The document discusses the importance of reputation management. It introduces Salim Kadibesegil as an expert in reputation management who has written books on the topic. Several people praise Kadibesegil's work for explaining reputation management clearly and providing guidance to companies. The document outlines chapters in Kadibesegil's book that discuss managing reputation after crises, the importance of reputation for competitiveness and survival, and having reputation management as a top priority.

1. Power of REPUTATION

2. Is there anything more important than managing your REPUTATION !

3. Salim Kadibesegil is the warrior of reputation . He wrote the first book on reputation. He consulted many companies and kept the issue updated. Salim is one of the primary people respected and to be asked of his knowledge and vision of reputation management in Turkey . Mr. Rauf Ates Publication Director of Capital and Economist Magazines Salim Kadibesegil enlightens and guides the Turkish business world by placing reputation in the heart of management not only by local evidence and cases but with an international and multi dimensioned vision. Mr. Tugrul Kudatgobilik President of Turkish Employer Associations Confederations Salim Kadibesegil explains the return on investment on reputation with solid examples and comments in light of his business experience with such a clear language. He has the most fluent way to write about a complex issue like managing reputation. It is as easy as reading a novel . Prof. Dr. Acar Baltas Acknowledgements

4. Many thanks to my dearest friend Salim Kadibesegil for his passion to produce and share knowledge . I believe this book will lead and guide new studies on reputation management in our country. Prof. Dr. Haluk Gurgen Acknowledgements In a world of abundant knowledge, maybe the most important point is how we transfer and adopt the quality knowledge (which is rare) to our daily lives. Big applause for Salim Kadıbesegil for his aim to explain how to manage reputation instead of explaining what it is. Seref Oguz Ph.D Salim Kadibesegil, has succeeded to transfer his expertise on reputation management into such an easy reading book that makes you think and go back and read again. This book will guide you to be reputable during your journey of life . Mr. Cem Topcuoglu President of TBWA Istanbul