Twitter for Business
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Tips and techniques for Twitter to grow your business.
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- 1. 5/17/2011 Delivering on the Promise. Twitter for Business @JenBrawner @SkodaMinotti May 17, 2011 Delivering on the Promise. • About Twitter Agenda • Demographics • Terminology • Benefits • Tweeting • Gaining Followers • Best Practices • Tracking 1
- 2. 5/17/2011 Delivering on the Promise. • President Obama’s press conference How did you first hear about • Facebook Bin Laden’s • News death? • Twitter Delivering on the Promise. 2
- 3. 5/17/2011 Delivering on the Promise. • US Airways Flight 1549 crashing into the Hudson Breaking News • British earthquake in 2008 that measured 5.2 on the Richter scale • Discovery of ice on Mars • Unveiling of Google phone • Kidnapped Japanese journalist was safe Delivering on the Promise. About Twitter • Launched in July 2006 • Micro-blogging site – share information in 140 characters or less • 8th most popular website in the US • Over 200 million users 3
- 4. 5/17/2011 Delivering on the Promise. • Time to tweet #1,000,000,000: 3 years, 2 months & 1 day About Twitter • Time for users to now send one billion tweets: 1 week • Average number of tweets sent per day in March 2010: 50 million • Average number of tweets sent per day in March 2011: 140 million • 75% of companies use Twitter to promote themselves Delivering on the Promise. • How many were aware of Twitter before this symposium? Poll Question • How many log in every day? • Of those, how many tweet daily? • How many login via mobile device? • How many follow a brand? 4
- 5. 5/17/2011 Delivering on the Promise. • Gender: Demographics • Male: 48% • Female: 52% • Income: • 0 - 25k: 17% • 26k – 50k: 33% • 51k – 75k: 23% • 76k – 100k: 15% • 101k – 150k: 7% • > 150k: 4% Delivering on the Promise. • Age: Demographics • 13 – 17: 4% • 18 – 25: 13% • 26 – 34: 30% • 35 – 44: 27% • 45 – 54: 17% • 55+: 9% • Education: • High school: 7% • In college: 48% • College grad: 28% • Other: 17% • Early Adopters: • 19% of Twitter users are among the first to buy/try new products • Another 25% buy/try before others (although not first) 5
- 6. 5/17/2011 Delivering on the Promise. • Gender: Demographics • Twitter skews slightly more male • 48% v. 46% • Income: • Facebook users are slightly wealthier • 53% with incomes about $50k v. 49% • Age: • Twitter users are older • 83% over the age of 25 v. 61% • Education: • More Twitter users are college educated • 28% v. 22% Delivering on the Promise. • Tweet Terminology • Following • Followers • Re-tweet • # • @Replies • Direct messages 6
- 7. 5/17/2011 Delivering on the Promise. Benefits • Increase web presence • Including Realtime section of Google search • Drive traffic to website/blog • Promote products, services and events • Share company news • Interact with customers • Learn what matters to customers/prospects • Learn about your competition • Create/strengthen relationships with decision makers, referral sources, industry publications, etc. • Learn from industry experts Delivering on the Promise. Tweeting • Link shorteners (e.g. Bit.ly) • No blind links • When to tweet? • Generally, 9am – 3pm • Varies depending on where your traffic comes from and your industry • Analyze your RTs – TweetWhen.com, WhenToTweet.com • How often to tweet? • At least daily • Pay attention to your industry • Generally, 4 – 10 per day 7
- 8. 5/17/2011 Delivering on the Promise. What to Tweet • Company news • Events (external and internal) • Promote specials/coupons • Industry information • Blog posts • Articles • Newsletters • Retweet/acknowledge retweets • Spotlight clients/sponsors Delivering on the Promise. What to Tweet • Post pictures • Link to videos • Distribute surveys • Testimonials • Information on the community • #FollowFriday, #CharityTuesday • Trending topics • Employment opportunities 8
- 9. 5/17/2011 Delivering on the Promise. Delivering on the Promise. 9
- 10. 5/17/2011 Delivering on the Promise. • Follow users with like interests Gaining Followers • Look at who those users follow • Look at who those users added to lists • Participate in conversations • RT • Acknowledge comments • Respond to mentions Delivering on the Promise. • Customers Gaining Followers • Trade associations • Publications • Partners • Vendors • Competitors • FriendorFollow.com – Fans tab 10
- 11. 5/17/2011 Delivering on the Promise. • Click on “Who to Follow” at the top of the page Finding Followers • View Suggestions tab • Browse Interests tab • Find Friends tab • Search box • Invite Friends Delivering on the Promise. http://search.twitter.com/advanced Finding Followers 11
- 12. 5/17/2011 Delivering on the Promise. • List yourself in Twitter directories: Gaining Followers • WeFollow.com • JustTweetIt.com • Drive traffic to Twitter: • Website • Blog – logo and plugin • Email signatures • Business card • LinkedIn profile • Facebook (personal and company pages) • Foursquare • Social media contest Delivering on the Promise. • Reserve your Twitter handle More Best Practices • Start by listening • Set goals: • What do you want to deliver? • Start with a few reasonable goals with reasonable timelines • E.g. increase website visits, gain feedback from customers • Determine who will tweet: • Single • Multi-user • Enterprise • Scheduling tweets: • HootSuite • Cotweet 12
- 13. 5/17/2011 Delivering on the Promise. • Complete profiles: More Best Practices • Include profile picture • Location & bio are searchable • Location doesn’t have to be a city • Use all 160 characters of bio • Website: Include, but don’t include www. • Customize background Delivering on the Promise. 13
- 14. 5/17/2011 Delivering on the Promise. Delivering on the Promise. 14
- 15. 5/17/2011 Delivering on the Promise. • HTTPS only (Account tab) More Best Practices • Linking to other sites: • Facebook • LinkedIn Delivering on the Promise. • Click-throughs and traffic: Tracking • Google Analytics • Bit.ly stats • Mentions: • @Mentions tab • Retweets tab – Your Tweets, retweeted • Search for your handle & your company name • HootSuite, TweetDeck • Company Buzz LinkedIn application • Analytics: • Twitalyzer • Klout 15
- 16. 5/17/2011 Delivering on the Promise. • Twitter Alerts: Tracking • TweetBeep • Twilert • Social Mention • Qwitter Delivering on the Promise. Jen Brawner @JenBrawner jbrawner@skodaminotti.com 440 449 6800 http://www.linkedin.com/in/jenbrawner 16