Once you create your content marketing assets, you need to be able to seed them for maximum readership and sharing. The following strategy has worked extremely well for me.

1. How to Construct
a Content Seeding
Plan that Works

2. 1
Publish your content to leading
presentation sharing sites.
Consider using Slideshare as your central content marketing platform for top of
funnel resources, then seed them with links to other resources on your website
that require registration to access.

3. 2
Post a link to the content on relevant LinkedIn Groups.
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This will significantly increase your chances of being
designated as “Hot on LinkedIn,” which will land you
premium positioning on the Slideshare home page and
generate even more traffic to your content.

4. 3
Obviously, use social networking tools like your
company blog and Twitter to expand your reach
and generate additional clicks to view your
content on Slideshare.

5. 4
Publish a press release a few days later with one of
the press release distribution services and link to
your content.
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• Seed the press release with appropriate keywords.
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• Contact appropriate media outlets to gain coverage
and inbound links to your content.

6. 5
7 Online Video Trends
to Watch in 2012
Follow up with a newsletter to your
database which includes a prominent
link to your content on Slideshare.

7. 6
The surge in traffic generated from LinkedIn, your
press release, email newsletter and other content
seeding efforts can potentially land you on even
more coveted Slideshare real estate.

8. 7
The volume and variety of inbound links will often
lead to high placement on search engine results
pages, which will create it’s own virtuous cycle of
traffic to your content.
!
Just remember to determine the search terms that
you want to rank highly for before you even begin
writing your content.

9. 8
Launch a retargeting campaign to
generate additional clicks to your
content on Slideshare or to a landing
page on your website.

10. • Content designated as "Hot on LinkedIn" by Slideshare 8 times
• Generated over 100,000 views
• Some more thoughts here on how to build an audience with Slideshare
I’ve used this content seeding strategy with great success

11. About the Presenter
Patrick Hurley
Senior Director of Product Marketing, Citrix
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LinkedIn profile
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Slideshare profile