1. Status: May 2011
How to commercialize your
SITEFORUM-powered
Online Community
tags: software, social business, online community, social networking, cloud, virtual business

2. SITEFORUM supports many different
ways to earn money online
Virtual Advertising
Premium memberships
for companies and users tradeshows
Network groups
Job market
Email
Vendor directory campaigns
Vendor search Premium content
Company profiles Lead Generation Webcasts / Online Vertical SaaS
Trainings offers
Automated
payments

3. Example Revenue Forecast
Average community with around 20,000 members
Revenue Stream Unit Unit price Total
Run a permanent virtual event with different target topics 50 € 500 per booth per € 25.000 per
and sell Exhibition Booths to companies month month
Sell Company Premium Memberships. Includes Company 100 € 100 per company € 10.000 per
Profile, Capability Profile, Vendor Search, Lead Generation per month month
and more.
Sell Network Groups to companies 100 € 50 per group per € 5.000 per
month month
Sell Webinar functionalities to run Online Meetings, Video 50 € 50 per company per € 2.500
conferencing and Desktop Sharing month
Allow companies to post Job Offers to your community, run 100 € 100 per Job Offer € 10.000
a Job Board per month
Run Sponsored Campaigns and integrate sponsor content 20 € 500 per Company € 10.000
per month
Total: € 62.500 per month

4. Virtual Events and Tradeshows are great ways
to engage a community
The “Virtual Events” module offers you the opportunity
to run your own virtual events such as trade shows,
partner days, customer presentations and internal
informational events.
The application is seamlessly integrated in the
SITEFORUM Community Platform. Administrators can
create virtual events and activate the community, plus
engage participants in quick time. Handling events is
easy and inexpensive and as such they can be held
several times a month or a year – the generated
content is kept as an important part in the community
and as such can be reused in subsequent events.
SITEFORUM accompanied and supported their
partners, helping customers to run virtual events and
the company has used the service as part of the
company marketing, developing the product as we
deliver greater functionality. All gained experience,
expertise and know how is streamed into the
application creating a reliable and proven system which
is field-tested, robust and easy to use.
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5. Virtual Events and Tradeshows
References:
GreenExpo365.com is a permanent trade show to build
up the “Interactive Green Community“. The show takes
place several days a month and focusses on green and
eco-friendly topics such as Green IT and sustainable
energy.
HR.com VIEW (Virtual Interactive Educational World)
targets Human Resources professionals. Each Month
one or two fairs take place with focal points in the HR
environment.
Global Investor Day (www.globalinvestorday.com) is a
virtual fair for investors. Companies from different
industries present their ideas in order to win
institutional investors.
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6. Virtual Events and Tradeshows
Participants and their advantages Visitors
Organisers  Quick and easy access to the target groups via web
browser, many trade shows a year available
 Boosts the activity of the community  No travel costs, the online environment is
 Creates new target groups independent of location and residence
 Business model moves to an online environment,  Easy to plan and effective time management
boosting online turnovers  Other interesting participants are easy to find and
 Quick conversion of prospects to registered users contact
 Development of customers to exhibitors, experts  Dynamic content allows interesting topics and
and thought leaders to keynote speakers content to be forwarded easily
 Trouble-free and easy organization;
 performed several times a year Exhibitors
 Dynamic content is easy to re-use
 Fast and sustainable lead generation  Quick and easy access to the target groups via
web browser, Greater scope, higher amount of
Experts contacts, leads and customers
 Measurable results and easy report generation
 Promotion of knowledge and expertise in webcasts through amount of clicks, virtual business cards
 Content, presentations and videos can be quickly and leads, Simple setup of booth, easy to reuse
and effectively spread  Ideal marketing through SEO, SEM and Social
 Increased business through new contacts in the Media
webcast auditorium  Reduced costs allow for greater concentration on
 Through integration of events in the community all sales and higher budget for sponsorship
content is optimized for search engines  Easy booking of webcasts and keynotes
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7. Virtual Events and Tradeshows
Savings and Cost Reductions
Corporate communications costs can be reduced
significantly, with the ability to create conference time
virtually and allowing the corporate/product
management teams to gain instant feedback with
product launches at any time.
