Marketing with QR Codes; Jolt & Bolt 01_12_2012
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QR, or "Quick Response", codes are everywhere! But the question is, do they belong in your marketing mix? This presentation covers: - What they are; - How are they generated; - How to leverage them; and - What are the risks? Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
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Marketing with QR Codes; Jolt & Bolt 01_12_2012
- 1. QR Codes Bringing Offline Prospects Online presented by Kathy Hokunson January 12, 2012 presents
- 2. Broadcasting LIVE from . . . Site-Seeker, Inc. 2011
- 3. What is a QR Code? Site-Seeker, Inc. 2011
- 4. QR Code Readers Site-Seeker, Inc. 2011
- 5. But do people know? According ChadwickMartinBailey.com Curiosity 50% 18% but 81% 79%of people & information gathering of people have quickownerscode. have not heard of a a QR of made a seen purchase. smartphone QR code. are the top reasons to scan codes! have scanned a QR code. Site-Seeker, Inc. 2011
- 6. Safety & Viruses • The simple act of scanning a QR cannot infect your smartphone device. • The worst it can do is lead you to a landing page that asks you to download an App that could be malware. • Non-existent issue for iPhone users. All apps in AppStore are security tested by Apple. • Bigger issue for Android devices. Google does NOT screen apps that are in marketplace. • Viruses will always be relevant to specific platforms where security holes maybe found. Site-Seeker, Inc. 2011
- 7. Generating Codes Site-Seeker, Inc. 2011
- 8. Today’s BOLT BUZZ WORD INTERSECTS Site-Seeker, Inc. 2011
- 9. Effective Landing Pages Site-Seeker, Inc. 2011
- 10. Effective Landing Page • According to IonInteractive.com – You have to set expectations that there is something more beyond the ad. Continue the experience. • Top Tips for Landing Pages – Mobile optimized. – “WOW” experience. – Be specific. – Message matches ad or info on printed piece. – Make & keep promises. – Conversion focused. Picture from 2d-code.co.uk/ketchup-qr-code/ Site-Seeker, Inc. 2011
- 11. When to use a QR code? • Send an event invitation with ics event file • Contact information • Use mailto: tags to send an email • Allow to call a number • Instant in store coupons • Drive to a mobile url • GET CREATIVE!! Site-Seeker, Inc. 2011
- 12. So what??? Site-Seeker, Inc. 2011
- 13. Resources Articles that we referenced for today’s Jolt & Bolt came from: • ION • Flyte • 2d code • 1to1 Media • Chadwick Martin Bailey • Google • Blueliner You can access all of them at the link bundle: http://bitly.com/AkF3Yy Site-Seeker, Inc. 2011
- 14. Questions? Site-Seeker, Inc. 2011
- 15. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011
- 16. Download the Slide Deck @ Site-Seeker, Inc. 2011
- 17. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011
- 18. Need more info? Site-Seeker, Inc. 2011
Editor's Notes
- Quick Response Code / 2d bar codeAccessed through a mobile device like iphone or android devices utilizing a QR code reader which you can download for free from the App Store or Android marketplace
- To scan a QR code on your smart phone download an app from the App Store or the Android marketplace. Most are free, quick easy to use.
- According ChadwickMartinBailey.com79% of people have not HEARD of a QR code . . .BUT 81% of people have SEEN one50% of smartphone owners have scanned a QR code18% have made a quick purchaseCuriosity & information gathering top reason to scan codes
- A virus must be part of an executable file.QR codes are not an executable file they lead you to a URL.The landing page may ask you to download an app that may have viruses in them so be smart before downloading anything.
- There are several free services to generate QR codes. Typically a free service will include mobile ads at the bottom of the of the url page. Paid services are not very expensive if you wish to avoid the mobile ads. Here are a few QR codes generators. SmartyTags offers free or paid depending on how many you will be creating. They also offer analytics for tracking.
- BRIAN SFINAS TO NARRATE
- According to ioninteractive.com effective landing pages can bridge the gap between offline and online marketing efforts.Comscore.com QR Code scanning increased over 4500% between Q! 2010 to Q2 2011.
- QR Codes
- BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
- BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
- BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com