33. Media Budget Media Class % Budget Media Vehicle Television 20 Major channels & TV shows Print 35 Magazines, newspapers Point of Sales 3 Brochures, discount coupons Outdoor 10 Hoardings, Airport terminals Cinema 8 Movie tie-ups, in-film promotions Internet 5 Website, banners, emailers Mobile 3 SMS, Wap sites Direct Mail 2 Mail to potential guests Events / Sponsorships 10 IPL Cricket, Lakme Fashion Week
34. Print Outlook Traveler, Business Traveler, Travel $ Leisure, Business India, Times of India, DNA, Yellow pages More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels
35. Point of Sales Brochures, Catalogues, Discount with Kingfisher Airlines, Free Kingfisher beer at Hotel, Free Airport pick-up & drop More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels Avail 10% Discount Now!
39. Mobile Advertising SMS pushes, hotel bookings and information on wap site, Special Honeymoon Packages Hospitality meets Entertainment with Kingfisher Hotels. Enjoy a whole new world of good times. Kingfisher Hotels in your city. Avail 10% discount on first booking. For more details logon to www.kingfisher.com
40. Direct Mail Direct mail sent to potential guests with a 10% discount on first booking, monthly newsletters Stay 6 nights & get 7 th night free More than luxurious rooms… More than mouth-watering food… More than world-class service… More than entertainment… Enjoy the Good Times…. With Kingfisher Hotels Avail 10% Discount
41. Events / Sponsorships Sponsor IPL cricket match & provide free stay to cricketers We invite the IPL teams to stay with us! You are our guests! Host Lakme Fashion Week