Example: A company has 500 sales people. The annual
sales conference takes place in one location, takes
three days. This would mean the following example
shows:
Unit Approx. costs Total
Travel € 700/person € 350.000
Hotel € 100/night for two nights € 100.000
Corporate communications departments based on this
Entertain / food € 100/person € 50.000
module could use the “Virtual Events”, linked to
Exchange/Active Directory and organize a virtual event Event Mgmt € 15.000 € 15.000
nearly every month if they wished to and targeted at
the appropriate set of internal employees without any Example cost overall is € 515.000
of the above costs, this corporate communications tool
would more than justify its investment.
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8. Virtual Events and Tradeshows
Generate revenue with
 Renting and selling of booths: Depending on the
type of event these can be from one-off or
recurring fees. At the same time the integrated
vendor directory can be promoted.
 Exhibitors for services around the booth: The
booth can be arranged individually for each
exhibitor. The design gets customized to the CI of
the company, documents get uploaded and videos
and live streams get configured.
 Keynotes and Webcasts: The exhibitors can get
more air time for valuable presentation slots to
introduce their own products and services. This
Short Events: The duration is between one and two can be a live stream or a pre-recorded video.
days, sometimes only a few hours.  Enforced online marketing: The exhibitors, their
booths and keynotes can be promoted with online
Periodically Events: Periodic events can take place e.g. campaigns before the event. During the event the
once a week or once a month guaranteeing a growth of attention of the visitors can be attracted using
the community. contests or competitions.
 Lead generation: After the show exhibitors are
Permanent Events: These events take place 24/7/365. given access to various reports. These reports can
A virtual presence is created for the company and they be used for lead generation and marketing
are updated by email whenever a visitor makes contact. operations.
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9. Virtual Events and Tradeshows
Administration
The simple administration of “Virtual Events” enables
quick setup. It is also possible to run several events at
the same time.
 Create & Manage: Each event has a lobby, a
networking lounge and a webcast auditorium. The
layout for these rooms is flexibie and can be
modified through templates by the operator.
 Exhibitor Halls: Each event can have as many
exhibitor halls as necessary. Each hall can have up
to nine booths. The administrator can define the
design of the halls.
 Exhibitor Booths: The adminstrator can assign
exhibitors to booths. He can also define the exact
position of the booth in a hall. Furthermore he can
define layout, color and logo of the booths.
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10. Virtual Events and Tradeshows
 The booth owner can manage all important
information regarding the company in their
company profile, which can be reused with the
next trade fair.
 The booth can display either a video or a live
stream of a camera. These can easily be switched
allowing for both real-time presentations.
 Employees of the company can be assigned as
administrators in the company profile. Staff can
also be added without adminstrative rights and
their images can be uploaded.
Functions of the booth  Each booth shows live the visitors/representatives
who are currently viewing a booth. Visitors can
 The operator as well as the exhibitor can change contact exhibitors or other visitors in realtime
important settings. through the online chat.
 Content such as logos, company images, news,  Visitors can leave a note and call back request at
downloads and company videos can be added and the booth if they want. The staff can view these
changed at anytime. “business cards” and receive email alerts when
new business cards are created.
 Various reports are available
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11. Virtual Events and Tradeshows
Webcast Auditorium
In the webcast Auditorium webcasts, keynotes and
other presentations take place. This can be real-time
content or pre-recorded videos. Operators can
comfortably adapt the contents.
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12. Vendor directory and vendor search
Vendor search
The vendor search allows users to create their personal
and individual search inquiry through several explicit
categories. The applicable searching categories can be
modified for each portal, therefore it is possible to
create the perfect criteria’s according to clients
requirements.
The vendor search returns a list of appropriate vendors.
If the customer wants to get in touch with a company,
he just has to leave his business card at the company
profile. If you are visiting a Virtual Event you can leave
your business card directly at the exhibitor’s booth.
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13. Company profiles and competence profiles
Company profile
Vendors can fill out their profile and showcase all
relevant information: Products and services, brochures,
marketing material, references, partners, offices, fairs,
contact, news, logos and documents for download.
