The importance of active observation Seeing opportunities and solutions Observation lab assignment.

1. ACrash Course
on Creativity.
Professor Tina
Seeeling, Stanford
University
RICARDO DE LEON F. Assignment : Paying Attention

2. "Everything has beauty, but not everyone sees it."
Confucius
This kind of store has everything
to attract a target customer: good
lighting, adequate product
presentations and so on... but not
many customers. Why?. My guess is
that much sobriety stops a lot of
people walking out there.
What they could do is imitate what
do Apple Stores, ie create a
workshops calendar, in this case of
beauty, makeup etc.

3. "Either you decide to stay in the shallow end
of the pool or you go out in the ocean"
Christopher Reeve
I believe in creating environments,
sell specialized products offer a
great opportunity to create these
environments.
A big mistake in clothing stores is
that they put all sizes and
stacking accessories everywhere.
If I sell the diving suits would be
mannequins hanging from the
ceiling, simulate a journey of
exploration and at ground level
would put treasure chests with the
products...

4. "A gift, with a kind countenance, is a
double present."
Thomas Fuller.
It seems that the gift shops follow
a premise: shows everything you
can.
I do not deny the power of sight
but I think if you are looking for
a gift for someone you need advice
more than just finding the perfect
gift.
Why not redesign the store as a
specialized center to give the
perfect gift?.