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Brookings: Delivering the Right Content to the Right People with the Right Tools

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This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement. Let's connect on http://www.twitter.com/sitecore

Tecnologia
1 de 48
Delivering the Right Content to the Right People with the Right Tools @Sitecore #GartnerPCC compelling web experiences
 
Brookings Mobile Delivering the Right Content to the Right People with the Right Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quality. Independence. Impact Brookings 1916 Founded by St. Louis businessman Robert S. Brookings to promote fact-based study of public policy
Quality. Independence. Impact Brookings 2011 Our mission: conduct high-quality, independent research and, based on that research, provide innovative, practical recommendations that advance three broad goals:
Quality. Independence. Impact ,[object Object],[object Object],[object Object]
Online History 1995: www.brookings.edu
Online History 1995: www.brookings.edu 2007: Sitecore CMS
Online History 1995: www.brookings.edu 2007: Sitecore CMS 2008: optimized for mobile
Online History 1995: www.brookings.edu 2007: Sitecore CMS 2008: optimized for mobile 2010: apps for PDAs
Online History 1995: www.brookings.edu 2007: Sitecore CMS 2008: optimized for mobile 2010: apps for PDAs 2011: iPad app
Key Challenges ,[object Object]
Key Challenges ,[object Object],[object Object]
Key Challenges ,[object Object],[object Object],[object Object]
Key Challenges ,[object Object],[object Object],[object Object],[object Object]
Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],They are influential:
Our Audience ,[object Object],[object Object],How they consume information:
Our Tools ,[object Object]
Our Tools ,[object Object]
Our Tools ,[object Object],[object Object]
Our Tools ,[object Object],[object Object],[object Object]
Mobile Strategy ,[object Object],[object Object]
Mobile Strategy ,[object Object]
Mobile Strategy ,[object Object],[object Object]
Mobile Strategy ,[object Object],[object Object],[object Object]
Mobile Strategy ,[object Object],[object Object],[object Object],[object Object]
Mobile Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Technical Overview ,[object Object],[object Object],[object Object],[object Object]
Key Metrics ,[object Object],How we measure success
Key Metrics ,[object Object],[object Object],How we measure success
Key Metrics ,[object Object],[object Object],[object Object],How we measure success
Key Metrics ,[object Object],[object Object],[object Object],[object Object],How we measure success
Key Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],How we measure success
Key Metrics ,[object Object],[object Object],How we measure success – what’s been said:
Key Metrics ,[object Object],[object Object],How we measure success – what’s been said:
Key Metrics ,[object Object],[object Object],How we measure success – what’s been said:
Solution Partners
Repeatable Results ,[object Object]
Repeatable Results ,[object Object],[object Object]
Repeatable Results ,[object Object],[object Object],[object Object]
The Mobile Future ,[object Object]
The Mobile Future ,[object Object],[object Object]
The Mobile Future ,[object Object],[object Object],[object Object]
The Mobile Future ,[object Object],[object Object],[object Object],[object Object]
The Mobile Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quality.Independence.Impact Fred Dews Web Site Editor The Brookings Institution Washington, DC www.brookings.edu www.facebook.com/brookings twitter.com/BrookingsInst

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  • 9. Online History 1995: www.brookings.edu 2007: Sitecore CMS 2008: optimized for mobile
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  • 11. Online History 1995: www.brookings.edu 2007: Sitecore CMS 2008: optimized for mobile 2010: apps for PDAs 2011: iPad app
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