This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.

1. Understanding Social Media
Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.

2. Who are we?
• Founded in 2003
• Corporate Office in New Hartford NY
• Satellite offices in Bloomfield CT & Boston MA
• Employs 20 in CNY, CT & MA
• Full Service Internet Marketing Agency
• Search Engine Optimization Services
• Pay-Per-Click Management Services
• Social Media Implementation and Mgmt
• Web Design, Development, Applications & Testing
• Analytics
www.site-seeker.com © 2010 Site-Seeker, Inc.

3. Fast Track 50 of CNY MV Chamber of Commerce
3
4
2
Top 3
2007
2008
2009
2009 Business of the Year
B2B Twitterer of the Year
@KatieHoke
www.site-seeker.com © 2010 Site-Seeker, Inc.

4. The premise of social media
marketing and PR is engaging the
consumer in conversation in a way
that provides mutual benefit.
From:
Marketing Sherpa
2009 Social Media and PR Benchmark Guide
www.site-seeker.com © 2010 Site-Seeker, Inc.

5. Why is Social Media Important?
www.site-seeker.com © 2010 Site-Seeker, Inc.

6. Socialnomics Video
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7. © 2009 Site-Seeker, Inc.
Social Media is:
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Customer Acquisition
www.site-seeker.com © 2010 Site-Seeker, Inc.

8. Ultimately it is ALL about gaining . . .
AUTHORITY
LEADERSHIP
TRUST
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10. What are your options?
• Facebook
• Twitter
• Linkedin
• YouTube
• Slideshare
• Yougottacall
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12. Top Insights:
1) The 35-54 year old demo is growing fastest
• 276.4% growth rate
2) The 55+ demo is second
• 194.3% growth rate
3) The 25-34 doubles every 6 months
4) There are more females (55.7%) than males (42.2%) on Facebook
• 2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest
• at 40.8%
• down from 53.8% six months ago.
www.site-seeker.com © 2010 Site-Seeker, Inc.

13. Creating your Facebook page:
• Identify your objectives
• Brand awareness
• New client acquisition
• Client loyalty
• Who will view your page?
• What do you want your page to say about you?
• How will you engage your audience
• Incentives, contests, promotions, relevant technical
content
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16. What is a Facebook fan?
• According to Facebook:
• average fan becomes a fan of 4 pages each month.
• Free way to advertise your company or product
• A great way to engage users through promotions and
contests.
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21. Who uses Linkedin & Why?
• Business professionals
• LinkedIn promotes:
• business intelligence
• business development
• creation of business relationships
• conversation
www.site-seeker.com © 2010 Site-Seeker, Inc.

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23. Your Linkedin Profile
• Create your account
• Build your online profile - Completely
• Summarize your expertise
• Build your community
• Request Recommendations
• Give Recommendations
• Integrate blog
• Upload presentations
• Join and engage in relevant groups
www.site-seeker.com © 2010 Site-Seeker, Inc.

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26. Promoting Social Media
Kathy Hokunson
Sales Manager
Site-Seeker, Inc.
Phone: (860) 844-0560
Cell: (860) 982-8636
www.site-seeker.com
Read my blog: www.site-seeker.com/_blogs/
Follow me on: Linkedin and Twitter
www.site-seeker.com © 2010 Site-Seeker, Inc.

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29. Join the conversation . . .
Communities and Groups
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33. Twitter is a free social networking and
micro-blogging service that enables its users to send and read
other users' updates known as tweets. Tweets are text-based
posts of up to 140 characters, displayed on the user's profile
page and delivered to other users who have subscribed to them
(known as followers).
From:
Wikipedia
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36. Types of Twitter Communication
1
Personal
2
Informational
3
Promotional
4
Automatic
„What has your „What‘s the latest „What are you „Fresh bread just
attention?“ news (about that missing?“ out of oven now“
company)?“
(„What are you
doing?“)
Business Uses Business Uses Business Uses Business Uses
• Monitoring & • PR / Corporate • Channel for new • Data Push and
Customer communications form of Automated
Service • Demonstrate promotion Interaction with
• Market research expertise by • Organise / Customers /
sharing Promote Events Customer
• Emotional bond Systems
B2C, B2E, E2E knowledge
www.site-seeker.com © 2010 Site-Seeker, Inc.

37. We asked a
question . . . .
We got an
answer . . .
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38. We wanted
people to
know . . .
And it
worked !
TRAFFIC: 195 Clicks
www.site-seeker.com © 2010 Site-Seeker, Inc.

39. Twitter Resources & Tools
www.tweetdeck.com
www.hootsuite.com
www.seeismic.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
www.site-seeker.com
bit.ly © 2010 Site-Seeker, Inc.

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42. Socialnomics
By Eric Qualman
www.socialnomics.com
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47. Get Listed - Step 1
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48. Get Listed - Step 2
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50. Local Search - Summary
• Free
• Easy
• Trackable
• Gets you there with little to no effort
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52. Video is quickly becoming as widespread a content medium online
as text!
2: The second largest Search Engine in the world (behind Google)
24 Hours: The amount of video uploaded to YouTube every minute.
1,000 Years: The amount of time it would take to watch every video
on YouTube.
100 Million: The amount of YouTube videos watched everyday.
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57. Monitor Successes
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58. Monitor Successes
Is this your target audience?
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60. YouGottacall.com is the “Word-of-
Mouth Connection Engine”
Your Business
You connect Your Business
with your word-of-mouth
referrers
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63. Establishing Credibility with Social Media
Create Accounts
(Name Claim)
Grow
Lead
Networks
Discussion
Become
the Expert
Participate
in Create
Discussion Content
Distribute
Content
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65. How to Distribute Your Blog
Email Campaign
Other (links)…
Twitter
Blog Posts
Social
Facebook
Bookmarking Sites
www.site-seeker.com Other Blogs LinkedIn © 2010 Site-Seeker, Inc.

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67. Wordpress.com vs. Wordpress.org
www.site-seeker.com © 2010 Site-Seeker, Inc.

68. Wordpress.com
• Free and Easy to Use
• All setups and upgrades are done by the
program
• Extra traffic from blogs of the day and tags
• Easy to find similar bloggers through tags
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71. What happens when you bring it all together?
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76. • Increased Blog Traffic to 322 visitors and 36 comments,
• Increased Website Traffic
• Fan base on facebook grew
• Industry Authority and Presence grew significantly
Phone is ringing more consistently, more regularly and
with more qualified prospects.
www.site-seeker.com © 2010 Site-Seeker, Inc.

77. This did not happen overnight
Consistent and regular participation
brought traction and growth
over time.
www.site-seeker.com © 2010 Site-Seeker, Inc.

78. Ready to get started?
www.site-seeker.com © 2010 Site-Seeker, Inc.

79. Thank You!
Understanding Social
Media
Kathy Hokunson
Regional Sales Manager,
Site-Seeker, Inc.
kathyhokunson@site-seeker.com
www.site-seeker.com © 2010 Site-Seeker, Inc.