SlideShare a Scribd company logo

Brand Positioning

•Download as PPT, PDF•
•
Sj -
Sj -

another presentation about brand positioning i found online

BusinessEntertainment & Humor
1 of 25
Brand Positioning
A concept so simple, people have difficulty understanding how powerful it is!
What… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How… ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘ You concentrate on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
‘ It’s difficult to change behaviour, but easy to work with it’ - Paco Underhill
What you need… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What you need… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines ,[object Object],[object Object],[object Object],[object Object]
What is key insight? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
More on key insight… ,[object Object],[object Object],[object Object],[object Object]
More on key insight… ,[object Object],[object Object],[object Object]
How to find one? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 3C’s of positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And then… ,[object Object],[object Object],[object Object],[object Object]
Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Checklist: Brand name ,[object Object],[object Object],[object Object],[object Object]

Recommended

Brand positioning ppt (2)
Brand positioning ppt (2)Brand positioning ppt (2)
Brand positioning ppt (2)Swati Gautam
 
Marketing - Brand Positioning
Marketing - Brand Positioning Marketing - Brand Positioning
Marketing - Brand Positioning Abhishek Salunke
 
Beloved Brands: Who are we?
Beloved Brands: Who are we?Beloved Brands: Who are we?
Beloved Brands: Who are we?Beloved Brands Inc.
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Brand positioning
Brand positioningBrand positioning
Brand positioningManisha Mohapatra
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningOlogie
 
Brand positioning & strategy
Brand positioning & strategy Brand positioning & strategy
Brand positioning & strategy Dominic Mackenzie
 
Define your B2B Brand Positioning
Define your B2B Brand PositioningDefine your B2B Brand Positioning
Define your B2B Brand PositioningBeloved Brands Inc.
 

Recommended

Brand positioning ppt (2)
Brand positioning ppt (2)Brand positioning ppt (2)
Brand positioning ppt (2)Swati Gautam
 
Marketing - Brand Positioning
Marketing - Brand Positioning Marketing - Brand Positioning
Marketing - Brand Positioning Abhishek Salunke
 
Beloved Brands: Who are we?
Beloved Brands: Who are we?Beloved Brands: Who are we?
Beloved Brands: Who are we?Beloved Brands Inc.
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Brand positioning
Brand positioningBrand positioning
Brand positioningManisha Mohapatra
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningOlogie
 
Brand positioning & strategy
Brand positioning & strategy Brand positioning & strategy
Brand positioning & strategy Dominic Mackenzie
 
Define your B2B Brand Positioning
Define your B2B Brand PositioningDefine your B2B Brand Positioning
Define your B2B Brand PositioningBeloved Brands Inc.
 
Brand strategy
Brand strategyBrand strategy
Brand strategyAndy Chou
 
Crafting the brand positioning
Crafting the brand positioningCrafting the brand positioning
Crafting the brand positioningCharles Ronald R. Guzman
 
How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
 
Brand positioning
Brand positioningBrand positioning
Brand positioningOluwaseun Ajibade
 
Brand positioning Strategy
Brand positioning StrategyBrand positioning Strategy
Brand positioning StrategyTarun K. Biswas
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examplesLinel Dias
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand ArchitectureKarthik Jeganathan
 
Chapter 1 brands and brand management
Chapter 1 brands and brand managementChapter 1 brands and brand management
Chapter 1 brands and brand managementgabbsy
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioningBeloved Brands Inc.
 
Product positioning
Product positioningProduct positioning
Product positioningMrs Aissa Rim
 
Brand architecture strategy
Brand architecture strategyBrand architecture strategy
Brand architecture strategyAna Jelveh آنا جلوه
 
Brand positioning
Brand positioningBrand positioning
Brand positioningDr. Shiv S Tripathi
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand PositioningSamer Meqdad
 
A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap FullSurge
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Building a brand
Building a brandBuilding a brand
Building a brandIncrementa consulting
 
Keller sbm3 05
Keller sbm3 05Keller sbm3 05
Keller sbm3 05Mansi Nandani
 
Brand building
Brand buildingBrand building
Brand buildingtshah_t
 
Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-planPreetam Sakpal
 
Strategic Brand Management
Strategic Brand ManagementStrategic Brand Management
Strategic Brand ManagementAsia Pacific Marketing Institute
 
