Internet Domination Boot Camp for Lawyers! This is for you whether you’re new to Internet Marketing for your Law Firm – in which case you will leave with advanced Internet Marketing acumen, or if you’ve been a student of Internet Marketing for quite some time – you’ll discover little things that swing BIG doors wide open in your acquisition of new cases from online marketing. HERE’S SOME OF WHAT YOU’LL MISS BY NOT ATTENDING: * How to use A-B split testing to increase your leads and conversions * How to use Google analytics for targeted campaigns * Using – Google analytics beyond the standard reports And much more.

1. The Seven Deadly Sins
of Lead Generation Landing Pages
Tim Ash
CEO
October 25, 2013
Copyright © 2013, SiteTuners - All Rights Reserved.

2. About SiteTuners
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
Copyright © 2013, SiteTuners - All Rights Reserved.
@tim_ash

16. Copyright © 2012, SiteTuners - All Rights Reserved.

27. Before
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28. After
+ 51%
+ $48,000,000
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29. Before
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30. After
+ 17%
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52. + 58%
Copyright © 2012, SiteTuners - All Rights Reserved.

53. + 40%
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54. 7 Deadly Sins Recap
• Unclear call-to-action
• Too many choices
• Asking for too much information
• Too much text
• Not keeping your promises
• Visual distractions
• Lack of trust
Copyright © 2013, SiteTuners - All Rights Reserved.
@tim_ash

55. Multiple Sins Case Study
CREDO Mobile

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63. Express Review - Special Offer
•
45 or 90-min interactive review of landing page or site
•
Video transcript recorded via GoToMeeting
•
Includes AttentionWizard “attention heatmap” of your page
http://ExpressReviewOffer.com – Starting at only $699
Promo code “PILMMA” to get $200 off by November 8th
Copyright © 2013, SiteTuners - All Rights Reserved.
@tim_ash

64. Additional Activities
•
Live Landing Page Critiques Session (next)
•
Book drawing
•
One-on-one mini site reviews (limited number today and tomorrow)
•
Email tim@sitetuners.com (include URL & approx. annual revenue)
Copyright © 2013, SiteTuners - All Rights Reserved.
@tim_ash

65. 2014 - San Francisco – Paris – Chicago – Boston – London – Berlin
$100 off with code “PILMMA”
Susan
Weinschenk
Bryan
Eisenberg
Steve
Krug
Michael
Summers
BJ
Fogg
Tom
Davenport
Copyright © 2013, SiteTuners - All Rights Reserved.
Jared
Spool
Tim
Ash
Patrick
Bultema
Roger
Dooley
Jakob
Nielsen
Brian
Massey
Amy
Africa
@tim_ash

66. Q&A and Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
Copyright © 2013, SiteTuners - All Rights Reserved.
@tim_ash