1. Making the
Case for
Semantic
Technology
in Business
Semantic Web Summit
by Scott Brinker
twitter: @chiefmartec
www.chiefmartec.com

3. 25.21 billion pages in the
indexable web1
1 trillion unique URLs
discovered by Google2
109.5 million web sites3
1,000X more in deep web4
1 Worldwidewebsize.com March 2009
2 Google Official Blog July 2008
3 Name Intelligence May 2009
4 BrightPlanet November 2010
Scale in content.

4. 500 million Facebook
users1
190 million Twitter users2
65 million tweets per day3
4 million Foursquare
users4
1 Mark Zuckerberg July 2010
2 TechCrunch July 2010
3 Twitter blog June 2010
4 Business Insider October 2010
Scale in engagement.

5. Searching is hard.

6. But finding (and being found)
is valuable.

7. Structured
Data
Semantics
Two technologies can help.

8. $0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
2009 2010 2011 2012 2013 2014
(millions)
Source: Forrester Research, Inc.
Structured data supports SEO (and vice versa).
Projected SEO spending in US
$2,805
this year
$5,078
in 4 years

10. Marketers
Consumers
Marketers Developers
Data
Applications
Consumers
Copyright © 2010 Scott Brinker
Marketing Data Marketing
The data marketing ecosystem—beyond APIs.

11. Semantics & relationships to reveal sentiment.

12. Marketing in an age of information overload.
Thank you.
Scott Brinker
twitter: @chiefmartec
www.chiefmartec.com