consumption




Physical
(Orange)

           Products
Secret Sauce #2


Take a Community Investment Portfolio framework...
Start at Points of Consumption...
Build the Local Business Ecosystem back to its source

           Services
 Virtual
(Green)                                                    Gallons
                                                          Calories
                                                         Cubic Feet
                                                          Kilowatts
                                                         Square Feet
                                                            Attire
                                                          Points
               Production   Processing   Preparation        of
                                                       Consumption
                                                           Security
                                                         Health Care
                                                          Education

Physical
(Orange)

           Products
Overlay the Community Investment Portfolio
            Framework onto the Landscape


           Services
 Virtual
(Green)                                                   Gallons
                                                         Calories
                                                        Cubic Feet
                                                         Kilowatts
                                                        Square Feet
                                                           Attire
                                                          Points
               Production   Processing   Preparation        of
                                                       Consumption
                                                          Security
                                                        Health Care
                                                         Education

Physical
(Orange)

           Products
Secret Sauce #3

          Populated Community Investment Portfolio

                                                                                                                                           Governance
                Contractual                                       Capital                                      Teaching
    Criminal                   Compliance           Exchange                  Access             Research                  Outreach
                  Legal                                        Transactions                                    Education
                                               Asset                 Asset                   Information              Decision                  CIP
               Services                     Asset Maps
                                             Inventory         Ecosystem Models
                                                                   Utilization           Information Flows
                                                                                               Systems            Decision Support
                                                                                                                       Support               Management

 Virtual
(Green)                                                                                                                                   Gallons
                                                                                                                                         Calories
                                                                                                                                        Cubic Feet
                          In                Out                  In           Out                   In             Out
                                                                                                                                         Kilowatts
                                                                                                                                        Square Feet
                                        Livestock                Flour         Meat                                                        Attire
                          Grain                                                                Institutional     Mobile
                                       Aquaculture
                                                  Reuse
                                                                 Milling    Processing
                                                                                                                           Recycle
                                                                                                                                        Points
                       Production                            Processing                         Preparation
                                                                                                   Workplace                              of
           Reclaim                                                                  Repurpose
                          Fruits
                                            Dairy
                                                                Food
                                                                            Creamery           Experiential      In-Home
                                                                                                                                     Consumption
                        Vegetables                           Processing
                                                                                                                                          Security
                                                                                                                                        Health Care
                          In                Out                  In           Out                   In             Out                   Education
           Zero Waste                               Bio-Energy


Physical
(Orange)
                                                         Equipment              Facilities
Distribution
               Products                                  Equipment
                                                          Systems               Facilities
                                                                               Management
                                                                                                         Operations
                                                                                                         Operations
Map the Business Cases onto the
 Apple Creek Community Investment Portfolio
Landscape to Populate the Business Ecosystem
Secret Sauce #4
     Flows of capitals within a Community Investment Portfolio
         and the benefits for community member investors
    Forms of Capital:                  Individual   Intellectual    Social    Political   Natural      Built      Financial

Mediums of Exchange:                     Time         License      Networks   Influence    Access   Utilization   Money

  Investment in Local
 Business Ecosystem:
                                                      What           You        Put         In
   Return from Local
 Business Ecosystem:
                                                      What           You        Get        Back
            Balance:         =                         What           You       Have         to       Spend
              Needs:                                  What            It       Takes        to        Live
                        Water / Food

                        Fuel / Energy

                          Housing

                          Clothing

                          Security

                        Health Care

                         Education

            Balance:         =                         How           Much         Is        Left       Over
              Wants:                                  What            It       Takes        to         Do          More
                         Unlimited

            Balance:      Z-E-R-0                      Until         There        Is       Nothing     Left
Secret Sauce #5


              Apple Creek
 Community Investment Portfolio Landscape


Ready to…
        Start your Community Investment Portfolio?
          Build your Local Business Ecosystem?
                    Click on Course Section for Guidance


