The SMART Phone
BLUE turtles
Mobile phones in INDIA


Mid nineties, INDIA saw its first mobile



Maker: MICROMAX



Modi TELSTRA was the first serv...
Some numbers…


Total number of Smartphones: ~30 Mn.



Smartphone share as a % of total mobile sales:
12-15%



Leadin...
Major players in the Market


APPLE



SAMSUNG



BLACKBERRY



NOKIA



SONY



MICROMAX



LG



HTC
Mobile phones in the market


Total mobile revenue – 1.5 trillion, over 2% of global
GDP



42% of the revenue from Top ...
Latest smart phones


Apple : Apple iPhone 5



Samsung: Samsung galaxy s4



Micromax: Micromax canvas 4



Sony: Son...
Segments in the market


A. Ultra low cost mobile handsets (INR 3000-7000)



B. Medium cost mobile handsets (INR 7000-2...
Segments in the market


The below table gives details of number of phones of
each brand in each segment
A
Samsung
Apple
...
Market share of OEMs in India
Smart phone market share in India

21.5
42.3
5.1
5.6

8.4
17.1

Samsung
Micromax
Karbonn
Nok...
Market share of OEMs globally
Market share based on Mobile OS
Market share of Mobile OS

20.6
2.6
3
56.4
17.4

Android
Symbain
iOS
Windows
others
Major challenges faced by the industry


Raw materials



Integrating cloud



Recycling the unused mobiles



Governm...
ANALYSIS OF THE INDUSTRY
DEMAND
The demand for a smart phone follows the normal
demand curve. As the price decreases, the demand
for the good incre...
Demand & Market Demand



As there are many factors that influence demand, we
assumed the demand equation to:
Q= 5P + 1C...
Elasticity, Inelasticity and Cross elasticity


A smart phone follows all the rules of normal
commodities excepting for a...
Cross Elasticity


Due to the high number of complementary goods, this
concept can be seen often


Acquisition of Motoro...
Market Power



A Smart phone industry: An Oligopoly
Being an Oligopoly, fight for more market share is
always present. ...
Smartphones - industry report
Smartphones - industry report
Smartphones - industry report
Smartphones - industry report
Próximos SlideShare
Carregando em...5
×

Smartphones - industry report

1,309

Published on

Industry report for smart phones

Published in: Tecnologia, Negócios
0 Comentários
1 pessoa curtiu isso
Estatísticas
Notas
  • Seja o primeiro a comentar

Sem downloads
Visualizações
Visualizações totais
1,309
No Slideshare
0
A partir de incorporações
0
Número de incorporações
0
Ações
Compartilhamentos
0
Downloads
51
Comentários
0
Curtidas
1
Incorporar 0
No embeds

No notes for slide

Smartphones - industry report

  1. 1. The SMART Phone BLUE turtles
  2. 2. Mobile phones in INDIA  Mid nineties, INDIA saw its first mobile  Maker: MICROMAX  Modi TELSTRA was the first service provider in India  First city to receive mobile network: KOLKATA
  3. 3. Some numbers…  Total number of Smartphones: ~30 Mn.  Smartphone share as a % of total mobile sales: 12-15%  Leading smartphone operating system: Android  Share of android : 56.4%  Leading local brands : Micromax, Karbonn, Spice  Share of local brands in total smart phone sales: 20-25%
  4. 4. Major players in the Market  APPLE  SAMSUNG  BLACKBERRY  NOKIA  SONY  MICROMAX  LG  HTC
  5. 5. Mobile phones in the market  Total mobile revenue – 1.5 trillion, over 2% of global GDP  42% of the revenue from Top 10 operators  Samsung and Apple account for close to 50% of smart phone unit share  And they also account for 90% of smartphone revenues.  Competition is Cut throat.
  6. 6. Latest smart phones  Apple : Apple iPhone 5  Samsung: Samsung galaxy s4  Micromax: Micromax canvas 4  Sony: Sony Xperia Z  HTC: HTC Butterfly, HTC one  Nokia: Nokia Lumia 1020  Blackberry: Blackberry Z10, Q10
  7. 7. Segments in the market  A. Ultra low cost mobile handsets (INR 3000-7000)  B. Medium cost mobile handsets (INR 7000-20000)  C. High cost mobile handsets (INR 20000+)
  8. 8. Segments in the market  The below table gives details of number of phones of each brand in each segment A Samsung Apple Micromax Nokia (WINDOWS) Nokia (SYMBIAN) Sony HTC KARBONN B C 9 0 11 1 14 1 1 15 10 0 9 10 10 11 11 9 10 3 0 2 0 7 6 0
  9. 9. Market share of OEMs in India Smart phone market share in India 21.5 42.3 5.1 5.6 8.4 17.1 Samsung Micromax Karbonn Nokia sony others
  10. 10. Market share of OEMs globally
  11. 11. Market share based on Mobile OS Market share of Mobile OS 20.6 2.6 3 56.4 17.4 Android Symbain iOS Windows others
  12. 12. Major challenges faced by the industry  Raw materials  Integrating cloud  Recycling the unused mobiles  Government regulations
  13. 13. ANALYSIS OF THE INDUSTRY
  14. 14. DEMAND The demand for a smart phone follows the normal demand curve. As the price decreases, the demand for the good increases. Price  D Quantity
  15. 15. Demand & Market Demand   As there are many factors that influence demand, we assumed the demand equation to: Q= 5P + 1C + 1.5F+2S+3B+4Ad+7U+2(DoI) + 1.5Se [for 3000<=P<=20000]  For the price above 20000, some of the above said factors do not matter. Hence,  Q= 2P + 1C + 2F+5B+6Ad+ 1 Se [for P>20000]
  16. 16. Elasticity, Inelasticity and Cross elasticity  A smart phone follows all the rules of normal commodities excepting for a few exceptions. A normal smartphone has price elasticity which is above unity.  Eg: demand for phones like Samsung S4, HTC one etc.  Exceptions being iPhone 5. Even though priced extremely high, the demand of the iPhone 5 was so high, that they fell short of supply as soon as the phone was released. Being a luxury commodity, it is a fairly inelastic good.
  17. 17. Cross Elasticity  Due to the high number of complementary goods, this concept can be seen often  Acquisition of Motorola by Google  Merger with LG and Google  Acquiring Android  finally name changed to Google play  Apple releasing their locked phones exclusively with network providers like Airtel in India.  Same was done by Blackberry and Vodafone.  The decline of Nokia from being the top brand. This explains the concept of cross elasticity among substitutes.
  18. 18. Market Power   A Smart phone industry: An Oligopoly Being an Oligopoly, fight for more market share is always present. Some examples are  Micromax Canvas: strikingly similar to Galaxy S2, S3 Note 2 phones from Samsung, but almost at half the price.  Aggressive marketing by every player including Apple.  Blackberry, a brand known for QWERTY. Releasing a full touchscreen phone with Z10  The famous case of Apple v/s Samsung
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×