Pinterest for Manufacturing and Business; Jolt & Bolt 03_08_2012
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Pinning Your Way To the Top! The newest social platform to hit the scene has gone viral and businesses are cashing in! In this broadcast we take a look at how some corporations are getting creative and pinning their way to the top! In this week's broadcast we'll discuss: - How to setup a business account; - How to identify ways to visually represent your business; and - What new things can you create that will help clients and prospect visually understand what you do!
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Pinterest for Manufacturing and Business; Jolt & Bolt 03_08_2012
- 1. Pinterest Part ll Business Use of Pinterest presented by Kathy Hokunson March 8, 2012 presents
- 2. A quick review: “ Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration ” from people who share your interests. Site-Seeker, Inc. 2012
- 3. What does it look like? Site-Seeker, Inc. 2012
- 4. So how hot is it? From January 1, 2012 to February 11, 2012 the daily user count went from 810,000 to 2,000,000 . . . WOW! Site-Seeker, Inc. 2012
- 5. Creating a Business Profile • Register with your Twitter account not your business Facebook account • Username = Company Name • Avatar = Logo • Description = Corporate Identity • Links = Social Media Platforms & Website – *Make sure you check “off” the visibility button for “Hide your profile from search” Site-Seeker, Inc. 2012
- 6. Following Two ways to be followed 1. Following a board 2. Following a user Site-Seeker, Inc. 2012
- 7. Promote Pinterest • Promote your Pinterest profile • Create boards to engage users • Engage with others pins Site-Seeker, Inc. 2012
- 8. Today’s BOLT BUZZ WORD VISUAL Site-Seeker, Inc. 2012
- 9. Visual Engagement • Product Images • Service in Action • Blog Images • Infographics • Data Charts • Content Creation Site-Seeker, Inc. 2012
- 10. Referral Traffic • Add links in the pins of your descriptions. All new social • Pinterest links are “follow” links. platforms started as follow platforms. Site-Seeker, Inc. 2012
- 11. Example: B2C Site-Seeker, Inc. 2012
- 12. Example: B2B & C Site-Seeker, Inc. 2012
- 13. Example: B2B Site-Seeker, Inc. 2012
- 14. Example: Charity and Non-Profits Site-Seeker, Inc. 2012
- 15. So what? Site-Seeker, Inc. 2012
- 16. Resources • HubSpot • Social Media Examiner • Search Engine Journal Resources used for today’s broadcast can be accessed at: http://bitly.com/A9ovgn Site-Seeker, Inc. 2012
- 17. Questions? Site-Seeker, Inc. 2012
- 18. jbuworkshop.eventbrite.com Site-Seeker, Inc. 2012
- 19. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2012
- 20. Download the Slide Deck @ Site-Seeker, Inc. 2012
- 21. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2012
- 22. Need more info? Site-Seeker, Inc. 2012
Notas do Editor
- I have to admit I LOVE Pinterest. I could spend days lost in the beautiful images and content that just flows through it. It reminds of in HS when I would pull pictures and articles from magazines on the latest fashion trends or skiing sticking them up on my wall or making a poster. It’s a very virtual version of that concept only better. Know you can view others with similar interests and tastes and learn even more from what they discover. If you haven’t joined Pinterest I encourage you to check it out, but be warned . . . It will draw you in and won’t let you out!
- The process is similar to the other social platforms, you have profile, description, picture and you follow and/or are followed back.
- The reason we are hearing so much about Pinterest right now is it is going viral, RIGHT NOW. It grew 1.2 million uses in 42 days, just 42 days. YIKES, that kicks the growth numbers of any other platform out there.
- In order to build a business Pinterest profile you need to register through your business twitter account. Currently Pinterest does not recognize Facebook business pages.Build out your business profile the same way you would any of your social media business profiles
- There are two ways to engage peopleThey can follow your boards which means they will be notified via the newsfeed when the board is updatedThey can follow you as a user and they will notified each time you pin something.
- Simialr to all of your social platforms, build engaging data. Think of your business and in terms of things that would visually engage users and prospects. Make sure your promote your Pinterest profile the same way you would any of your other social platforms. Especially around images add the pin it button.
- BRIAN SFINAS TO NARRATE
- Be creative how can you visually represent your business, what new things can you create that will help clients and prospects visually understand what you do.
- All new social platforms the links start as follow links, meaning that Google follows the links a bit of theGoogle page rank transfers. Typically as the platform grows the turn the links to “no follow” links to prevent spamming of their site. While a “no follow” link doesn’t transfer page rank Google still pays attention to the link. Also, in the last 12 months Google has started to pay close attention to social signals. Right now the links out of Pinterest have huge value, but we are not sure how long that will last. Included in our references is a link to a search engine journal article and interview with Matt Cutts from Google.
- Chobani has done a great job with it’s Pinterest profile page. The images are very engaging and intriguing and draw the attention of people who are more likely to buy ChobaniYougur. I know this because I am am one of those people.
- GE is a great example of B2B effectively utilizing Pinterest for brand and engagement. If GE can do it, you can do it. Their success really supports that Pinterest is for all businesses.
- So as each new social platform evolves we all have to make decisions about whether we can add more to the mix. Clearly Pinterest is showing some strong early signs . . . But so was google+. Next week we will cover more about the business application of Pinterest and what your choices are.
- Okay we got information for this from EVERY where. There http://bitly.com/AEUKrR
- In the past few month’s we’ve gotten soooo many requests for a more in depth Jolt & Bolt program – that really touches on the different facets that go in to a solid Internet Marketing program.So we are super proud to offer this special sneak preview workshop of Jolt & Bolt University to our loyal JB fans. Jolt and Bolt University is geared to help marketers, business owners and sales teams wrap their arms around search and social media marketing fundamentals, strategy and DIY tutorials.Jolt and Bolt University will debut with an intense 6-week workshop starting March 21st!Here's the low down:Weekly 1-hour webinar sessions will have pre and post lecture syllabuses to round out the discussion and assist you in making real-world application each step of the way.Content WritingEmail MarketingLink BuildingSocial Media StrategyGoogle AnalyticsPay-Per-Click CampaignsClasses are recorded and available for students' review for the duration of the program. Participants will receive an Internet marketing certificate of completion as well as 2-hours of one-on-one coaching good for alumni up to one year post grad!Go to jbuworkshop.eventbrite.com and reserve your spot today. Space is limited!
- BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
- BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
- BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com