Smartphones - industry report
Próximos SlideShare
Carregando em...5
×

Curtiu isso? Compartilhe com sua rede

Compartilhar

Smartphones - industry report

  • 583 visualizações
Uploaded on

Industry report for smart phones

Industry report for smart phones

Mais em: Tecnologia , Negócios
  • Full Name Full Name Comment goes here.
    Tem certeza que quer?
    Sua mensagem vai aqui
    Be the first to comment
    Be the first to like this
No Downloads

Visualizações

Visualizações totais
583
No Slideshare
583
A partir de incorporações
0
Número de incorporações
0

Ações

Compartilhamentos
Downloads
24
Comentários
0
Curtidas
0

Incorporar 0

No embeds

Conteúdo do relatório

Sinalizado como impróprio Sinalizar como impróprio
Sinalizar como impróprio

Selecione a razão para sinalizar essa apresentação como imprópria.

Cancelar
    No notes for slide

Transcript

  • 1. The SMART Phone BLUE turtles
  • 2. Mobile phones in INDIA  Mid nineties, INDIA saw its first mobile  Maker: MICROMAX  Modi TELSTRA was the first service provider in India  First city to receive mobile network: KOLKATA
  • 3. Some numbers…  Total number of Smartphones: ~30 Mn.  Smartphone share as a % of total mobile sales: 12-15%  Leading smartphone operating system: Android  Share of android : 56.4%  Leading local brands : Micromax, Karbonn, Spice  Share of local brands in total smart phone sales: 20-25%
  • 4. Major players in the Market  APPLE  SAMSUNG  BLACKBERRY  NOKIA  SONY  MICROMAX  LG  HTC
  • 5. Mobile phones in the market  Total mobile revenue – 1.5 trillion, over 2% of global GDP  42% of the revenue from Top 10 operators  Samsung and Apple account for close to 50% of smart phone unit share  And they also account for 90% of smartphone revenues.  Competition is Cut throat.
  • 6. Latest smart phones  Apple : Apple iPhone 5  Samsung: Samsung galaxy s4  Micromax: Micromax canvas 4  Sony: Sony Xperia Z  HTC: HTC Butterfly, HTC one  Nokia: Nokia Lumia 1020  Blackberry: Blackberry Z10, Q10
  • 7. Segments in the market  A. Ultra low cost mobile handsets (INR 3000-7000)  B. Medium cost mobile handsets (INR 7000-20000)  C. High cost mobile handsets (INR 20000+)
  • 8. Segments in the market  The below table gives details of number of phones of each brand in each segment A Samsung Apple Micromax Nokia (WINDOWS) Nokia (SYMBIAN) Sony HTC KARBONN B C 9 0 11 1 14 1 1 15 10 0 9 10 10 11 11 9 10 3 0 2 0 7 6 0
  • 9. Market share of OEMs in India Smart phone market share in India 21.5 42.3 5.1 5.6 8.4 17.1 Samsung Micromax Karbonn Nokia sony others
  • 10. Market share of OEMs globally
  • 11. Market share based on Mobile OS Market share of Mobile OS 20.6 2.6 3 56.4 17.4 Android Symbain iOS Windows others
  • 12. Major challenges faced by the industry  Raw materials  Integrating cloud  Recycling the unused mobiles  Government regulations
  • 13. ANALYSIS OF THE INDUSTRY
  • 14. DEMAND The demand for a smart phone follows the normal demand curve. As the price decreases, the demand for the good increases. Price  D Quantity
  • 15. Demand & Market Demand   As there are many factors that influence demand, we assumed the demand equation to: Q= 5P + 1C + 1.5F+2S+3B+4Ad+7U+2(DoI) + 1.5Se [for 3000<=P<=20000]  For the price above 20000, some of the above said factors do not matter. Hence,  Q= 2P + 1C + 2F+5B+6Ad+ 1 Se [for P>20000]
  • 16. Elasticity, Inelasticity and Cross elasticity  A smart phone follows all the rules of normal commodities excepting for a few exceptions. A normal smartphone has price elasticity which is above unity.  Eg: demand for phones like Samsung S4, HTC one etc.  Exceptions being iPhone 5. Even though priced extremely high, the demand of the iPhone 5 was so high, that they fell short of supply as soon as the phone was released. Being a luxury commodity, it is a fairly inelastic good.
  • 17. Cross Elasticity  Due to the high number of complementary goods, this concept can be seen often  Acquisition of Motorola by Google  Merger with LG and Google  Acquiring Android  finally name changed to Google play  Apple releasing their locked phones exclusively with network providers like Airtel in India.  Same was done by Blackberry and Vodafone.  The decline of Nokia from being the top brand. This explains the concept of cross elasticity among substitutes.
  • 18. Market Power   A Smart phone industry: An Oligopoly Being an Oligopoly, fight for more market share is always present. Some examples are  Micromax Canvas: strikingly similar to Galaxy S2, S3 Note 2 phones from Samsung, but almost at half the price.  Aggressive marketing by every player including Apple.  Blackberry, a brand known for QWERTY. Releasing a full touchscreen phone with Z10  The famous case of Apple v/s Samsung