Coke brand positioning statement
Coke brand positioning statementCoke brand positioning statement
Coke brand positioning statementDon Na
 
Coca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationCoca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationSara Amjad
 

More Related Content

What's hot

Brand strategy
Brand strategyBrand strategy
Brand strategyAndy Chou
 
How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
 
Brand positioning Strategy
Brand positioning StrategyBrand positioning Strategy
Brand positioning StrategyTarun K. Biswas
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examplesLinel Dias
 
Chapter 1 brands and brand management
Chapter 1 brands and brand managementChapter 1 brands and brand management
Chapter 1 brands and brand managementgabbsy
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioningBeloved Brands Inc.
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand PositioningSamer Meqdad
 
A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap FullSurge
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Brand building
Brand buildingBrand building
Brand buildingtshah_t
 
Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-planPreetam Sakpal
 

What's hot (20)

Brand strategy
Brand strategyBrand strategy
Brand strategy
 
Crafting the brand positioning
Crafting the brand positioningCrafting the brand positioning
Crafting the brand positioning
 
How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...How to write your annual Brand Plan so that everyone in your organization can...
How to write your annual Brand Plan so that everyone in your organization can...
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Brand positioning Strategy
Brand positioning StrategyBrand positioning Strategy
Brand positioning Strategy
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examples
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand Architecture
 
Chapter 1 brands and brand management
Chapter 1 brands and brand managementChapter 1 brands and brand management
Chapter 1 brands and brand management
 
How to define your brand positioning
How to define your brand positioningHow to define your brand positioning
How to define your brand positioning
 
Product positioning
Product positioningProduct positioning
Product positioning
 
Brand architecture strategy
Brand architecture strategyBrand architecture strategy
Brand architecture strategy
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Branding & Brand Positioning
Branding & Brand PositioningBranding & Brand Positioning
Branding & Brand Positioning
 
A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap A Long-Term Brand Building Roadmap
A Long-Term Brand Building Roadmap
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Building a brand
Building a brandBuilding a brand
Building a brand
 
Keller sbm3 05
Keller sbm3 05Keller sbm3 05
Keller sbm3 05
 
Brand building
Brand buildingBrand building
Brand building
 
Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-plan
 
Strategic Brand Management
Strategic Brand ManagementStrategic Brand Management
Strategic Brand Management
 

Viewers also liked

Coke brand positioning statement
Coke brand positioning statementCoke brand positioning statement
Coke brand positioning statementDon Na
 
Coca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationCoca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationSara Amjad
 
Product Positioning
Product PositioningProduct Positioning
Product Positioningrajesh panda
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningCiti bank
 
AYN Brand : Branding 2.0 Workshop
AYN Brand : Branding 2.0 WorkshopAYN Brand : Branding 2.0 Workshop
AYN Brand : Branding 2.0 WorkshopGrace Rodriguez
 
Analysis of the Disney Brand
Analysis of the Disney BrandAnalysis of the Disney Brand
Analysis of the Disney BrandLauren Peters
 
Brand study on 'samsung electronics'
Brand study on 'samsung electronics'Brand study on 'samsung electronics'
Brand study on 'samsung electronics'Divyabala Thirumaran
 
Brand heritage guide
Brand heritage guideBrand heritage guide
Brand heritage guideSam Renbarger
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalitySj -
 
Ralph Lauren Presentation
Ralph Lauren PresentationRalph Lauren Presentation
Ralph Lauren Presentationchelcc
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising ManagementRavi Bariar
 
PRODUCT POSITIONING
PRODUCT POSITIONINGPRODUCT POSITIONING
PRODUCT POSITIONINGDeepak Pati
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourselfShivam Dhawan
 
amul brand strategy
amul brand strategyamul brand strategy
amul brand strategyJay Verma
 
Financial Appraisal
Financial AppraisalFinancial Appraisal
Financial AppraisalROXYMAX
 
The New Brand Culture Model
The New Brand Culture ModelThe New Brand Culture Model
The New Brand Culture ModelLiquid Agency
 

Viewers also liked (20)

Coke brand positioning statement
Coke brand positioning statementCoke brand positioning statement
Coke brand positioning statement
 
