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7 Consumers, Producers, and the Efficiency of Markets P R I N C I P L E S  O F F   O   U   R   T   H  E   D   I   T   I   O   N
In this chapter, look for the answers to these questions: ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
Welfare economics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
Willingness to Pay (WTP) ,[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS Example:  4 buyers’ WTP  for an iPod name WTP Anthony $250 Chad 175 Flea 300 John 125
WTP and the Demand Curve ,[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS A: Anthony & Flea will buy an iPod, Chad & John will not.  Hence,  Q d  = 2  when  P  = $200. name WTP Anthony $250 Chad 175 Flea 300 John 125
WTP and the Demand Curve ,[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS 4 John, Chad,  Anthony, Flea 0 – 125 3 Chad, Anthony,  Flea 126 – 175 2 Anthony, Flea 176 – 250 1 Flea 251 – 300 0 nobody $301 & up Q d who buys P  (price  of iPod) name WTP Anthony $250 Chad 175 Flea 300 John 125
WTP and the Demand Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q P Q d $301 & up 0 251 – 300 1 176 – 250 2 126 – 175 3 0 – 125 4
About the Staircase Shape… ,[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q If there were a huge # of buyers,  as in a competitive market, there would be a huge #  of very tiny steps, and it would look more like a smooth curve.
WTP and the Demand Curve ,[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q Flea’s WTP Anthony’s WTP Chad’s WTP John’s  WTP
Consumer Surplus (CS) ,[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS Suppose  P  = $260.  Flea’s CS = $300 – 260 = $40. The others get no CS because they do not buy an iPod at this price.  Total CS = $40. name WTP Anthony $250 Chad 175 Flea 300 John 125
CS and the Demand Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q P  = $260  Flea’s CS =  $300 – 260 =  $40 Total CS =  $40 Flea’s WTP
CS and the Demand Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q Instead, suppose  P  = $220  Flea’s CS =  $300 – 220 =  $80 Anthony’s CS = $250 – 220 =  $30 Total CS =  $110 Flea’s WTP Anthony’s WTP
CS and the Demand Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q The lesson: Total CS equals the area under  the demand curve above the price, from 0 to  Q .
CS with Lots of Buyers & a Smooth D Curve ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS The demand for shoes P Q $ D 1000s of pairs of shoes Price  per pair
CS with Lots of Buyers & a Smooth D Curve ,[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS The demand for shoes $ P Q D h
How a Higher Price Reduces CS ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q D 1.  Fall in CS  due to buyers leaving market 2.  Fall in CS due to remaining buyers  paying higher  P
A   C   T   I   V   E  L   E   A   R   N   I   N   G  1 :  Consumer surplus ,[object Object],[object Object],P $ Q demand curve Suppose  P  falls to $20. How much will CS increase due to…  C.   buyers entering  the market D. existing buyers paying lower price
A   C   T   I   V   E  L   E   A   R   N   I   N   G  1 :  Answers ,[object Object],[object Object],P $ Q demand curve P   falls to $20. C.  CS for the  additional buyers  = ½ x 10 x $10 =  $50 D.  Increase in CS  on initial 10 units = 10 x $10 =  $100
Cost and the Supply Curve ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS A seller will only produce and sell the good if the price exceeds his or her cost.  Hence, cost is a measure of willingness to sell.  name cost Angelo $10 Hunter 20 Kitty 35
Cost and the Supply Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS 3 35 & up 2 20 – 34 1 10 – 19 0 $0 – 9 Q s P Derive the supply schedule from the cost data: name cost Angelo $10 Hunter 20 Kitty 35
Cost and the Supply Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q P Q s $0 – 9 0 10 – 19 1 20 – 34 2 35 & up 3
Cost and the Supply Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q At each  Q , the height of the  S  curve  is the cost of the  marginal seller ,  the seller who would leave the market if the price were any lower. Kitty’s  cost Hunter’s cost Angelo’s cost
Producer Surplus CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q Producer surplus  (PS): the amount a seller  is paid for a good  minus the seller’s cost. PS =  P  – cost
Producer Surplus and the S Curve CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q PS =  P  – cost Suppose  P  = $25. Angelo’s PS = $15 Hunter’s PS = $5 Kitty’s PS = $0 Total PS = $20 Total PS equals the area above the supply curve under the price, from 0 to  Q . Kitty’s  cost Hunter’s cost Angelo’s cost
PS with Lots of Sellers & a Smooth S Curve ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS The supply of shoes P Q S 1000s of pairs of shoes Price  per pair
PS with Lots of Sellers & a Smooth S Curve ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS The supply of shoes P Q S h
How a Lower Price Reduces PS ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q S 1.  Fall in PS  due to sellers leaving market 2.  Fall in PS due to remaining sellers getting lower  P
A   C   T   I   V   E  L   E   A   R   N   I   N   G  2 :  Producer Surplus ,[object Object],[object Object],P Q supply curve Suppose  P  rises to $30. Find the increase  in PS due to…  C.  selling 5  additional units D.  getting a higher price on the initial 10 units
A   C   T   I   V   E  L   E   A   R   N   I   N   G  2 :  Answers ,[object Object],[object Object],P Q supply curve P   rises to $30. C. PS on  additional units = ½ x 5 x $10 =  $25 D.  Increase in PS  on initial 10 units = 10 x $10 =  $100
What Do CS, PS, and Total Surplus Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
The Market’s Allocation of Resources ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
Measuring Society’s Well-Being ,[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
Efficiency ,[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS =  (value to buyers)  –  (cost to sellers) Total  surplus
Efficiency ,[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS =  (value to buyers)  –  (cost to sellers) Total  surplus
Evaluating the Market Equilibrium ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q S D CS PS
Which Buyers Get to Consume the Good? ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q S D
Which Sellers Produce the Good? ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q S D
Does Eq’m  Q   Maximize Total Surplus? ,[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q S D
Does Eq’m  Q   Maximize Total Surplus? ,[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q S D
Evaluating the Market Eq’m:  Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
Why Non-Market Allocations Are Usually Bad ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
Adam Smith and the Invisible Hand ,[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS Adam Smith ,  1723-1790 Passages from  The Wealth of Nations , 1776 He will be more likely to prevail if he can interest their self-love in his favor, and show them that it is for their own advantage to do for him what he requires of them… It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest….
Adam Smith and the Invisible Hand ,[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS Adam Smith ,  1723-1790 Passages from  The Wealth of Nations , 1776 He intends only his own gain, and he is in this, as in many other cases, led by  an invisible hand  to promote an end which was no part of his intention.  Nor is it always the worse for the society that it was no part of it.  By pursuing his own interest he frequently promotes  that of the society more effectually than when he really intends to promote it.” an invisible hand
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
CONCLUSION ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
CHAPTER SUMMARY ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
CHAPTER SUMMARY ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS
CHAPTER SUMMARY ,[object Object],[object Object],[object Object],CHAPTER 7   CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS

