This document provides an overview of the Business Model Canvas. The Business Model Canvas is introduced as an alternative to traditional business plans, which often fail or change substantially. The Canvas has 9 segments that represent the key aspects of a business model: customer segments, value propositions, channels, customer relationships, key resources, key activities, key partnerships, cost structure, and revenue streams. Each segment is briefly defined. The Canvas framework provides a simple yet comprehensive template for developing and testing business ideas.

1. Business model canvas
a crash course by Skander Garroum
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2. Skander Garroum
“Startup obsessed since 15”
“Product + marketing = Growth”
What we will talk about!
-
Business plans
Plans fail
Business Model Canvas
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3. How many of you have
written a Business Plan?
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4. Two (subjective) truths
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5. Two (subjective) truths
1. Plans fail & change
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6. Two (subjective) truths
1. Plans fail & change
2. Startups fail & change
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7. 66% of all successful startups change substantially
My favorite example:
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8. @SkaGarroum

9. “Startups are experiments. Business
plans should be experiments too.”
–some random startup guy
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10. Introducing:
The Business Model
Canvas
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11. @SkaGarroum

12. 9 Segments to rule them all
•
Customer segments - aka Who is the buyer or user?
•
Value propositions - aka What problem?
•
Channels - aka How is 2 delivered to 1?
•
Customer relationships - aka What type of relationship?
•
Key resources - aka most important assets
•
Key activities - aka most important skills
•
Key partnerships - aka what network?
•
Cost structure !
•
Revenue streams
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13. 7
5
6
8
1
4
2
3
9
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14. 7
5
1
2
1
4
1
3
8
6
2
9
3
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8
5
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9
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15. Customer segments
- aka Who is the buyer or user?
•
different groups of people or organizations that a
company serves
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16. Value proposition
- aka What problem?
•
How do you create value for the customer segments?
•
What problem(s) do you solve?
•
USP - what makes you special
•
Performance
•
Price
•
Design
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Brand
•
Usability
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17. Channels
- aka How is 2 delivered to 1?
•
How do you reach your customer segments to
deliver the value proposition?
•
Own or partner?
•
direct or indirect?
•
Apple store vs online shop vs Radioshack
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18. Customer relationships
- aka What type of relationship?
•
What type of relationship do you establish with your customers?
•
Examples
•
assistance
•
self service
•
automated service
•
communities
•
co-creation
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19. Customer relationships
- aka What type of relationship?
•
What type of relationship do you establish with your customers?
•
Examples
•
assistance
•
self service
•
automated service
•
communities
•
co-creation
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20. Key resources
- aka most important assets
•
Most important assets required to make it work
•
Types
•
Physical
•
Intellectual
•
Human
•
Financial
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21. Key activities
- aka most important skills
•
Most important skills required to make it work
•
Examples
•
production
•
problem solving
•
networking
•
sales
•
marketing
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22. Key partnerships
- aka what network?
•
Network of suppliers and partners
•
Existing or needed to create?
•
Acquisition of resources and skills
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23. Cost structure
- aka what do you need to pay?
•
Fixed & variable costs
•
economies of scale
•
investment vs bootstrapping
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24. Revenue streams
- aka How do you monetize?
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25. 9 Segments to rule them all
•
Customer segments - aka Who buys/uses?
•
Value propositions - aka What problem?
•
Channels - aka How is 2 delivered to 1?
•
Customer relationships - aka What type of relationship?
•
Key resources - aka most important assets
•
Key activities - aka most important skills
•
Key partnerships - aka what network?
•
Cost structure !
•
Revenue streams
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26. Bonus:
What company is this?
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27. @SkaGarroum

28. @SkaGarroum

29. @SkaGarroum

30. Thank you
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Slides: www.slideshare.net/skagarroum