Vendors can write specific description, contact
information, logo and a video. Users can browse the
company profile and find relevant contact information
quickly. If the vendor runs a network group it will be
highlighted as well.
Vendors can easily see all profile visitors and leave
business cards.
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14. Company profiles and competence profiles
Competence profile
Vendors can categorize themselves to showcase their
competences in the given market.
All categories can be defined by you as the platform
owner.
The categories are search filters in the vendor search.
Such filters can be: Company type, industry focus,
amount of employees, certificates and expertise.
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15. Company profiles and competence profiles
Vendor profile and content management system
Vendors and companies can maintain their profile and
add their own content using a simple content
management system.
This allows them to create and manage their own
articles. These articles can contain rich-media content
such as documents, videos, audio, blogs and link to
external content like their own website content.
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16. Company profiles and competence profiles
Google maps integrated
Vendors can add a logo, a picture or a video. They can
also add their Google Maps position to put themselves
on the Vendor map.
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17. Closed network groups with blogs, forums, more …
Network groups help to promote the community
Network groups allow vendors to create their own
unique business communications and collaboration
network within your community.
Network groups allow private communication between
its group members via:
 Blog postings
 Forum Discussions
 Events
 Files & documents
 Online meetings
Users can easily join groups and subscribe and get in
touch with the vendor.
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18. Closed network groups with blogs, forums, more …
Network groups help to promote the community
Network groups allow vendors to create their own
unique business communications and collaboration
network within your community.
Network groups allow private communication between
its group members via:
 Blog postings
 Forum Discussions
 Events
 Files & documents
 Online meetings
Users can easily join groups and subscribe and get in
touch with the vendor.
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19. Premium memberships
Company membership
SITEFORUM offers automated processes to sell and
manage large amounts of memberships. In B2B social
networks, such memberships usually belong to the
company, not to the individual.
The company buys the membership and up to [10]
people of the same company can get premium
functionality.
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20. Premium memberships
Automated membership processes
SITEFORUM offers automated processes to allow
platform owners to handle large amounts of
memberships:
• Functions for users to buy the membership
• Processes to automatically assign premium rights
• Processes to renew memberships
• Processes to automate payments
• Allow members to download their invoices
• Allow members to change their payment
information
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21. Webcasts, Video Conferencing, Online Meetings
Webinars & Online meetings
Webcasts and webinars are great lead generators.
The Netviewer integration enables users to start online
meetings, video conferences and desktop-sharing
sessions directly from network groups, virtual trade fair
stands and company profiles.
Other users and participants can be invited quickly.
Visual real-time communication via the Internet drives
productivity within enterprises and project groups and
cuts down on unproductive travel time and costs.
Combined with social networking functions, online
meetings, product presentations and webinars
optimise lead generation and leverage higher sales
rates.
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22. Webcasts, Video Conferencing, Online Meetings
Online meetings
Presenters can transfer their screens live to the
computers of participants, present ideas and
demonstrate products, as well as share videos, texts,
spread sheets, graphics and many other types of
documents.
With the added feature of video conferencing,
participants can also see each other, and audio
communication is available in the form of VOIP (Voice
over Internet Protocol) or teleconference facilities.
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23. Automated payment processes, PCI compliance
Payment processes
SITEFORUM includes automated ways to collect
payments from credit cards or wire transfer. This can be
used to run large membership networks that get
charged once per month or several times per year.
SITEFORUM’s infrastructure and processes has been
certified by the Payment Card industry and are certified
as “PCI compliant”. SITEFORUM works together with
leading security companies such as McAfee to keep its
infrastructure and data secure.
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24. Job board, career portals
Job board
A Job board component is planned and will be released
shortly.
It allows vendors and companies to post jobs or link to
job postings on their own site.
A job search allows job seekers to find relevant jobs, fill
out an application and set alerts.
Job seekers can immediately get in touch with the
company via the Virtual tradeshow module.
They can schedule and run an interview online.
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25. Do You Have
Any Questions?
Web: www.siteforum.com
Email: sales@siteforum.com
Phone: +49 (361) 666 15810
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