The document discusses the Indian toothpaste market. It notes that 90% of Indians suffer from dental problems but many still use traditional cleaning methods. The toothpaste market is dominated by multinational brands and sees 15-20% annual growth. There are opportunities for new brands to reach suburban consumers and increase awareness of toothpaste's benefits like clean teeth and fresh breath. The proposed new brand, Trust Toothpaste, would target urban and suburban residents with a quality product offering full protection and freshness at an affordable price.

1. PRESENTED BY: RAKESH PANDA DIPTAKSHYA BANERJEE SWAROOP RANJAN PADHAY GUIDED BY: PROF. RAJ DASH

4. MAJOR PLAYERS :- BRANDS SEGMENTATION BENEFITS COLGATE ALL SEGMENTS STRONG TEETH PEPSODENT UPPER CLASS FIGHT GERMS CLOSE-UP YOUTH FRESHNESS VICCO HERBAL AYURVEDIC BABOOL ECONOMICAL HERBAL/NEEM PROMISE HERBAL SMELL- CLOVE OIL ESSENCE

5. MARKET SHARE

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