Coca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and DifferentiationCoca Cola Brand Positioning and Differentiation
Coca Cola Brand Positioning and Differentiation
 
Product Positioning
Product PositioningProduct Positioning
Product Positioning
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
AYN Brand : Branding 2.0 Workshop
AYN Brand : Branding 2.0 WorkshopAYN Brand : Branding 2.0 Workshop
AYN Brand : Branding 2.0 Workshop
 
Analysis of the Disney Brand
Analysis of the Disney BrandAnalysis of the Disney Brand
Analysis of the Disney Brand
 
Brand study on 'samsung electronics'
Brand study on 'samsung electronics'Brand study on 'samsung electronics'
Brand study on 'samsung electronics'
 
Brand heritage guide
Brand heritage guideBrand heritage guide
Brand heritage guide
 
Positioning errors
Positioning errorsPositioning errors
Positioning errors
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Ralph Lauren Presentation
Ralph Lauren PresentationRalph Lauren Presentation
Ralph Lauren Presentation
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
 
PRODUCT POSITIONING
PRODUCT POSITIONINGPRODUCT POSITIONING
PRODUCT POSITIONING
 
Market positioning
Market positioningMarket positioning
Market positioning
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourself
 
amul brand strategy
amul brand strategyamul brand strategy
amul brand strategy
 
Amul
AmulAmul
Amul
 
Financial Appraisal
Financial AppraisalFinancial Appraisal
Financial Appraisal
 
The New Brand Culture Model
The New Brand Culture ModelThe New Brand Culture Model
The New Brand Culture Model
 

Similar to Brand Positioning

Chapter 3 (brand positioning)
Chapter 3 (brand positioning)Chapter 3 (brand positioning)
Chapter 3 (brand positioning)Jawad Chaudhry
 
Brand positioning
Brand positioningBrand positioning
Brand positioningAjilal
 
Brand Positioning Pbm
Brand Positioning PbmBrand Positioning Pbm
Brand Positioning PbmGOEL'S WORLD
 
Brand positioning-1231961903820264-3
Brand positioning-1231961903820264-3Brand positioning-1231961903820264-3
Brand positioning-1231961903820264-3Aastha Munjal
 
9. ries trout-brand-positioning-1231961903820264-3
9. ries trout-brand-positioning-1231961903820264-39. ries trout-brand-positioning-1231961903820264-3
9. ries trout-brand-positioning-1231961903820264-3DNS Entrepreneurship Center
 
Thoughts To Sell By
Thoughts To Sell ByThoughts To Sell By
Thoughts To Sell Bywoytowie
 
Leading in leaner times
Leading in leaner timesLeading in leaner times
Leading in leaner timesJonty Fisher
 
Sales Training Slide Show - 2023.ppt
Sales Training Slide Show - 2023.pptSales Training Slide Show - 2023.ppt
Sales Training Slide Show - 2023.pptclive price
 
Sales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the CustomerSales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the CustomerJames Baker, SPHR Retired, MAS
 
Keith burnet - Achieving Membership Sales from the Disengaged
Keith burnet - Achieving Membership Sales from the DisengagedKeith burnet - Achieving Membership Sales from the Disengaged
Keith burnet - Achieving Membership Sales from the Disengagedukactive
 
A guide to writing great creative communication briefs
A guide to writing great creative communication briefsA guide to writing great creative communication briefs
A guide to writing great creative communication briefsTBWA\Media Arts Lab
 
(10/15) Personal Branding - Professional Work
(10/15) Personal Branding - Professional Work(10/15) Personal Branding - Professional Work
(10/15) Personal Branding - Professional Workjoan_tubau
 
Successful KM Initiatives
Successful KM InitiativesSuccessful KM Initiatives
Successful KM InitiativesDavid Gurteen
 
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip StinisCSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip StinisCSUF Startup Incubator
 
How to make Visual Ads
How to make Visual AdsHow to make Visual Ads
How to make Visual AdsKEYUR
 

Similar to Brand Positioning (20)

Chapter 3 (brand positioning)
Chapter 3 (brand positioning)Chapter 3 (brand positioning)
Chapter 3 (brand positioning)
 
Positioning
PositioningPositioning
Positioning
 
Basics of brand positioning
Basics of brand positioningBasics of brand positioning
Basics of brand positioning
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Brand Positioning Pbm
Brand Positioning PbmBrand Positioning Pbm
Brand Positioning Pbm
 
