Since having their world turned upside down by Steve Crescenzo in 2006, Julie Bellham and Keith Porter have been busy revamping communications in several multinational organisations. In this presentation they’ll be sharing some of their successes, explaining why and how they did it, and giving you the hints and tips you need to do the same in your organisation. Find out how Julie ditched the channels that weren’t working in Standard Chartered and introduced standardisation. See how Keith revamped several print and online channels at British Airways, paving the way for more change. But, they’ll also be sharing some of their failures - the blog that didn’t work; the excuses that kept on coming; the countries that wouldn’t conform. Julie and Keith will be candid about why things didn’t work out, giving you the ammo you need to avoid making the same mistakes. It’s an open and honest look behind the scenes in the real world of Internal Communications.

1. Internal Communication in the real world
Julie Bellham & Keith Porter
Group Head of Internal Communication
Standard Chartered Bank

4. • Change
• Successes
• Failures
• Challenges
• What we’ve learnt

9. “The new RMS tool is a web based interface for
Requesters and Approvers, and offers new functionality
to improve the end-to-end request handling process
while providing increased levels of automation, improved
performance and a stable platform for growth.
Automated selection of the appropriate approvers for
each request based on PeopleSoft and approval matrix
data will be a key benefit.”

10. “The new Request Management System tool will be easier
to use”

14. Lessons learnt:
• We can do this!
• We need to measure
• Time consuming
• Need clearer links to company strategy

18. What I did:
• Found the good people
• Editorial meeting
• Offered support

19. Editorial Meeting
Percentage of
people who gave a
crap about my
meeting
Percentage of
people who didn't
give a crap about
my meeting

20. Lessons learnt:
• Find the diamonds
• Don’t fret
• Keep high standards
• Be realistic

22. Lessons learnt:
• Take risks
• Fight for what you believe will make a difference
• Sell the pay-off

26. • Increase management interactivity
• Make the dept more open and approachable across
many sites
• Give staff a direct line to managers
Lessons Learnt:
• Pay attention to what’s happening in the company
• Do your research

27. “Meh.”

31. • Start small and get the basics right
• Build your credibility, develop relationships
• It’s okay to mess up. Give stuff a try
• Measurement + your expertise and experience = good
• Some people just won’t get it
• Taking chances can open the door for more creativity
• Communicators need to be braver

32. Get in touch:
• Keith Porter – keith.porter@sc.com
@keithporter27
• Julie Bellham – juliebellham@gmail.com
Both on LinkedIn