LHH HR Network 040411 - Social Media in Recruiting
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Presentation given to Lee Hecht Harrison HR Network on April 4, 2011. It shares information on how social media can be used by job seekers based on how corporate recruiters are using the tools.
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LHH HR Network 040411 - Social Media in Recruiting
- 1. Job Search Landscape using social media Twitter - @Deluxejobs / @oceansprayed
- 7. A New Normal Pioneer Last 2 years were truly the Great Depression for us Deluxe’s recession began more than a decade ago CHANGE OR DIE… Pioneer a new normal or cease to exist A New Normal Pioneer Why Deluxe? In 2010, Deluxe will go from Rodney Dangerfield to Bob Hope – Beth Lilly, 12/31/09 Few businesses have as much of a dank buggy-whip aroma… 9/21/09 Do you think they understand no one writes checks anymore? 12/30/09
- 9. And the new recruiting role is… Celebrity Manager Turning Job Seekers Into Crazed Fans -Paul Jacobs- Market our Jobs and Brand as Aggressively as we do our Products and Services
- 10. Employer Branding & Marketing are #1
- 11. Crazed job seekers (fans) running toward us
- 12. Win over the hearts & minds of job seekers (fans)
- 13. Feed the addiction of current fans
- 19. Grow and gain a competitive advantage through talent communities by promoting the “New Deluxe” and our company culture. Expand our reach by interacting with candidates where they ‘live’ online. Digital campaigns to target hard-to-fill and high priority openings Build an ongoing pipeline of potential talent by providing value, improving the candidate experience, and nurturing ongoing relationships. Engage Pipeline Build Relationships Survey, track and measure the results of our online efforts to better understand candidate behavior and target spend. Transform Deluxe into a “Recruiting Organization” through Social_ERP; Video; Ambassador Program; and Training. Culture Talent Deluxe Talent Community Strategy Source Measure Online initiatives that help us identify, engage, and convert highly desirable candidates Majority of the Talent Pool is Passive at any given time (build relationships with this group) Attract Brand Every Employee Views Themselves as a Recruiter Our Employment Brand is not what we say it is … it’s what people tell us it is
- 20. Awareness Consideration Conversion New Hire Training Referrals Social Ambassadors Culture Keepers Turn Employees into Evangelists Turn Candidates into Customers Net Promoters
- 21. Twitter Accounts Hashtag Groups LinkedIn Groups Facebook Groups / Ads Associations Blogs Companies Conferences ATS/Talent Community Digital Campaign
- 23. Rapidly putting Deluxe in the lead! Google Chrome Reader TweetDeck Wordle Flavors me Slacker/Pandora Mashable / Seths Blog Post-it notes Flip Klout Bump
- 29. Company News
- 31. Job Openings
- 33. Work Advice
- 36. Job Promotions
- 42. Audio Podcasts
- 44. Culture Videos
- 45. Take time to figure out why an employer should hire you – what sets you apart Write a simple paragraph that defines you/ROI Differentiate yourself with Social Media
- 46. The power to define and control a brand is shifting from corporations and institutions to individuals and communities
- 47. VisualCV.com
- 48. Flavors.me
- 50. I LOST my Job Through Social Media
- 52. > Q&A
Editor's Notes
- Thank Paul When Paul approached me about presenting today, he talked about wanted to address this whole area of Talent Community and in particular, having me cover the questions: Why Deluxe saw a need for a Talent Community Manager What was the process to make this happen How we went about finding the right person How is it going
- “Checks.” Of course. How many of you have written personal or business checks on a “Deluxe” branded check? [Nearly 100%.] How many of you are carrying a checkbook? How many of you will write a check today? How many of you never write checks? (millennial/college students in the room) Did you notice how many hands were in the air when I asked if you’ve ever written a Deluxe check? Now look around … That drop in hands tells you almost everything you need to know about the need to transform our business We’re very proud of our checks heritage and all our check innovation, but while checks continues to be the perception of Deluxe, the reality is … 04/05/11
- What can I tell you? Deluxe is a new normal pioneer! Look at the recent clippings on our company… NOTE: Alternative format can be found in Option B file, slides 1-2
- 04/05/11
- 04/05/11