27. case: closed
design affects every business
design is everyone’s business
design can transform businesses
business leaders need to understand design
idea 1: design is business
28. so what is design?
http://www.youtube.com/watch?v=n7ULeWyBN8w
34. EASY RECIPE FOR DESIGN THINKING!
observe real people in real life situations
describe problems & opportunities with scenarios
evaluate multiple solutions &
prototype through quick iterations
(iterate)
implement the final concept
52. METRO DESIGN PRINCIPLES
Pride in craftsmanship
Do more with less
Be fast and fluid
Be authentically digital
Win as one
(from http://msdn.microsoft.com/en-us/library/windows/apps/hh464920.aspx)
64. DESIGN AS CONVERSATION
Good conversation…
Is about people!
Brings together organizations
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Good conversationalists…
Observe & understand people
Listen well
Are rational, and empathetic; analytical, and emotional.
Build on the ideas of others
Know what to say, and what not to say
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Question to ponder…
When does the conversation stop?
66. Tips
Be curious
Study the liberal arts
Indulge in people-watching
Sketch – even if badly
Travel widely
Learn to tell stories
Tools
Brainstorming
Affinity mapping
Sketching
Storyboards
Questions to ponder
When are you done?
What are you not going to do?
What kind of designs do you like?
What is your design philosophy?
What trade-offs will you make?
What are you designing for?
68. A side word on creativity
Not left brained, not right brained – just whole brained!
69. ISB, meet le corbusier
chandigarh is great for design thinkers. I
recommend…
•sukhna lake for vision
•rock garden for inspiration
•sector 17 for people watching
•long happy hours for creativity!
GET OUT OF THE IVORY TOWER!