I ran a workshop at Lean Startup Machine in Toronto on Day 2 of the customer development focused startup competition. This was class 5 on January 28, 2012 on Users, Prototyping, Etc.
Learn more about this event at http://lsm-toronto.eventbrite.com/.
2. Note
There are terms and conditions of everything
that you learn.
• There are no best ways, just be er ways
• Practice is greater than theory
• I’m just one perspective
LSM Toronto
6. A Different ‘What’
LSM Toronto
Reference: h p://www.ideo.com/work/human-
centered-design-toolkit/
7. Testing ‘What’
LSM Toronto
Different products require different
perspectives into assumptions. What’s the
riskiest thing to test first?
• Minimum Viable Product = Business
• Minimum Feasible Product = Technical
• Minimum Desirable Product = Users
Reference: h p://andrewchenblog.com/2009/12/07/
minimum-desirable-product/
8. ‘Desirability’
LSM Toronto
Instead of your revenue and conversion rates,
determine the metrics of your user benefits.
• Know who the target users are
• Understand context, behaviour and goals
• Build a product experience around that
Reference: h p://andrewchenblog.com/2009/12/07/
minimum-desirable-product/
9. ‘Desirability’ vs ‘Viability’
LSM Toronto
Examples:
You have a dating site that gets lots of users to
buy subscriptions / see advertising, but none
find the dates they wanted.
You have a site that lets millions of users video
chat with random strangers, but none of them
will pay for the benefit.
Reference: h p://andrewchenblog.com/2009/12/07/
minimum-desirable-product/