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Flyer Spirit Email Campaign

       Alex Davies Stephanie Johnson
      James Schroeder   Kyle Cantrell
Project Overview
    Why email?

    Getting started

    Tools

        SalesForce.com
    
        iContact.com
    

    Timeline

    Controller

    Summary of Recommendations

Why email?
    Cost-efficient

    Improved customer relations

    Effective

    Immediate

    Measurable

    Personalized

    Drives traffic

Getting Started
    Segment current email list

    Gather information about subscribers

    Contact regularly

    Promotion centric

Tips
    Use effective subject lines

    Address recipients by name

    Consistent format

    Proper message

    “Hurl your URL”

Tips (continued)
    Always include opt-out

    Encourage people to forward to friends

    Avoid emailing close to the holidays

    Send mid-week

    Invest in tracking tools

Available Tools
    Salesforce.com

    iContact.com

iContact
    $9.95/user/month

    Provides resources, templates, and scheduling to

    aid current e-mail campaigns
    Real time tracking of open, click thru, and bounce

    back rates
        Simple charts and graphs
    

    Additional features including auto responders, ability

    to publish RSS feeds, and SpamCheck
Flyer Spirit Email Campaign
SalesForce.com
    “Salesforce.com is the worldwide leader in on-

    demand customer relationship management (CRM)
    services. More companies trust their vital customer
    and sales data to salesforce.com than any other on-
    demand CRM company in the world.”
    $99/user/year for Group Edition

        All FE could implement
    
Easy to Manage
Targeted Messages
SalesForce.com
    Easy to manage

    Targeted messages

        i.e. Alumni, Students, Parents, Dayton Residences
    
        Designate divisions associated with contact
    

    Templates

    Schedule of campaigns

    Analytics of open and click-through rates

    Numerous additional tools

        Google analytics
    
        Customer profiles
    
Who
    Designate Flyer Spirit controller

        Accesses email marketing tool
    
        Manages recipient list
    
        Determines campaigns and specific timelines
    
            Tracks and analyzes
        

        Aids in campaign design
    
Timeline

                                 May –               October –                December
 March –                                              Parent’s                to March –
                                Reunion
                               weekend               Weekend                   Basketball
Designate
Controller                     campaign              Campaign                  campaign




                April –                   August –               November –
             Segment and                   Back to                Christmas
               promote                     school                 campaign
             subscriber list              campaign




  End-of-season clearance campaigns
Flyer Spirit Email Campaign
Recommendations
    Designate email marketing controller

    Subscribe to email marketing tool

    Design Flyer Spirit template

    Create timeline of campaigns and promotions

    Track and analyze

Most Importantly…
    IMC

        All email campaigns integrated with all other marketing!
    

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Flyer Spirit Email Campaign

  • 1. Flyer Spirit Email Campaign Alex Davies Stephanie Johnson James Schroeder Kyle Cantrell
  • 2. Project Overview Why email?  Getting started  Tools  SalesForce.com  iContact.com  Timeline  Controller  Summary of Recommendations 
  • 3. Why email? Cost-efficient  Improved customer relations  Effective  Immediate  Measurable  Personalized  Drives traffic 
  • 4. Getting Started Segment current email list  Gather information about subscribers  Contact regularly  Promotion centric 
  • 5. Tips Use effective subject lines  Address recipients by name  Consistent format  Proper message  “Hurl your URL” 
  • 6. Tips (continued) Always include opt-out  Encourage people to forward to friends  Avoid emailing close to the holidays  Send mid-week  Invest in tracking tools 
  • 7. Available Tools Salesforce.com  iContact.com 
  • 8. iContact $9.95/user/month  Provides resources, templates, and scheduling to  aid current e-mail campaigns Real time tracking of open, click thru, and bounce  back rates Simple charts and graphs  Additional features including auto responders, ability  to publish RSS feeds, and SpamCheck
  • 10. SalesForce.com “Salesforce.com is the worldwide leader in on-  demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on- demand CRM company in the world.” $99/user/year for Group Edition  All FE could implement 
  • 13. SalesForce.com Easy to manage  Targeted messages  i.e. Alumni, Students, Parents, Dayton Residences  Designate divisions associated with contact  Templates  Schedule of campaigns  Analytics of open and click-through rates  Numerous additional tools  Google analytics  Customer profiles 
  • 14. Who Designate Flyer Spirit controller  Accesses email marketing tool  Manages recipient list  Determines campaigns and specific timelines  Tracks and analyzes  Aids in campaign design 
  • 15. Timeline May – October – December March – Parent’s to March – Reunion weekend Weekend Basketball Designate Controller campaign Campaign campaign April – August – November – Segment and Back to Christmas promote school campaign subscriber list campaign End-of-season clearance campaigns
  • 17. Recommendations Designate email marketing controller  Subscribe to email marketing tool  Design Flyer Spirit template  Create timeline of campaigns and promotions  Track and analyze 
  • 18. Most Importantly… IMC  All email campaigns integrated with all other marketing! 