Brand positioning-1231961903820264-3
Brand positioning-1231961903820264-3Brand positioning-1231961903820264-3
Brand positioning-1231961903820264-3
 
9. ries trout-brand-positioning-1231961903820264-3
9. ries trout-brand-positioning-1231961903820264-39. ries trout-brand-positioning-1231961903820264-3
9. ries trout-brand-positioning-1231961903820264-3
 
Thoughts To Sell By
Thoughts To Sell ByThoughts To Sell By
Thoughts To Sell By
 
Leading in leaner times
Leading in leaner timesLeading in leaner times
Leading in leaner times
 
Sales Training Slide Show - 2023.ppt
Sales Training Slide Show - 2023.pptSales Training Slide Show - 2023.ppt
Sales Training Slide Show - 2023.ppt
 
A brand called you
A brand called youA brand called you
A brand called you
 
Sales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the CustomerSales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the Customer
 
Keith burnet - Achieving Membership Sales from the Disengaged
Keith burnet - Achieving Membership Sales from the DisengagedKeith burnet - Achieving Membership Sales from the Disengaged
Keith burnet - Achieving Membership Sales from the Disengaged
 
A guide to writing great creative communication briefs
A guide to writing great creative communication briefsA guide to writing great creative communication briefs
A guide to writing great creative communication briefs
 
(10/15) Personal Branding - Professional Work
(10/15) Personal Branding - Professional Work(10/15) Personal Branding - Professional Work
(10/15) Personal Branding - Professional Work
 
Successful KM Initiatives
Successful KM InitiativesSuccessful KM Initiatives
Successful KM Initiatives
 
Thank God it's Sales
Thank God it's SalesThank God it's Sales
Thank God it's Sales
 
Messaging Basics
Messaging BasicsMessaging Basics
Messaging Basics
 
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip StinisCSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
CSUF Startup Incubator - Lean Startup PowerPoint by Phillip Stinis
 
How to make Visual Ads
How to make Visual AdsHow to make Visual Ads
How to make Visual Ads
 

More from Sj -

Analyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific MarketsAnalyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific MarketsSj -
 
Media Planning Explained
Media Planning ExplainedMedia Planning Explained
Media Planning ExplainedSj -
 
Digital Coupons
Digital CouponsDigital Coupons
Digital CouponsSj -
 
Fairy Launch Plan Pakistan
Fairy Launch Plan PakistanFairy Launch Plan Pakistan
Fairy Launch Plan PakistanSj -
 
Channel Concept
Channel ConceptChannel Concept
Channel ConceptSj -
 
22 Immutable Laws of Branding
22 Immutable Laws of Branding22 Immutable Laws of Branding
22 Immutable Laws of BrandingSj -
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand GapSj -
 
Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand PersonalitySj -
 
Brand Identity
Brand IdentityBrand Identity
Brand IdentitySj -
 
Brand Equity
Brand EquityBrand Equity
Brand EquitySj -
 
Brand Communications
Brand CommunicationsBrand Communications
Brand CommunicationsSj -
 

More from Sj - (11)

Analyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific MarketsAnalyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific Markets
 
Media Planning Explained
Media Planning ExplainedMedia Planning Explained
Media Planning Explained
 
Digital Coupons
Digital CouponsDigital Coupons
Digital Coupons
 
Fairy Launch Plan Pakistan
Fairy Launch Plan PakistanFairy Launch Plan Pakistan
Fairy Launch Plan Pakistan
 
Channel Concept
Channel ConceptChannel Concept
Channel Concept
 
22 Immutable Laws of Branding
22 Immutable Laws of Branding22 Immutable Laws of Branding
22 Immutable Laws of Branding
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand Personality
 
Brand Identity
Brand IdentityBrand Identity
Brand Identity
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
 
Brand Communications
Brand CommunicationsBrand Communications
Brand Communications
 

Recently uploaded

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 

Recently uploaded (20)

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 

Brand Positioning

  • 2. A concept so simple, people have difficulty understanding how powerful it is!
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. ‘ You concentrate on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
  • 9. ‘ It’s difficult to change behaviour, but easy to work with it’ - Paco Underhill
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.