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Business Implications of SaaS
       Multi-Tenancy
   Presented July 16, 2009 via Webinar
   Hosted by Scio (http://sciodev.com)
What SaaS Is Not

              Pricing Model                                                Revenue Model


          Anything on the
                                                                          Software Delivery
         Web, in the cloud,
                                                                               Method
                etc.


Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
What SaaS Is

                 Business                                                   Intellectual
               Architecture                                                  Property



                Technology                                                Business Model



Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
What SaaS Is

             Functionality                                                Commercially
           delivered via web                                                focused


                 Inherently                                               Single-Instance,
                   Social                                                  Multi-Tenant



Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Decision Time:
                Are you a SaaS Vendor or not?

             Hybrid is hard;
                                                                          Mindset and Focus
               pick one


              Revenue                                                     Make the decision
          Recognition Issues                                               and stick with it



Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Remember!
                  The further you stray from this clear
                 definition of SaaS, the harder it will be
                 for you to realize all of the benefits of
                            being a pure-play
                               SaaS Vendor.




Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Multi-Tenancy
                            Considerations

                  Application                                             Data Layer




                                             Infrastructure



Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Multi-Tenancy
                              Infrastructure
                                                                            Resource
         Economies of Scale
                                                                            Efficiency



                                                                          Implementation
               Virtualization                                                Agnostic


Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Multi-Tenancy
                               Application
              Ease of SDLC                                                Human Resource
              Management                                                     Efficiency



            No Customized                                                 Business Scalability
               Versions


Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Multi-Tenancy
                               Data Layer

             Aggregate Data                                               Track Usage


                                                                           Advanced
            Implementation
                                                                          Monetization
               Agnostic                                                    Strategies


Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
Remember!
                  The further you stray from this clear
                 definition of SaaS, the harder it will be
                 for you to realize all of the benefits of
                            being a pure-play
                               SaaS Vendor.




Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
SaaS
              Business
              Architects

Lincoln Murphy, Managing Director
     lincoln@sixteenventures.com
     http://sixteenventures.com

     http://twitter.com/lincolnmurphy
     http://linkedin.com/in/lincolnmurphy
     lincolnmurphy         (972) 200-9317
Multi-Tenancy
                 Data Layer Implementation
              Must be Single                                              Unique Database
                Instance                                                    per Tenant

            Multi-Tenant                                                   Multi-Tenant
           Database, unique                                               Database, Shared
               Schema                                                         Schema




Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
ASP Model

             Multi-Instance,                                              Non Web-native
             Single-Tenant                                                 Applications


            Customizations                                                  No Inbuilt
             cause Business                                               Revenue Models
            Scalability Issues

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

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Business Implications Of Multi Tenancy In SaaS

  • 1. Business Implications of SaaS Multi-Tenancy Presented July 16, 2009 via Webinar Hosted by Scio (http://sciodev.com)
  • 2. What SaaS Is Not Pricing Model Revenue Model Anything on the Software Delivery Web, in the cloud, Method etc. Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 3. What SaaS Is Business Intellectual Architecture Property Technology Business Model Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 4. What SaaS Is Functionality Commercially delivered via web focused Inherently Single-Instance, Social Multi-Tenant Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 5. Decision Time: Are you a SaaS Vendor or not? Hybrid is hard; Mindset and Focus pick one Revenue Make the decision Recognition Issues and stick with it Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 6. Remember! The further you stray from this clear definition of SaaS, the harder it will be for you to realize all of the benefits of being a pure-play SaaS Vendor. Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 7. Multi-Tenancy Considerations Application Data Layer Infrastructure Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 8. Multi-Tenancy Infrastructure Resource Economies of Scale Efficiency Implementation Virtualization Agnostic Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 9. Multi-Tenancy Application Ease of SDLC Human Resource Management Efficiency No Customized Business Scalability Versions Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 10. Multi-Tenancy Data Layer Aggregate Data Track Usage Advanced Implementation Monetization Agnostic Strategies Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 11. Remember! The further you stray from this clear definition of SaaS, the harder it will be for you to realize all of the benefits of being a pure-play SaaS Vendor. Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 12. SaaS Business Architects Lincoln Murphy, Managing Director lincoln@sixteenventures.com http://sixteenventures.com http://twitter.com/lincolnmurphy http://linkedin.com/in/lincolnmurphy lincolnmurphy (972) 200-9317
  • 13. Multi-Tenancy Data Layer Implementation Must be Single Unique Database Instance per Tenant Multi-Tenant Multi-Tenant Database, unique Database, Shared Schema Schema Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.
  • 14. ASP Model Multi-Instance, Non Web-native Single-Tenant Applications Customizations No Inbuilt cause Business Revenue Models Scalability Issues Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.