2. SOGAMO & SOGAMO x10
Game App Optimizer
The Scientific Aggregation Platform to enhance gaming
experience & optimize revenue in social games
End-to-end Analytics
Identify
User Behavior Purchasing power Acquisition
• Who to charge?
Demographics Mechanism • When to charge?
• How much to charge?
• Where got charge?
Monetization • Who to show ads?
Partial-
• When to show ads?
Payer Non-pay
payer • Where to show ads?
Social Game Monetization
3. SOGAMO (Dashboard)
Sogamo offers advanced statistical tools to aid
developers & publishers in further analysis
Distribution
Game Funnel Acquisition
Activation
Engagement
Retention
Revenue
Payment
Social Game Monetization
4. SOGAMO (Dashboard)
Covering User Acquisition & Retention:
• Keep track of all necessary
numbers with regards to games
including
• DAU,
• ARPU,
• No. of invites,
• conversion rates
• Revenue (real or virtual)
• Personality track
• Retention rate
• Acquisition rate
• Real-time metrics
• View by segmentation to get a
clear picture of the data.
Screenshot from “SOGAMO Admin” showing Acquisition based on news feeds
Social Game Monetization
5. More on SOGAMO (Dashboard)
Covering Sales Analysis:
• Virtual Items comparison to
keep track on the bestseller
item
• Help to determine new
virtual items features and
design
• Provide pricing reference for
optimum sales performance
Screenshot from “SOGAMO Admin” showing in-game Item Sales Comparison Social Game Monetization
6. SOGAMO x10
Automated & Effective Way to manage in-game messaging
and minimize spam by funneling actions:
Playing Action
Building Buildings
Revenue Funneling
Screen
Suggest Buy Building Materials
Revenue
Monetization
Social Game Monetization
7. SOGAMO x10 –
Predictive Analysis
How will it affect a Player?
Player Profile:
Straw Hat Samurai
(by Explosive Barrel)
•15 yrs old
• CA, USA
• Aggressive type players
• Likes: Power-Up
• Pay Using Scratch Cards
• Comfortable Pay time: Sat 3pm
3pm Sat, Sell Katana!
Buy Your Favorite Item
Social Game Monetization
8. SOGAMO x10 –
In-game Auto-messaging
Predict & Suggest Game Actions:
Screenshot from “Sogamo Wars” with SOGAMO suggesting a “fight” action
Social Game Monetization
9. SOGAMO x10 –
Monetization at the right time
Predict Actions & Suggest Purchases:
Screenshot from “Sogamo Wars” with SOGAMO suggesting an item to
buy based on player’s behavior
Social Game Monetization
10. SOGAMO x10 –
Monetization at the right price
Predict & Suggest High Conversion Prices:
Screenshot from “Sogamo Wars” with SOGAMO suggesting highest
converting pricing bundles
Social Game Monetization
11. SOGAMO & x10 Results
Improve ROI:
D E C R E A S E
ARPU Retention Virality Attrition
I N C R E A S E I N C R E A S E I N C R E A S E
• Improve gameplay without affecting game designers’ creativity
• Optimize monetization without spamming the users
• Increase retention and engagement without hard-selling
Social Game Monetization
12. How the duo work? Users Acquisition
Viral
Advertising
1 2
3
Insert Library
into flash game
Users play
Library
the game
Technology:
• flash
SOGAMO • html5/ javascript Web-service
Flash Library Facebook Flash Game collects user,
usage & actions data
4
5 Cloud
Generate statistical metrics Computing
• Problems
• Likes/dislikes
Usage Pattern Player Profiling
Mining
Demographics Identify Highest Paying bundles
Duration of stay likes, dislikes & problems
Purchase power
Sogamo X10
Social Game Monetization
Editor's Notes
Skeptical of analytics will change your original gameplay design? Spamming leads to attrition and reduced spending? Information overloading? Problems identifying monetizable players? Marketing efforts translated to spams? Looking for ways to improve game design? Zynga’s normal game is pressurizing your marvelous game?
Predictive Analysis
Pricing optimization
Monetization at the right time without over spamming