                                                               Business
        Local          Local       Business      Business
                                                              Ecosystems
     Economies:
       Asset Maps   Economies:    Ecosystems:   Ecosystems:
                                                                Social
         101         Advanced         101        Advanced
                                                               Dynamics




 Define an area with a minimum population of 10,000 people
 Map the assets they can invest in their business ecosystem
City of Youngstown 2008 Vacancy Survey Results
City of Youngstown
Local Business Ecosystems Opportunity Spaces
Waterloo “Urban Farms?”
Cedar Valley Assets

• Bicycle and Walking Trail Network

• UNI & HCC Community

• Ethnic Diversity

• Retiree demographics?
Cedar Valley, IA: 10 Localities of 10,000 Each?
Opportunity Spaces, Literally and Figuratively!
Plot Layout for Sunlight Portal Evaluation Plot

Key                                        Green=Normal Corn       Corn   Yellwo=Focus Plants for yield checks              Brown=Removed plants for Sunlight portal




                                                                          East

                                                                                                                                                                                   

                                                                                                                                                                                   

                                                                                                                                                                                   

                                                                                                                                                                                   

North                                                                                                                                                                              

                       1                                                                                                                                                   Corn    

Access Row>>>2                                                                                                                                                             Corn    

                       3                                                                                                                                                   Corn    

                       4                                                                                                                                                   Corn    

                       5                   Corn                    Corn                           Corn               Corn                        Corn                      Corn    

                       6                   Corn                    Corn                           Corn               Corn                                                  Corn    

                       7                   Corn                    Corn                           Corn                                           Corn                      Corn    

                       8                   Corn                    Corn                           Corn                                                                     Corn    

                       9                   Corn                    Corn                                                                          Corn                      Corn    

                     10                    Corn                    Corn                                                                                                    Corn    

                     11                    Corn                                                                                                                            Corn    

                     12                    Corn                                                                                                                            Corn    

                     13                                                                                                                                                    Corn    

                     14                                                                                                                                                    Corn    

                     15                                                                                                                                                    Corn    

                     16                                                                                                                                                    Corn    

                                                                                                                                                                                   

                                                                                                                                                                                   

                                                                                                                                                                                   

                                                                                                                                                                                   

                                                                                                                                                                                   




        What to plant in between the strips of corn?

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Community Investment Portfolio and Business Ecosystems Development

