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MarketLive eCommerce Summit 2013

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SiteTuners Conversion Rate Optimization
SiteTuners Conversion Rate Optimization

Why Your Online Catalog Sucks, And What To Do About It Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.

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Copyright © 2012, SiteTuners - All Rights Reserved. Why Your Ecommerce Catalog Sucks And What To Do About It Tim Ash - CEO @tim_ash April, 10, 2013 - Sonoma, CA
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 About SiteTuners
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Overview of 7 Deadly Sins of Ecommerce 1. Visual Distractions 2. Too Many Choices 3. Using Technological Gimmicks 4. Beating The Big Drum 5. Unclear Call-to-action 6. Lack of Trust 7. Having Multiple Personalities
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
146 clickable links!
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved. Before
Copyright © 2012, SiteTuners - All Rights Reserved. After
Copyright © 2012, SiteTuners - All Rights Reserved. Before
Copyright © 2012, SiteTuners - All Rights Reserved. After
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Summary of 7 Deadly Sins of Ecommerce 1. Visual Distractions 2. Too Many Choices 3. Using Technological Gimmicks 4. Beating The Big Drum 5. Unclear Call-to-action 6. Lack of Trust 7. Having Multiple Personalities
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page or website • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of page http://Express-Review.com - From $699 First 3 reviews will be personally conducted by Tim Ash (mention “MarketLive” after you buy)
Copyright © 2012, SiteTuners - All Rights Reserved. 2013 - San Francisco – Paris - Chicago – Boston – London - Berlin Tim Ash Tom Davenport Michael Summers Bryan Eisenberg Patrick Bultema Jakob Nielsen Amy Africa BJ Fogg Steve Krug Jared Spool Roger Dooley Susan Weinschenk Brian Massey
Copyright © 2012, SiteTuners - All Rights Reserved. Save $250 off Conversion Conference Other 2013 shows:April 15-16 San Francisco Chicago – June 11-13 Boston – September 30- Oct 2 Paris – June 6 London – October 23-24Use promo code “ML2013” Berlin – November 4-5
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1

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MarketLive eCommerce Summit 2013

  • 1. Copyright © 2012, SiteTuners - All Rights Reserved. Why Your Ecommerce Catalog Sucks And What To Do About It Tim Ash - CEO @tim_ash April, 10, 2013 - Sonoma, CA
  • 2. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 About SiteTuners
  • 3. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
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  • 8. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Overview of 7 Deadly Sins of Ecommerce 1. Visual Distractions 2. Too Many Choices 3. Using Technological Gimmicks 4. Beating The Big Drum 5. Unclear Call-to-action 6. Lack of Trust 7. Having Multiple Personalities
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  • 40. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 41. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Summary of 7 Deadly Sins of Ecommerce 1. Visual Distractions 2. Too Many Choices 3. Using Technological Gimmicks 4. Beating The Big Drum 5. Unclear Call-to-action 6. Lack of Trust 7. Having Multiple Personalities
  • 42. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 43. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 44. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page or website • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of page http://Express-Review.com - From $699 First 3 reviews will be personally conducted by Tim Ash (mention “MarketLive” after you buy)
  • 45. Copyright © 2012, SiteTuners - All Rights Reserved. 2013 - San Francisco – Paris - Chicago – Boston – London - Berlin Tim Ash Tom Davenport Michael Summers Bryan Eisenberg Patrick Bultema Jakob Nielsen Amy Africa BJ Fogg Steve Krug Jared Spool Roger Dooley Susan Weinschenk Brian Massey
  • 46. Copyright © 2012, SiteTuners - All Rights Reserved. Save $250 off Conversion Conference Other 2013 shows:April 15-16 San Francisco Chicago – June 11-13 Boston – September 30- Oct 2 Paris – June 6 London – October 23-24Use promo code “ML2013” Berlin – November 4-5
  • 47. Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1