1) Internet usage in the UK has grown tremendously from 3.6 million users in 1996 to 36.4 million users in 2009. 2) Broadband speeds have increased significantly with 90% of services now above 2Mb/s as of May 2009. Wireless broadband usage has also grown with 58% of people using it at home. 3) Younger and older demographics are increasingly using the internet with women aged 25-34 spending more time online than men and those over 50 accounting for 30% of total internet time despite being only 25% of online users.