Understanding Google Webmaster Tools; Jolt & Bolt 02_16_2012
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Don't be afraid, it's not as scary as it sounds. Despite the name of this Google service, you don't have to be a webmaster and you don't have to know how to write any code. Utilizing webmaster tools will help you better understand 1) how your website works in search, 2) where it places on the search engine results page for keywords and 3) what your organic click through rate is. There are a lot of great reports within Webmaster tools to help you manager your internet marketing strategy effectively. It is simple and easy to do. In this presentation we discuss: - What are Google Webmaster Tools; - The difference between Google Analytics and Webmaster Tools; - How to get started; and - How to read and understand the data to help you manage your Internet marketing strategy!
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Understanding Google Webmaster Tools; Jolt & Bolt 02_16_2012
- 1. Google Webmaster Tools It’s easier than it sounds. presented by Kathy Hokunson February 16, 2012 presents
- 2. What’s the difference? • Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. – It’s all about what happens when people arrive at your website. • Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. – It’s all about what happens in the search engines. Site-Seeker, Inc. 2012
- 3. Getting Started . . . Site Verification 1. Add a meta tag to your home page (proving that you have access to the source files). To use this method, you must be able to edit the HTML code of your site's pages. 2. Upload an HTML file with the name you specify to your server. To use this method, you must be able to upload new files to your server. 3. Add a DNS TXT record. To use this method, you must be able to sign in to your domain registrar or hosting provider and add a new DNS record. 4. Add the Google Analytics code you use to track your site. To use this option, you must be an administrator on the Google Analytics account, and the tracking code must use the new asynchronous snippet. Site-Seeker, Inc. 2012
- 4. The Dashboard Site-Seeker, Inc. 2012
- 5. Your site on the web: Site-Seeker, Inc. 2012
- 6. Understanding the data . . . • Queries: The total number of percentage of impressions that CTR (click-through rate): The search queries that returned pages resulted in a click to your site, given period. (These numbers from your site results over the and the number of percentage can points increase or decrease exact.) be rounded, and may not be in the daily average CTR compared • to the previous period. For example, if your returned pages from Query: A list of the top search queries that CTR went from 40% to 30%, this column would show a change of -10. your site. • Average Position:number of times pages from your sitethe • Impressions: The The average position of your site on were search results page for that query, and the change compared to viewed in search results, and the percentage increase/decrease the previous period. impressions compared to the previous in the daily average Green indicates that your site's average position(The number of days per period defaults to 30, but you period. is improving can change it at any time.) • Clicks: The number of times your site's listing was clicked in search results for a particular query, and the percentage increase/decrease in the average daily clicks compared to the previous period. Site-Seeker, Inc. 2012
- 7. Search Queries Site-Seeker, Inc. 2012
- 8. Queries, by the numbers Site-Seeker, Inc. 2012
- 9. Today’s BOLT BUZZ WORD WEBMASTER Site-Seeker, Inc. 2012
- 10. Top Pages Site-Seeker, Inc. 2012
- 11. Top Pages, breaking it down Site-Seeker, Inc. 2012
- 12. Inbound links . . . The holy grail Site-Seeker, Inc. 2012
- 13. Internal Links Site-Seeker, Inc. 2012
- 14. Keywords Site-Seeker, Inc. 2012
- 15. So what? Site-Seeker, Inc. 2012
- 16. Resources • Google.com • Wikpedia.com • Onewebhosting.com Resources from today’s broadcast can be found at http://bitly.com/z7zYK6 Site-Seeker, Inc. 2012
- 17. Questions? Site-Seeker, Inc. 2012
- 18. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2012
- 19. Download the Slide Deck @ Site-Seeker, Inc. 2012
- 20. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2012
- 21. Need more info? Site-Seeker, Inc. 2012
Notas do Editor
- Why – confirm website ownership and privacy.It’s not quite as hard as it sounds.
- Webmaster tools helps us to understand and see our websites from the perspective of the search engine spiders. How the view and rank our websites, issues with code and errors, malware, etc. Today I want to focus on the non technical stuff that you can help you to understand your website now and work on things that you can impact, without the help of a developer.The dashboard gives an overview of all of the incredible data available at your finger tieps.Site ConfigurationYour site one the web+1 MetricsDiagnostisLabs
- Under the left hand Navigation we are going to focus on the “Your site on the web” section. Let’s start with Search queiries . . .
- Here we see exactly what search terms and phrases that our website displays in searchSearch Queries=
- BRIAN SFINAS TO NARRATE
- Top pages in search will help you to understand which of your pages is the most popular and appears most frequently in search. By taking a look at which pages are most successful and for what terms you can use what you learn from those pages and apply the same strategy to other under performing pages on your website.
- I don’t think anyone out there listening doesn’t know or understand the value of inbound links to your website. Other websites that link to your website. They have to be strong, relevant credible websites. Inbound links are labor intensive to secure and difficult to get. Which is why they have so much value in helping to support your SEO strategy. Google webmaster tools helps you to understand where you are currently getting links from.
- What Google perceives your site is about . . . What does this tell you???
- BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
- BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
- BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com