2. The Three Horizons of Cognizant
THINKING FOR THE FUTURE
Rapidly Emerging
Emerging
Business
Accelerator
(EBA)
H3
Internal Venture Capital run
by CEO
Newer Capabilities
H2
Business
Consulting
BPO/KPO
IT Infrastructure Services
Core Business
H1
Application
Development
ERP, CRM, EAI
Application
Management
Testing
Managed Services
Data Warehousing
3. EBA Venture Incubation model
Product / Solution / Service Management
Product / Solution / Service Marketing
Field Marketing
Direct Sales
Alliances / Channel Sales
Sales and Marketing Operations
4. Voice of our Customers
Employee and
branded communities
Drive conversations
POE media;
Engagement through
gamification,
Social Intelligence for research, voice of customer, brand
management, innovation or competitive advantage