PeSA Annual Internet Conference Australia 2014 - Keynote

6. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy • Ongoing conversion management & knowledge transfer • More than 1200 clients worldwide since 2002 About SiteTuners

16. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Understand How The Reptilian Brain Works • Does things the same way and never learns • Cares only about basic survival • Is the gatekeeper for the other 2 brains

20. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 1 - What you need to know • Making choices tires the brain and can make subsequent decision making difficult • Help guide customers (wizards – not filtering) • Do not overwhelm • Remove similar choices

24. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 2 - What you need to know • We anchor on the first thing we see • Add a new high-end item (which will not sell well) • Show in decreasing price order • Sales of reasonable compromise will increase • Irrational anchors can be put in the “lobby”

28. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 3 - What you need to know • People are tribal • Some tribes are self-selected • We care more about people similar to us • Look the part • Communicate your values with editorial tone • Don’t worry about alienating outsiders

51. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 4 - What you need to know • Visual processing is very powerful & quick • Draw attention to offers with strong visuals • Use people carefully to support calls-to-action • Don’t use unnecessary motion or animation • Test and refine how you deploy video

52. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Summary 1. Create a small number of clear choices 2. Use a big anchor 3. Be in my cultural tribe 4. Understand the power of visuals

53. ALUMNI PRICING THROUGH APRIL 1! REGISTER FOR JUST $697 • increase your revenue and p • generate more leads • land more customers • boost sales and paid members • maximize your marketing R Join us in Chicago! REGISTER NOW AND SAVE! May 13-14, 2015

54. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of page http://ExpressReviewOffer.com – Starting at only $699 “PESA14” promo-code to get $100 off (order by 6/20/2014)

56. Copyright © 2014, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Contact Info and Q&A tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1

PeSA Annual Internet Conference Australia 2014 - Keynote

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PeSA Annual Internet Conference Australia 2014 - Keynote