  • 1. Community Investment Portfolio and Business Ecosystems Development March 2011
  • 2. Value Proposition: Local Population of 10,000 + No Outside Money = 20 Local Agriculture Businesses and 70 New Jobs • Map what is there, note what is missing, and model what is possible – Define local population boundaries – Document consumption patterns: what is consumed, how much, and consequences • Build business cases that target a local market – Respond to needs of local population – Focus on metrics of gallons, calories, cubic feet, kilowatts, square feet, etc. • Establish a healthy, sustainable business ecosystem – Group business cases into like kind and value chain clusters on a flows framework – Develop business cases that demonstrate efficiency and effectiveness of flows • Leverage local assets with a community investment portfolio – Utilize multiple capitals to launch and scale business ecosystem businesses – Conduct transactions with multiple mediums of exchange • Strive for 100% participation by community members – Emphasize civic engagement in local governance – a co-op structure – Invest 4 hours per day in exchange for a reasonable quality of life
  • 3. Apple Creek Community Investment Portfolio Landscape Define an area with a minimum population of 10,000 people Map the assets they can invest in their business ecosystem
  • 4. Secret Sauce #1 Apple Creek Community Investment Portfolio Landscape * Numbers to remember: • 4,000,000 population in Northeast Ohio • Equals 400 localities with populations of 10,000 • Each locality supports an agriculture-based business ecosystem with 20 new businesses • 20 businesses generate 70 jobs... • ...times 400 localities equals 28,000 agriculture-based jobs among 4,000,000 people Define an area with a minimum population of 10,000 people Map the assets they can invest in their business ecosystem * 25% Shift- Benefits of Food Localization for Northeast Ohio and How to Realize Them
  • 5. Take a Community Investment Portfolio framework... Services Virtual (Green) Points Production Processing Preparation of Consumption Physical (Orange) Products
  • 6. Secret Sauce #2 Take a Community Investment Portfolio framework... Start at Points of Consumption... Build the Local Business Ecosystem back to its source Services Virtual (Green) Gallons Calories Cubic Feet Kilowatts Square Feet Attire Points Production Processing Preparation of Consumption Security Health Care Education Physical (Orange) Products
  • 7. Overlay the Community Investment Portfolio Framework onto the Landscape Services Virtual (Green) Gallons Calories Cubic Feet Kilowatts Square Feet Attire Points Production Processing Preparation of Consumption Security Health Care Education Physical (Orange) Products
  • 8. Secret Sauce #3 Populated Community Investment Portfolio Governance Contractual Capital Teaching Criminal Compliance Exchange Access Research Outreach Legal Transactions Education Asset Asset Information Decision CIP Services Asset Maps Inventory Ecosystem Models Utilization Information Flows Systems Decision Support Support Management Virtual (Green) Gallons Calories Cubic Feet In Out In Out In Out Kilowatts Square Feet Livestock Flour Meat Attire Grain Institutional Mobile Aquaculture Reuse Milling Processing Recycle Points Production Processing Preparation Workplace of Reclaim Repurpose Fruits Dairy Food Creamery Experiential In-Home Consumption Vegetables Processing Security Health Care In Out In Out In Out Education Zero Waste Bio-Energy Physical (Orange) Equipment Facilities Distribution Products Equipment Systems Facilities Management Operations Operations
  • 9. Map the Business Cases onto the Apple Creek Community Investment Portfolio Landscape to Populate the Business Ecosystem
  • 10. Secret Sauce #4 Flows of capitals within a Community Investment Portfolio and the benefits for community member investors Forms of Capital:  Individual Intellectual Social Political Natural Built Financial Mediums of Exchange:  Time License Networks Influence Access Utilization Money Investment in Local Business Ecosystem:  What You Put In Return from Local Business Ecosystem:  What You Get Back Balance: = What You Have to Spend Needs:  What It Takes to Live Water / Food Fuel / Energy Housing Clothing Security Health Care Education Balance: = How Much Is Left Over Wants:  What It Takes to Do More Unlimited Balance: Z-E-R-0 Until There Is Nothing Left
  • 11. Secret Sauce #5 Apple Creek Community Investment Portfolio Landscape Ready to… Start your Community Investment Portfolio? Build your Local Business Ecosystem? Click on Course Section for Guidance Business Local Local Business Business Ecosystems Economies: Asset Maps Economies: Ecosystems: Ecosystems: Social 101 Advanced 101 Advanced Dynamics Define an area with a minimum population of 10,000 people Map the assets they can invest in their business ecosystem
  • 12. City of Youngstown 2008 Vacancy Survey Results
  • 13. City of Youngstown Local Business Ecosystems Opportunity Spaces
  • 15. Cedar Valley Assets • Bicycle and Walking Trail Network • UNI & HCC Community • Ethnic Diversity • Retiree demographics?
  • 16. Cedar Valley, IA: 10 Localities of 10,000 Each?
  • 17. Opportunity Spaces, Literally and Figuratively! Plot Layout for Sunlight Portal Evaluation Plot Key   Green=Normal Corn Corn Yellwo=Focus Plants for yield checks   Brown=Removed plants for Sunlight portal East                                                                                                         North                           1                      Corn   Access Row>>>2                       Corn   3                      Corn   4                      Corn   5  Corn   Corn   Corn   Corn   Corn   Corn   6  Corn   Corn   Corn   Corn       Corn   7  Corn   Corn   Corn       Corn   Corn   8  Corn   Corn   Corn           Corn   9  Corn   Corn           Corn   Corn   10   Corn   Corn               Corn   11   Corn                   Corn   12   Corn                   Corn   13                       Corn   14                       Corn   15                       Corn   16                       Corn                                                                                                                                     What to plant in between the strips of corn?