SlashMobility Workshop to Wolters Kluwer for Mobility Sessions regarding to Mobility for software in this Barcelona Working Session

1. Mobile Technology Choices
Q & A Session
SlashMobility
Mobility for Software,
Barcelona Working Session

2. Agenda:
Mobility for Software, Barcelona Working Session
Short
Profile
Key Trends
Key Considerations
Mobile Development

3. Company Profile
Strategic Consultancy
 We’re a startup founded on 2010
Expert Assessment
focused on mobile apps development.
Services
Slash Products (B2B,B2C)  With the mission of being the best
specialist in providing mobile
applications adding value to
Projects
Mobile app Development companies: iPhone & Android,
Blackberry, Windows Phone y Mobile
Web.
Training in Mobile Technologies Slash Customers
Training
Seminars and lectures
App
Marketing AEO Top Market & Store
x
Mobile User Engagement

4. My Profile
Emilio Avilés Advisor Member at:
Techmi.es
CEO & Co-Founder DressApp.es A young team, with ambition and
Responsible for business and Bizzonia.com multidisciplinary having more than
financial strategy as well as Elesapiens.com 10 years experience in mobile
SocialDiabetes.com technology world.
commercial relations.
AulaBlog.com
Chosen company by
“Barcelona Activa” to be part
of their incubator innovation
companies (2010-2013)
Computer Science Engineer Mobile Consultant winners of the first
Universidad Politecnica Minicampus of enterprising
Madrid SeedRocket (2010)
Selected company for
Master in Machine Learning participating in the IV
Investor Days (2010)
Bristol UK University
Speaker company in the
st
Bdigital Apps. 1 Edition
Degree in Business
Administration More than 200 students
UNED trained in Mobile
applications in 2010.

5. Key Factors: The Boom
20 years ago every company wanted a Web…
nowadays they want an App

6. Key Factors: Figures
1000M
smartphones 2011
$29Bill
2011
500M apps
users
1MM
Apps
3 of 4 users expect
their apps brands

7. Key Factors:
Mobile Apps Development Providers
HairLoss Seller
Freelance Startup 2-3 year old
La llamada conquista del Oeste se inicia, hacia
1848, con el estallido de la fiebre del oro en New Startup Consultants (Cross Providers)
California. Rápidamente, lo que era un desierto
con unas pocas aldeas, comenzó a poblarse de
manera desordenada y vertiginosa. Su población Fiebre Fiebre
del Oro Internet
creció vertiginosamente. La mayor parte del oro
fácil de recoger ya había sido obtenida para 1850,
por lo que la atención se desvió hacia la extracción
del mineral en localidades más problemáticas.
Para 1855, las circunstancias económicas habían
cambiado radicalmente. El oro ya no era tan fácil
de obtener, y la única forma rentable de
conseguirlo era con grandes equipos de
40años 10 años
trabajadores, ya fueran empleados o socios.

8. Key Considerations:
Feature vs Benefit
Common Mistake: Develop an App before think about the Bus. Model
¿Qué fue primero el huevo o la gallina?
Idea
Who is the user
& Type of App
Which Plattform
What is the
business Model
ISIDORO EGEA RANGE
Development

9. Key Considerations:
Type of apps
 Different type of apps means different types of business models
Client B2B B2B2C B2C
Distribution Adhoc Product App Store
Business Model Services License Pay-per-app
Investment
- Potencial Target +
Scalability - Profits
 B2B: App complexity is linked to the App goal
Marketing Actions Operational Actions
App Goal
Exteral focus - Complexity $ Internal Focus + Complexity $$$

10. Key Considerations:
Know your user
 Know the platform, know your user…
This is an Own Android user
iPhone User perspective… perspective

11. Key Considerations:
Know your user
 Know the platform, know your user…
This is an Own iPhone’s Blackberry’s
Android user Perspective Perspective Perspective

12. Key Considerations:
Know your user
 Know the platform, know your user…
AGE GENDER Free vs Paid
Android Android
Android Advertisement
17- 34 = 54% Men = 73%
Free App = 2/3 Model
35 - 44 = 21% Women = 27%
Paid App = 1/3
+ 44 = 25%
iPhone iPhone
iPhone
17 - 34 = 46% Men = 57%
Download
Women = 43% Free App = 1/3 Model
35 - 44 = 21%
Paid App = 2/3
+44 = 33 %

13. Key Consideration
Mobile app Development
1. Know yourself and your competitors
2. Which type of app do you want to build?
3. Benefits vs Features - MPV
4. Know your platform, Know your users…
5. Be agile my friend
6. Native vs Web App
7. Usability - Designer vs Developer
8. Prototype, don’t waste your budget.
9. Testing! Functional and NFR.
10. My app is ready! Now time to AppMarketing

14. Llacuna, 162 - 164
08018 Barcelona
Contact info Barcelona
Emilio Avilés
CEO & Co-founder
@techmi
Thanks
Q&A
www.slashmobility.com
@slashmobility