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Chapter 07 Consumers, Producers And The Efficiency Of Market

  • 1. 7 Consumers, Producers, and the Efficiency of Markets P R I N C I P L E S O F F O U R T H E D I T I O N
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  • 7. WTP and the Demand Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q P Q d $301 & up 0 251 – 300 1 176 – 250 2 126 – 175 3 0 – 125 4
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  • 11. CS and the Demand Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q P = $260 Flea’s CS = $300 – 260 = $40 Total CS = $40 Flea’s WTP
  • 12. CS and the Demand Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q Instead, suppose P = $220 Flea’s CS = $300 – 220 = $80 Anthony’s CS = $250 – 220 = $30 Total CS = $110 Flea’s WTP Anthony’s WTP
  • 13. CS and the Demand Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q The lesson: Total CS equals the area under the demand curve above the price, from 0 to Q .
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  • 20. Cost and the Supply Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS 3 35 & up 2 20 – 34 1 10 – 19 0 $0 – 9 Q s P Derive the supply schedule from the cost data: name cost Angelo $10 Hunter 20 Kitty 35
  • 21. Cost and the Supply Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q P Q s $0 – 9 0 10 – 19 1 20 – 34 2 35 & up 3
  • 22. Cost and the Supply Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q At each Q , the height of the S curve is the cost of the marginal seller , the seller who would leave the market if the price were any lower. Kitty’s cost Hunter’s cost Angelo’s cost
  • 23. Producer Surplus CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q Producer surplus (PS): the amount a seller is paid for a good minus the seller’s cost. PS = P – cost
  • 24. Producer Surplus and the S Curve CHAPTER 7 CONSUMERS, PRODUCERS, EFFICIENCY OF MARKETS P Q PS = P – cost Suppose P = $25. Angelo’s PS = $15 Hunter’s PS = $5 Kitty’s PS = $0 Total PS = $20 Total PS equals the area above the supply curve under the price, from 0 to Q . Kitty’s cost Hunter’s cost Angelo’s cost
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Notas do Editor

  1. This is a very theoretical chapter. Most students in principles-level courses are a bit less patient with theory than with real-world applications. However, you can tell your students that learning the material in this chapter will pay off in (at least) two ways. First, the tools introduced in this chapter (consumer & producer surplus, welfare economics) are used extensively in the real world to assess the costs and benefits of policies and market imperfections. When does a policy do more harm than good? Who does the policy make better off, and who is made worse off? How do the total gains to the winners compare to the total losses incurred by the losers? The following two chapters will use the tools of welfare economics to analyze taxes and international trade (including restrictions on trade). Students typically find these applications very interesting, and they are much easier to learn after students have a good working knowledge of the material covered in this chapter. Second, the theory in this chapter illuminates one of the most important ideas in economics: Adam Smith’s invisible hand, a.k.a. the principle that markets are usually a good way to organize economic activity.