This is a presentation I gave at a conference that Con Edison hosted for about 50 non profit organizations in New York City. Participants received some tips and tricks on how to be a better social advocate using Facebook and Twitter.
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How To Be a Social Advocate
1. Advocacy In the New Media Age
Be a Social Advocate & Influencer
Tips, Best Practices, and Strategy
October 25, 2013
2. Who Am I?
7 things you need to know about me:
1. Native New Yorker
2. Yankees Fan
3. Been with AARP for 8 years
4. Salsa dancer
5. Beach lover
6. Recovering art historian
7. I love social media!
@aarpny
@heykiddo
skratz@aarp.org
www.linkedin.com/staceykratz
212.407.3708
AARP
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4. Agenda
How to be an effective social advocate
and influencer:
1.Facebook
2.Twitter
3.Evaluating Your Success
@aarpny
@heykiddo
skratz@aarp.org
www.linkedin.com/staceykratz
212.407.3708
AARP
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5. So You Think You’re Not
Social Media Savvy?
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13. What to tweet?
Here are 6 tips on tweeting and getting more followers:
1) Tweet often. The more you tweet, the more followers you will
have – especially if some of those tweets are interacting with other
folks.
2) Be interesting. into your personal interests and mix up what
you're tweeting about.
3) Create lists . If you create a list of people who are interesting to
you (for example, folks tweeting about the mayoral race), many of
them will follow you back.
4) Respond to every @ reply you get.
5) Participate in #FF (follow Friday) #TBT (Throw Back Thursdays),
etc. - recommend good folks to your network, and follow folks that
your friends have recommended.
6) Credit other people in your tweets – if you recommend an article
by the author, then use their twitter handle when you post about the
article.
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